Enlightened Equipment Boosts Average Order Value by 38.7% using Smart Upsell Bar

Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and accessories for backpackers.
Company size. 
2 million yearly website visitors.
author
Director of Marketing, Enlightened Equipment
Challenges
Struggled to increase average order value (AOV) without relying on discounts
Solutions
In just one hour, implemented Maestra’s upsell bar which: • highlights benefits, such as free shipping, unlocked at specific order values,• calculates and displays the exact amount needed to unlock the next benefit
Results
Based on A/B testing compared to the control group: +38.7% growth in AOV  +$99.8 per order

Switched to Maestra from: 

Klaviyo

Integrated with: 

BigCommerce

Results

  • +38.7% 
    growth in AOV
  • +$99.8
    per order

Based on A/B testing compared to the control group

A/B test configured in Maestra: Control group vs Upsell Bar over a 38-day period
A/B test configured in Maestra: Control group vs Upsell Bar over a 38-day period

Testimonial

Upsell Bar

The Upsell Bar updates in real time displaying the exact amount needed to unlock the next benefit—first free shipping, followed by a free pillow pad.
If a customer has only three items worth $82 in their cart, the upsell bar suggests adding $12 more to qualify for free shipping
If a customer has only three items worth $82 in their cart, the upsell bar suggests adding $12 more to qualify for free shipping
Once the free shipping threshold is reached, the bar then encourages the customer to spend more to hit $350 and receive a free pillow pad
Once the free shipping threshold is reached, the bar then encourages the customer to spend more to hit $350 and receive a free pillow pad

More Wins From Enlightened Equipment

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