Enlightened Equipment Boosts Average Order Value by 38.7% using Smart Upsell Bar
Enlightened Equipment is a premier outdoor gear manufacturer specializing in sleeping quilts, apparel, and accessories for backpackers.
Company size.
2 million yearly website visitors.
Challenges
Struggled to increase average order value (AOV) without relying on discounts.
Solutions
In just one hour, implemented Maestra’s upsell bar which: • highlights benefits, such as free shipping, unlocked at specific order values,• calculates and displays the exact amount needed to unlock the next benefit
Integrated with:
BigCommerce
Results
Based on A/B testing compared to the control group: +38.7% growth in AOV
+$99.8 per order
Switched to Maestra from:
Klaviyo
January 22, 2025
Results
- +38.7%
growth in AOV
- +$99.8
per order
A/B test configured in Maestra: Control group vs Upsell Bar over a 38-day period
Testimonial
I’m impressed by both the results and how simple the implementation was. Maestra’s customer success manager set up the upsell bar in just one hour — all we had to do was approve the placement and design. The 38.7% increase in AOV exceeded our expectations, while the bar’s design perfectly matches our brand aesthetic.
Upsell Bar
The Upsell Bar updates in real time displaying the exact amount needed to unlock the next benefit—first free shipping, followed by a free pillow pad.
If a customer has only three items worth $82 in their cart, the upsell bar suggests adding $12 more to qualify for free shipping
Once the free shipping threshold is reached, the bar then encourages the customer to spend more to hit $350 and receive a free pillow pad
More Wins From Enlightened Equipment
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