Real-time CDP
Unify customer data from every channel into operational segments. No extra budget or engineering help required

Unify customer data into
a single source
of truth
The unified customer profile powers AI decisions and hyper-personalized experiences. It scales effortlessly, even across complex multi-brand and multi-feed setups

Sr. Director of Marketing
“We no longer need that complicated stack. Maestra’s CDP captured far more customer signals than our previous stitched-together setup.”

Target razor-sharp segments
Segment by customer, product, brand, order status, or purchase history. Unlock historical tracking, calculated fields, nested logic, and simple management of product libraries and feeds

Resolve identities across touchpoints
Maestra auto-cleans and deduplicates your data to keep profiles accurate. Built-in error checks and real-time alerts ensure your data stays reliable and actionable
11 → 44%
Share of identified customers offline
Decathlon identified 44% of offlinepurchases in three months

Automate decisions
Boost performance and maximize personalization with AI. Maestra powers smart recommendations, auto-generated email and SMS content, next-best-action triggers, send-time optimization, and more

Digital Marketing Manager
“We’ve got some really great algorithms to help grow the customer interest and increase the ticket.”

Personalize
customer experiences
Create a seamless journey across your site, apps, stores, and marketing channels. Everything is synced in real time – offers, recommendations, loyalty, referrals, messages, preferences, product feeds, and delivery info

Head of Experimentation, CRO
“Almost unlimited customization. Every customer action updates their profile instantly, and we use that data to tailor every campaign.”

Orchestrate omnichannel flows and campaigns
Push instant updates to promotions, loyalty, site personalization, and every channel –
email, SMS, push, ads, and messengers. Protect margins with smart offer escalation.
Boost engagement with flow branching, A/B tests, and AI recommendations

E-Commerce Manager
“In 3 months, we’ve seen our subscriber base grow by 20%, with our monthly assisted revenue quadrupling.”
First visit
Sitepersonalization

Pop-up lead
form & quiz

Identity
resolution
Product
recommendations

Email + Product recommendations

SMS + Personalized
promotions

Paid media
optimization

Mobile
push

Purchase
Loyalty
program

Referral
program

2nd
purchaseflow
Get reliable analytics and insights
Understand what moves the needle with configurable attribution, full-funnel reporting,
goal tracking, and A/B testing that reveals true incremental revenue

Director of Marketing
“Maestra not only helps us collect leads but also enables us to optimize our lead magnets through A/B testing.”

Our love language? Results
abandoned cart flow
abandoned cart flow
Easy integration and migration
No IT required for support and operation
setups, so you can focus
on strategy

platforms, plus support for custom
setups via API and SDK
Reliability and security
slowdowns, even on Black Friday
high load
2M RPM
processing speed
<300 MS
standards to keep customer data safe
FAQ
What is a Customer Data Platform (CDP)?
A CDP is a single database that pulls together everything you know about each customer – from online purchases and store visits to emails opened and texts clicked. It collects data from all your tools (like CRM, website, app, cash register) and builds one complete, up-to-date customer profile.
This means marketers can quickly create segments and send personalized messages – without needing tech support.
Learn more:
What is a CDP: Harnessing the Potential of a Data Platform
How do I know if I need a CDP?
If you’re using different tools for email, SMS, pop-ups, loyalty programs, and more – then yes, you probably need a CDP.
When your data is scattered, it’s hard to personalize. Customers get generic messages, conversions drop, and you could be losing 5–10% in revenue.
A CDP solves this by bringing all your data into one place, so your communications can be more relevant and effective.
What makes Maestra’s CDP different?
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Built for e-commerce. Unlike generic CDPs, Maestra is specifically designed for retail, offering seamless integration with e-commerce platforms, built-in support for product feeds, and ready-to-use custom and calculated fields – no dev time required.
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All-in-one. Most CDPs only collect data. Maestra also includes email, SMS, push, site and app personalization, loyalty, referrals, promotions, product recommendations – even ad audiences. So you don’t need to juggle a dozen platforms.
How does data syncing work with Maestra’s CDP?
Maestra syncs all your data in real time – new leads, orders, product updates, catalog changes, customer events – everything flows in instantly. No delays.
Prefer batch syncing? That’s supported too.
But if something’s still lagging in your current setup, chances are we’ve already made it real-time.
How does Maestra’s CDP help improve customer engagement?
Maestra enhances customer engagement through:
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Better targeted communications.
Case study -
Highly personalized offers, recommendations, and content.
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Seamless experience across all channels and touchpoints.
Case study
Does Maestra offer reporting and analytics?
Yes! Maestra’s built‑in dashboards turn your data into actionable insights:
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Use flexible attribution models
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Track full‑funnel performance
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Set and measure business KPIs
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Get campaign and loyalty dashboards
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Monitor list growth, email health, and A/B test impact
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Manage multi‑brand setups
Are analytics included in the subscription?
Yes – every reporting and analytics feature is included, no extra charges.
Does Maestra handle the entire migration process?
Yes! Our team manages your whole migration – at no extra cost. Your dedicated Customer Success Manager will guide the process from start to finish, including:
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Moving data from your current tools
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Setting up integrations with your tech stack
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Rebuilding flows, automations, and campaigns
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Keeping your current platforms running without interruption
No need to allocate internal resources – we’ll take care of everything, making the switch seamless and efficient.
How long does it take to migrate to Maestra?
It depends on your setup, but here’s a general idea:
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Standard migrations: 2–4 weeks
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Complex migrations: 4–6 weeks
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Full implementation including IP warming: 6–8 weeks
Need it done faster? Just ask – we can move quickly to meet your deadlines. And don’t worry: billing only starts once your migration is complete, so there’s no risk.
Can Maestra’s CDP handle custom use cases?
Absolutely. Maestra’s CDP is highly flexible and works across all kinds of businesses – including subscriptions, software, nonprofits, car dealerships, and more.
You can customize segments, journeys, product rules, and data models to your needs.
Maestra also supports multi-brand, multi-region setups and will build custom integrations for you.
Which platforms does Maestra connect with?
Maestra has 150+ ready-to-go integrations, including:
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E-commerce: Shopify (one-click setup), Magento, Salesforce Commerce Cloud
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Marketing & Analytics: HubSpot, Google Analytics, Klaviyo, Attentive, Yotpo
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Media: Meta, Google
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Customer Support: Zendesk, Gorgias
Need something more tailored? We’ll build tailored API integrations at no extra cost and no dev time on your side required.
Is Maestra a reliable platform?
Yes – Maestra has been around for over a decade and powers customer data and lifecycle marketing for global brands like: Gap, Under Armour, Quiksilver, L’Oréal, UGG, JBL, Nespresso, Crocs, Birkenstock, T-Fal, Miele, Panasonic, and more.
A few facts:
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Our average customer stays with us over five years.
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We offer 150+ native integrations.
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We continuously update the platform to stay ahead of your needs.
Maestra is built for scale, stability, innovation, and long-term growth.
Is Maestra’s CDP scalable? Can it handle large databases and high-traffic websites?
Yes – it’s built for scale. Whether you’re a small team or a global brand, Maestra can handle high volumes of data and traffic with ease. Here’s how:
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Trusted by top brands like L’Oréal, Under Armour, Crocs, and Gap
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Built to perform – loads in milliseconds and powers real-time personalization at scale
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Proven range – works just as well for 30,000 profiles as it does for 65 million
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Robust data management: real-time customer profiles, 150+ integrations, and seamless data syncing
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Scalable support: our team works closely with you to grow without growing pains
How can we measure the success of Maestra’s CDP implementation?
Clients usually start seeing results fast. Some of the most common wins include:
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5–15% increases in incremental revenue
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5–15% boost in website conversion rates
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Up to 40% growth in average order value
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Up to 25 hours saved each month on manual tasks
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ROI of 20x or more – often within just a few months
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Stronger engagement: email open and click rates up to 50% higher
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Lower cost per order – down as much as 44%
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Up to 75% savings on marketing tools by consolidating into one platform