Price personalization

Maestra lets you design loyalty programs that fit your business — whether that’s a simple points system or a multi-tier experience.

You can mix and match different reward structures, like points, discounts, cash back, or special perks, and set flexible redemption rules (e.g., «1 point = $1, up to 50% of a purchase can be paid in points»).

If you want to go further, you can build tiers based on spend or points earned. Each tier can unlock unique benefits — higher discounts, exclusive product access, early sale previews, free shipping, and more.

Yes, you can gamify engagement by rewarding points for specific actions. For example, give rewards when customers:

• Follow you on social media

• Share their birthday or phone number

• Make a purchase

• Leave a review or upload review photos

• Provide feedback

Every action is fully customizable, so you can design challenges that encourage the behaviours most valuable to your business.

Yes, you can create highly targeted promotions using the full range of customer data — for example, win-back offers for loyal customers at risk of churning.

You can even trigger real-time promotions based on behavior (like offering 10% off add-ons right at checkout).

And you can set rules by:

• Products: individual SKUs or categories

• Channels: website, app, in-store (all stores or just one location)

• Timing: limited periods or recurring campaigns

On Shopify, setup takes just a few clicks with our app. For other simple stacks, share your program rules with your dedicated Customer Success Manager, and you’re ready to launch.

More complex integrations, like offline POS systems, typically take 1–1.5 months.

Absolutely. You can run promotions for everyone (like Buy One Get One Free or Happy Hour specials) or for specific groups, even highly targeted. For example, you could offer a double discount on outerwear to customers who bought twice this year but never in that category.

You set the rules. Define which promotion takes priority, decide if offers can stack, or choose to apply only the most valuable discount.

It works out of the box — no extra integrations needed. Loyalty data can power segments and automated messages, like sending early sale access to Gold members or a reminder about points that are about to expire.

You can also show loyalty details directly in your communications:

• Current tier and progress to the next

• Points balance

• Expiring points

• Available vouchers or coupons

• Personalized prices and offers

And you can use this data across all customer touchpoints — email, SMS/RCS, push notifications, messengers, website personalization, in-apps, receipts, call center scripts/CRM — even at the POS for cashiers.

Key metrics include program reach, average discount, points redemption rates, and average order value. For promotions, you also get detailed analytics and the option to A/B test.

Both. You can choose whichever works best.

You can send invites through any channel, anytime. Common touchpoints include after order delivery, a positive NPS response, loyalty program signup, or when a customer reaches a new tier. For extra visibility, add referral reminders to bulk campaigns.

Referral rewards can be points, discounts, or gifts, with optional conditions (e.g., only for orders above a certain amount). Both the referrer and the invited friend can get rewards.

Yes. You can track referral count per customer and assign rewards based on the number of successful referrals.

You have full control over promo code setup and usage rules. Create discounts, cashback, gifts, free shipping, and more, with flexible conditions for validity, eligibility, and application.

Code formatting is customizable too: set length, add prefixes (e.g., WELCOME for new customers or MISS-YOU for win-back campaigns), and even exclude symbols as needed.

What if my promotion is set up on my ecommerce platform, but I want Maestra to generate the promo codes?

No problem. You can generate promo code pools in Maestra and sync them automatically with platforms like BigCommerce or Shopify, then attach them to the promotions you’ve already set up there.

Yes. You can create both single-use and reusable promo codes.

Yes. If a customer has a 10% discount and a product costs $29, Maestra dynamically renders the actual price they’ll pay ($26.10) and shows it across all channels — website, app, email, SMS, push, paid ads, and more.

Yes! Our team manages your whole migration—at no extra cost. Your dedicated Customer Success Manager will guide the process from start to finish, including:

• Moving data from your current tools

• Setting up integrations with your tech stack

• Rebuilding flows, automations, and campaigns

• Keeping your current platforms running without interruption

No need to allocate internal resources—we’ll take care of everything, making the switch seamless and efficient.

It depends on your setup, but here’s a general idea:

• Standard migrations: 2–4 weeks

• Complex migrations: 4–6 weeks

• Full implementation including IP warming: 6–8 weeks

Need it done faster? Just ask—we can move quickly to meet your deadlines. And don’t worry: billing only starts once your migration is complete, so there’s no risk.

Maestra has 150+ ready-to-go integrations, including:

• E-commerce: Shopify (one-click setup), Magento, Salesforce Commerce Cloud

• Marketing & Analytics: HubSpot, Google Analytics, Klaviyo, Attentive, Yotpo

• MediMeta, Google

• Customer Support: Zendesk, Gorgias

Need something more tailored? We’ll build tailored API integrations at no extra cost and no dev time on your side required.

Yes—Maestra has been around for over a decade and powers customer data and lifecycle marketing for global brands like: Gap, Under Armour, Quiksilver, L’Oréal, UGG, JBL, Nespresso, Crocs, Birkenstock, T-Fal, Miele, Panasonic, and more.

A few facts:

• Our average customer stays with us over five years.

• We offer 150+ native integrations.

• We continuously update the platform to stay ahead of your needs.

Maestra is built for scale, stability, innovation, and long-term growth.

Yes—it’s built for scale. Whether you’re a small team or a global brand, Maestra can handle high volumes of data and traffic with ease. Here’s how:

• Trusted by top brands like L’Oréal, Under Armour, Crocs, and Gap

• Built to perform—loads in milliseconds and powers real-time personalization at scale

• Proven range—works just as well for 30,000 profiles as it does for 65 million

• Robust data management: real-time customer profiles, 150+ integrations, and seamless data syncing

• Scalable support: our team works closely with you to grow without growing pains

Clients usually start seeing results fast. Some of the most common wins include:

• 5–15% increases in incremental revenue

• 5–15% boost in website conversion rates

• Up to 40% growth in average order value

• Up to 25 hours saved each month on manual tasks

• ROI of 20x or more—often within just a few months

• Stronger engagement: email open and click rates up to 50% higher

• Lower cost per order—down as much as 44%

• Up to 75% savings on marketing tools by consolidating into one platform