Discover how I Love Linen automated promotional updates across all email and SMS flows with Maestra, saving 5 hours weekly. Read the full case study.
I Love Linen Saves 5 Hours Weekly as Promotional Content Updates Automatically
I Love Linen is an Australian brand crafting high-quality French flax linen bedding, homewares, and clothing
Company size.
Challenges
The team manually updated every email and SMS across all flows for each promotion. With promotions changing regularly, it ate up hours
Solutions
Switched to Maestra and used dynamic content, allowing promotional banners and text to update on schedule across all flows
Integrated with:
Shopify
Results
5 hours of work time saved weekly
Switched to Maestra from:
Yotpo
Results
-
5 hoursof work time saved weekly thanks to dynamic promotional content
Testimonial
We’ve used a lot of platforms over the years, but Maestra’s responsiveness and genuine care for our success has been on another level. Your team feels like an extension of ours! Proactive, solutions-driven, and incredibly quick to action anything we need.
For us, the standout value has really been the service and support. We couldn’t ask for a better platform.
February 19, 2026
We’ve had such a great experience working with Maestra.
Phil, especially, has been amazing, always quick to reply, so knowledgeable, and constantly going above and beyond what we expect. He made our move over to Maestra smooth and has saved us so much time along the way.
The whole team is so keen to help and really stays on top of everything. They always take on board our feedback, implementing new features that make all the difference. We feel very lucky to have them as our email marketing partner and can’t wait to see what we build together next.
February 19, 2026
How Displaying Promotions Across Channels Became Automatic
I Love Linen runs regular sales across key flows — from Welcome to Abandoned Category. In Yotpo, each new sale meant manually updating banners and copy in every single email and SMS template.
In Maestra, marketers enter promotion details and dates once — and the system handles everything else:
- Banners update automatically across all emails
- Email subject lines switch to match the promotion
- SMS text changes automatically to reflect the current offer
- Everything reverts back when the promotion ends — no manual cleanup needed
As many of our staff went on leave over Christmas and we ran lots of big promotional sale periods during that time, I was able to get ahead and organize everything to be prescheduled for our leave period so that everything went live without any manual work.
This saved me lots of time!
February 19, 2026
Two Abandoned Cart emails — subjects and banners update automatically per promotional schedule
Two Abandoned Cart SMS — texts update automatically per promotional schedule
How Dynamic Content Works
Maestra uses dynamic content blocks that adapt in real-time. They don’t just automate promotional updates — they also display loyalty points only to members, recommend products based on purchase history, and personalize any element using customer data. Build one template, and it adapts for every recipient.
