Reporting and Analytics

Track all key performance metrics — revenue, orders, conversion rates, average order value, repeat purchases, and more. Maestra adapts to your business model: subscription brands can monitor renewals or active subscribers, while retailers can focus on product or category.

You can also turn key metrics into trackable goals — such as first purchases or product-category sales — to keep your reporting aligned with the business strategy.

Maestra uses the Last Non-Direct Touch attribution model. You can adjust it to fit your needs — for instance, customize attribution windows or exclude transactional messages that shouldn’t affect results.

Because all channels work within one platform, Maestra also shows how multi-channel flows — like SMS + Email + Push — contribute to revenue together.

Maestra provides dedicated reports for every channel and marketing tool.

For example, the Campaigns Report lets you analyze performance across channels or within specific communication groups — such as all automated SMS or promotional emails under Sales. You’ll see full-funnel metrics: sends, delivery, opens, clicks, conversions, revenue, unsubscribes, spam complaints, and bounces.

Every marketing tool in Maestra — including promotions, loyalty program, website personalization, and many others — has its own performance report, so you can see exactly how each tool drives engagement, conversions, and revenue.

Yes. Maestra lets you create control (holdout) groups for almost anything — entire channels, individual campaigns, flows, promotions, and more.

Use the Subscribers dashboard to track how your audience grows over time. You’ll see new sign-ups, unsubscribes, and overall list size changes by period, channel, or topic.

The Email Health report gives you a quick snapshot of deliverability and engagement. It shows key metrics — from delivery rate to spam complaints — and compares them with industry benchmarks, so you can spot issues at a glance. If something needs attention, Maestra highlights the issue and provides clear recommendations for improvement.

Yes. You can compare key metrics — like average order value or revenue per recipient — across segments to identify where growth opportunities lie.

Yes — you can A/B test anything in Maestra:

• Email, SMS/RCS, push notifications, and messengers — subject lines, text, banners, offers, calls to action, send time

• Flows — message content, order, timing, channel combination

• On-site personalization — pop-ups, widgets, banners, layouts

• Product recommendations — algorithms, placements, designs

• Promotions, loyalty, and referral offers — incentive types, reward levels, targeting rules

Key differentiators include:

• A unified dashboard with all data in one place — no switching between tools

• E-commerce—specific metrics like AOV and purchase frequency

• A cross-channel view showing the full customer journey

• Build-in segmentation for thorough behavioral analysis

• Full data transparency, so you can dive as deep as you need and always see what’s behind every number

Yes, you can export data as a CSV or set up real-time syncing with your BI tool — your CSM will help you connect it.

Yes! Our team manages your whole migration—at no extra cost. Your dedicated Customer Success Manager will guide the process from start to finish, including:

• Moving data from your current tools

• Setting up integrations with your tech stack

• Rebuilding flows, automations, and campaigns

• Keeping your current platforms running without interruption

No need to allocate internal resources—we’ll take care of everything, making the switch seamless and efficient.

It depends on your setup, but here’s a general idea:

• Standard migrations: 2–4 weeks

• Complex migrations: 4–6 weeks

• Full implementation including IP warming: 6–8 weeks

Need it done faster? Just ask—we can move quickly to meet your deadlines. And don’t worry: billing only starts once your migration is complete, so there’s no risk.

Maestra has 150+ ready-to-go integrations, including:

• E-commerce: Shopify (one-click setup), Magento, Salesforce Commerce Cloud

• Marketing & Analytics: HubSpot, Google Analytics, Klaviyo, Attentive, Yotpo

• MediMeta, Google

• Customer Support: Zendesk, Gorgias

Need something more tailored? We’ll build tailored API integrations at no extra cost and no dev time on your side required.

Yes—Maestra has been around for over a decade and powers customer data and lifecycle marketing for global brands like: Gap, Under Armour, Quiksilver, L’Oréal, UGG, JBL, Nespresso, Crocs, Birkenstock, T-Fal, Miele, Panasonic, and more.

A few facts:

• Our average customer stays with us over five years.

• We offer 150+ native integrations.

• We continuously update the platform to stay ahead of your needs.

Maestra is built for scale, stability, innovation, and long-term growth.

Yes—it’s built for scale. Whether you’re a small team or a global brand, Maestra can handle high volumes of data and traffic with ease. Here’s how:

• Trusted by top brands like L’Oréal, Under Armour, Crocs, and Gap

• Built to perform—loads in milliseconds and powers real-time personalization at scale

• Proven range—works just as well for 30,000 profiles as it does for 65 million

• Robust data management: real-time customer profiles, 150+ integrations, and seamless data syncing

• Scalable support: our team works closely with you to grow without growing pains

Clients usually start seeing results fast. Some of the most common wins include:

• 5–15% increases in incremental revenue

• 5–15% boost in website conversion rates

• Up to 40% growth in average order value

• Up to 25 hours saved each month on manual tasks

• ROI of 20x or more—often within just a few months

• Stronger engagement: email open and click rates up to 50% higher

• Lower cost per order—down as much as 44%

• Up to 75% savings on marketing tools by consolidating into one platform