Magnum Bikes Automated Sales Digests Saving 8 Hours Monthly

Magnum Bikes is a high-quality electric bike brand with an online store, five physical retail outlets, and over 200 dealers nationwide
author
E-Commerce Manager & Digital Marketing Lead, Magnum Bikes
Challenges
The marketing team had several ideas for automating their efforts: segmenting customers, creating tailored campaigns, and setting up personalized email flows. However, they lacked the bandwidth to execute these ideas, as the brand is rapidly growing and priorities are piling up
Solutions
With the help of Maestra’s platform and customer success manager, Magnum Bikes launched 34 flows, including the Automated Sales Digest:1. This digest automatically gathers popular discounted bikes into a dynamic email2. With product cards generated in real-time, featuring photos, categories, titles, specs, and both old and new prices in a beautiful mobile-friendly designThis automation was implemented in just one hour.
Results
8 hours of marketing team time saved monthly by implementing flows, such as the Sales Digest, Bundle Digest, and Accessories Digest.Magnum’s customers receive regular emails with new arrivals and best-sellers, maintaining the brand’s signature aesthetic

Integrated with. 

Two Shopify instances: for the online store and retail outlets

Switched to Maestra from. 

Klaviyo

Automated Sales Digest

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Magnum Bikes’ sales digest renders product cards automatically at sending time. The emails still give the vibe of a dedicated creative team behind them
  • 8
    hours of marketing team time saved monthly by implementing flows, such as the Sales Digest, Bundle Digest, and Accessories Digest

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