Reporting and Analytics

Track all key performance metrics — revenue, orders, conversion rates, average order value, repeat purchases, and more. Maestra adapts to your business model: subscription brands can monitor renewals or active subscribers, while retailers can focus on product or category.

You can also turn key metrics into trackable goals — such as first purchases or product-category sales — to keep your reporting aligned with the business strategy.

Maestra uses the Last Non-Direct Touch attribution model. You can adjust it to fit your needs — for instance, customize attribution windows or exclude transactional messages that shouldn’t affect results.

Because all channels work within one platform, Maestra also shows how multi-channel flows — like SMS + Email + Push — contribute to revenue together.

Maestra provides dedicated reports for every channel and marketing tool.

For example, the Campaigns Report lets you analyze performance across channels or within specific communication groups — such as all automated SMS or promotional emails under Sales. You’ll see full-funnel metrics: sends, delivery, opens, clicks, conversions, revenue, unsubscribes, spam complaints, and bounces.

Every marketing tool in Maestra — including promotions, loyalty program, website personalization, and many others — has its own performance report, so you can see exactly how each tool drives engagement, conversions, and revenue.

Yes. Maestra lets you create control (holdout) groups for almost anything — entire channels, individual campaigns, flows, promotions, and more.

Use the Subscribers dashboard to track how your audience grows over time. You’ll see new sign-ups, unsubscribes, and overall list size changes by period, channel, or topic.