See how Enlightened Equipment increased AOV by 38.7% (+$99.8 per order) using Maestra's up-sell bar that shows progress toward free shipping and product thresholds.
Enlightened Equipment Boosts Average Order Value by 38.7% using Smart Up-sell Bar
Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and accessories for backpackers.
Company size.
2 million yearly website visitors.
Challenges
Struggled to increase average order value (AOV) without relying on discounts
Solutions
In just one hour, implemented Maestra’s up-sell bar which: • highlights benefits, such as free shipping, unlocked at specific order values,• сalculates and displays the exact amount needed to unlock the next benefit
Results
Based on A/B testing compared to the control group: +38.7% growth in AOV
+$99.8 per order
Integrated with:
BigCommerce
Switched to Maestra from:
Klaviyo
Results
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+38.7%growth in AOV
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+$99.8per order
Based on A/B testing compared to the control group
A/B test configured in Maestra: Control group vs Up-sell Bar over a 38-day period
Testimonial
I’m impressed by both the results and how simple the implementation was. Maestra’s customer success manager set up the up-sell bar in just one hour — all we had to do was approve the placement and design. The 38.7% increase in AOV exceeded our expectations, while the bar’s design perfectly matches our brand aesthetic.
Up-sell Bar
The Up-sell Bar updates in real time displaying the exact amount needed to unlock the next benefit—first free shipping, followed by a free pillow pad.
If a customer has only three items worth $82 in their cart, the up-sell bar suggests adding $12 more to qualify for free shipping
Once the free shipping threshold is reached, the bar then encourages the customer to spend more to hit $350 and receive a free pillow pad
More Ways We Helped Enlightened Equipment
Don’t forget to check out more case studies featuring the Enlightened Equipment experience: