Coolibar Unlocks 33.6% More Campaign Revenue After Switching From Klaviyo to Maestra

Coolibar is a global leader in UPF +50 apparel, innovating sun protection for over 20 years
author
Nikita Zabrodin,
CRM Lead at Coolibar
Challenges
Coolibar’s marketing program had outgrown Klaviyo. The team needed more flexible segmentation, easier database analysis, a more advanced flow builder, and strategic support beyond basic troubleshooting
Solutions
Switched to Maestra and worked with a dedicated Customer Success Manager to: • Complete a seamless, hands-off migration • Refresh existing campaigns with smarter send logic and updated design • Launch new flows like Price Drop Alert and Abandoned Collection View
Results
+33.6% revenue from email and SMS campaigns year-over-year+62% revenue from flows year-over-year All achieved within 2 month

Integrated with: 

Shopify

Switched to Maestra from: 

Klaviyo

Results

  • +33.6% 
    revenue from email and SMS campaigns year-over-year
  • +62%
    revenue from flows year-over-year

Data from Google Analytics. Results compared for March 2024 and March 2025

Testimonial

Nikita’s internal message to Coolibar’s Chief Brand Officer outlined clear reasons for switching to Maestra. If any of these pain points sound familiar—book a demo!
Nikita’s internal message to Coolibar’s Chief Brand Officer outlined clear reasons for switching to Maestra. If any of these pain points sound familiar—book a demo!

Key Improvements

Before Maestra
With Maestra
❌ No unified overview of customer database, making engagement analysis difficult
✅ Centralized database with advanced analytics for deeper insights
❌ Limited segmentation options—no AND/OR logic grouping or nested segments
✅ Flexible segmentation to target precisely
❌ Flows underperformed industry benchmarks
✅ Flow performance improved significantly with a 62% YoY revenue increase
❌ Heavy reliance on bulk campaigns
✅ More balanced approach between automated and bulk campaigns
❌ Poor customer support—5 CSMs changes in one year
✅ Dedicated, consistent CSM offering both strategic and hands-on support

New Flows Examples

Collibar’s dedicated CSM rolled out a range of new automations. One example is Price Drop Alerts, which notifies shoppers when a product they viewed or added to cart goes on sale. Another is Abandoned Collection flow that re-engages customers who explored a category but left without buying.
Abandoned Collection: Re-engages visitors who browsed a category but left without adding products
Abandoned Collection: Re-engages visitors who browsed a category but left without adding products
Price Drop Alert: Alerts shoppers when items they viewed or added to cart go on sale
Price Drop Alert: Alerts shoppers when items they viewed or added to cart go on sale