Site & App Personalization

Our website and app personalization includes:

• Pop-ups and lead forms

• Product picking quizzes

• Dynamic product recommendations and bundles

• Personalized banners, stories, and in-apps

• Embedded blocks, widgets, and bars

• Surveys and scorings

Everything works right out of the box with zero development needed — just pick a template from the ready-made gallery and tweak it to match your site’s look and feel.

You can tap into any data from customer profiles within Maestra CDP:

• Basic profile info (gender, age, etc.)

• Browsing behavior and product interactions

• Purchase history (online and offline)

• Quiz/survey responses (when voluntarily provided)

• Loyalty & referral status (tier, points, referrals, etc.)

• Session and device data (location, language, app version, etc.)

• Any custom attributes you collect in the CDP)

For first-time shoppers, there are:

• Lead capture forms for further nurturing

• Quizzes to simplify product discovery

• Contextual personalization based on current browsing behavior or session and device data (e.g. Similar-to-Viewed Items recommendations or Free delivery to your region banners)

In Maestra, you can control how many personalization elements appear in one session and how often they repeat.

On top of that, each element has flexible targeting options:

• When and how often it shows

• Which pages it appears on

• Which customer segments see it

Yes, you can use your own designs or choose from dozens of pre-made, fully customizable templates.

Yes, with Maestra`s real-time CDP personalization happens in-session. The moment a customer adds an item to their cart, the system instantly shows relevant add-ons or updates totals in upsell bars.

Absolutely. From product recommendations widget to personalized banners, you can test variations just like you would with email, SMS, or any other channel in Maestra.

Maestra`s reporting shows you the overall business impact of personalization:

• Assisted sales and revenue

• Increase in average order value and items per order

• Conversion rate improvements

For individual elements, you can track impressions, click-through rates, and conversions in real time.

Control group tests let you measure incremental impact of the entire personalization strategy, specific groups of elements, or individual components.

Results depend on your industry and setup, but most brands see:

• 5-15% improvement in conversion rates

• Higher average order values

• Better customer retention

Basic basic personalization features like popups and banners can be implemented in a few minutes, while more advanced setups may take several weeks to fully optimize – depending on infrastructure and data availability.

For quick mobile app integration, we provide an SDK.

In most cases, you’ll need:

• API integration capabilities

• Data feed setup

• Tag management system

• Analytics tracking implementation

Yes! Our team manages your whole migration – at no extra cost. Your dedicated Customer Success Manager will guide the process from start to finish, including:

• Moving data from your current tools

• Setting up integrations with your tech stack

• Rebuilding flows, automations, and campaigns

• Keeping your current platforms running without interruption

No need to allocate internal resources – we’ll take care of everything, making the switch seamless and efficient.

It depends on your setup, but here’s a general idea:

• Standard migrations: 2–4 weeks

• Complex migrations: 4–6 weeks

• Full implementation including IP warming: 6–8 weeks

Need it done faster? Just ask – we can move quickly to meet your deadlines. And don’t worry: billing only starts once your migration is complete, so there’s no risk.

Maestra has 150+ ready-to-go integrations, including:

• E-commerce: Shopify (one-click setup), Magento, Salesforce Commerce Cloud

• Marketing & Analytics: HubSpot, Google Analytics, Klaviyo, Attentive, Yotpo

• MediMeta, Google

• Customer Support: Zendesk, Gorgias

Need something more tailored? We’ll build tailored API integrations at no extra cost and no dev time on your side required.

Yes – Maestra has been around for over a decade and powers customer data and lifecycle marketing for global brands like: Gap, Under Armour, Quiksilver, L’Oréal, UGG, JBL, Nespresso, Crocs, Birkenstock, T-Fal, Miele, Panasonic, and more.

A few facts:

• Our average customer stays with us over five years.

• We offer 150+ native integrations.

• We continuously update the platform to stay ahead of your needs.

Maestra is built for scale, stability, innovation, and long-term growth.

Yes – it’s built for scale. Whether you’re a small team or a global brand, Maestra can handle high volumes of data and traffic with ease. Here’s how:

• Trusted by top brands like L’Oréal, Under Armour, Crocs, and Gap

• Built to perform – loads in milliseconds and powers real-time personalization at scale

• Proven range – works just as well for 30,000 profiles as it does for 65 million

• Robust data management: real-time customer profiles, 150+ integrations, and seamless data syncing

• Scalable support: our team works closely with you to grow without growing pains

Clients usually start seeing results fast. Some of the most common wins include:

• 5–15% increases in incremental revenue

• 5–15% boost in website conversion rates

• Up to 40% growth in average order value

• Up to 25 hours saved each month on manual tasks

• ROI of 20x or more – often within just a few months

• Stronger engagement: email open and click rates up to 50% higher

• Lower cost per order – down as much as 44%

• Up to 75% savings on marketing tools by consolidating into one platform