Discover how Coolibar achieved 33.6% more campaign revenue and 62% flow revenue growth after migrating from Klaviyo to Maestra with advanced segmentation and flows.
Coolibar Unlocks 33.6% More Campaign Revenue After Switching From Klaviyo to Maestra
Coolibar is a global leader in UPF 50 apparel, innovating sun protection for over 20 years
Challenges
Coolibar’s marketing program had outgrown Klaviyo. The team needed more flexible segmentation, easier database analysis, a more advanced flow builder, and strategic support beyond basic troubleshooting
Solutions
Switched to Maestra and worked with a dedicated Customer Success Manager to: • Complete a seamless, hands-off migration • Refresh existing campaigns with smarter send logic and updated design • Launch new flows like Price Drop Alert and Abandoned Collection View
Integrated with:
Shopify
Results
+33.6% revenue from email and SMS campaigns year-over-year+62% revenue from flows year-over-year All achieved within 2 month
Switched to Maestra from:
Klaviyo
Results
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+33.6%revenue from email and SMS campaigns year-over-year
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+62%revenue from flows year-over-year
Data from Google Analytics. Results compared for March 2024 and March 2025
Testimonial
This was the smoothest migration I’ve ever seen!
We planned the switch during our slowest season so I could fully dedicate myself to it—but all I had to do was provide access, answer a few questions about the database, and help with domain warming. Our CSM handled everything else.
After the move, the CSM rebuilt our flows from the ground up—better logic, better design. Now we’re rolling out new automations, boosting lead gen, and cleaning the list. I finally have the flexible flow builder, launch help, and strategic support we were missing with Klaviyo.
Nikita’s internal message to Coolibar’s Chief Brand Officer outlined clear reasons for switching to Maestra. If any of these pain points sound familiar—book a demo!
Key Improvements
Before Maestra
With Maestra
❌ No unified overview of customer database, making engagement analysis difficult
✅ Centralized database with advanced analytics for deeper insights
❌ Limited segmentation options—no AND/OR logic grouping or nested segments
✅ Flexible segmentation to target precisely
❌ Flows underperformed industry benchmarks
✅ Flow performance improved significantly with a 62% YoY revenue increase
❌ Heavy reliance on bulk campaigns
✅ More balanced approach between automated and bulk campaigns
❌ Poor customer support—5 CSMs changes in one year
✅ Dedicated, consistent CSM offering both strategic and hands-on support
New Flows Examples
Collibar’s dedicated CSM rolled out a range of new automations. One example is Price Drop Alerts, which notifies shoppers when a product they viewed or added to cart goes on sale. Another is Abandoned Collection flow that re-engages customers who explored a category but left without buying.
Abandoned Collection: Re-engages visitors who browsed a category but left without adding products
Price Drop Alert: Alerts shoppers when items they viewed or added to cart go on sale
Flow development is the biggest win for me!
As a one-person team, I used to lean heavily on bulk campaigns
With Maestra, our CSM proactively suggests and builds new flows with me. As a result, revenue from abandoned-item flows has tripled. When our automations are doing more of the heavy lifting, our overall marketing revenue is much more stable.