Pricing starts at $2,000 per month: the Customer Data Platform with your first 100,000 active profiles, plus email. Above 100,000, it is a flat $0.013 per active profile - no tiers, no cliff edges.

Your billable profile count is a rolling 12-month average, so a seasonal spike does not reprice you for the rest of the year.

From there you add only the channels and capabilities you need, such as SMS, onsite personalization, and loyalty, as flat monthly modules. Migration, implementation, and ongoing optimization by our team are included.

No. Maestra offers flexible, month-to-month billing — no long-term commitments required.

No. Migration and implementation are included at no additional cost.

Results vary by business, but here are some of the results our customers have seen after switching to Maestra:

• Incremental revenue gains of 5–15% (Blossom Flower Delivery)
• Website conversion rate increases of 5–15% (Enlightened Equipment)
• Higher average order value, growing by as much as 40% (Enlightened Equipment)
• Reduced resource demands, saving up to 25 hours per month (REKS)
• ROI exceeding 20x — often within just a few months (German Kabirski)
• Stronger engagement metrics (e.g., open rates and click rates) improving by up to 50% (Coolibar)
• Lower cost per order, with reductions up to 44% (PuffCuff)
• Marketing tech stack savings of up to 75%, thanks to platform consolidation (Urban Armor Gear)

A profile counts as active in a calendar month if any of these happen:

• You send it a message (email, SMS, WhatsApp, or push)
• It visits your website or mobile app
• It makes a purchase

Anonymous visitors and inactive profiles are not counted and are never billed.

For billing, your profile count is the rolling 12-month average of your monthly active profiles, so one seasonal spike does not set your price for the year.

No. Maestra does not meter your email volume or charge for the size of your database:

• Unlimited email sends: no per-send or volume fees
• No database pricing: storing more profiles never costs more
• Multiple brands: one brand included; each additional brand is $1,000 per month

Beyond the platform, its channel modules, and the included white-glove implementation, these optional add-on services are available:

• Deliverability white-glove: dedicated sending IPs ($3,000 per month), DMARC and spoofing protection, and inbox-placement and reputation monitoring
• A staging environment for safe testing: $500 per month
• Additional brands under one account: $1,000 per month each, one brand included

Migration, implementation, campaign and journey setup, and ongoing optimization by a dedicated team are included with every plan.

Messaging is pay-as-you-go on top of your subscription, metered in Messaging Credits. One credit costs $0.01, and one US text message is one credit.

Every rate is all-inclusive: carrier and operator fees are already in it, nothing is added at billing, and rates do not change with volume.

MMS, RCS, and messages to other countries consume proportionally more credits per message. The SMS pricing calculator has the full rate table for US, Puerto Rico, and Canada sending, plus number and program fees, and estimates your monthly cost from your volumes.

Yes. Every rate is all-inclusive: carrier and operator fees are already covered, nothing is added at billing, and carrier fees never appear as a separate line on your invoice.

This is worth checking when you compare providers. Some quote a low base rate and then add carrier fees at billing, so the headline number is not what you pay. Convert any quote to an all-in per-message price before comparing.

A Messaging Credit is the unit Maestra uses to meter messaging. One credit costs $0.01, and one US text message consumes one credit. Other message types - MMS, RCS, and messages to other countries - consume credits in proportion to what they cost to deliver.

Credits give you one balance across SMS, MMS, and RCS in every country you send to, with the credit price published so nothing is hidden. You are billed for the credits you actually consume, monthly in arrears, alongside your subscription.

Maestra supports WhatsApp, Telegram, and other messaging apps through the WhatsApp, Other Messaging Apps & Custom Channels module: $420 per month, including contact capture popups. Per-message delivery costs vary by platform and volume, so we quote them for your specific mix.

No. Prices are exclusive of any applicable taxes. Sales tax or VAT may be added based on your billing location.

One brand is included in your subscription. Each additional brand is $1,000 per month and runs inside the same account, sharing your customer data platform, your modules, and your team.

A brand is a distinct store or property with its own website or app, its own catalog, its own branding, its own integrations, or its own marketing flows. If you operate separate instances for different markets, each of those can count as a brand.

Above 1 million profiles we move to volume-based enterprise pricing, and multi-brand pricing is agreed as part of that proposal.

At more than 1 million profiles, most brands pay less per profile, not more. We move to volume-based enterprise pricing, with multi-brand pricing, a dedicated implementation plan, and a tailored migration strategy. Talk to an expert for a custom proposal.