Urban Armor Gear Achieves 64% Cost Reduction by Consolidating Their Fragmented Marketing Stack
Urban Armor Gear offers superior rugged protection for phones & laptops.
Company size.
1M+ subscribers
Challenges
Fragmented, costly marketing stack hindered growth: emails were generic, complex flows and advanced segmentation was impossible, and the loyalty program was practically invisible.
Solutions
Consolidated their marketing stack with Maestra’s all-in-one platform, replacing three separate tools.
Integrated with:
Shopify
Results
64% reduction in marketing stack costs
~$100,000 in annual savings
Switched to Maestra from:
Klaviyo, Yotpo Loyalty, Frosmo
October 10, 2025
Results
- 64%
reduction in marketing stack costs
- ~$100,000
in annual savings
Testimonial
We didn’t just consolidate platforms with Maestra, we upgraded everything. Each tool we replaced now works better than before.
Maestra’s CSM improved our flows — amplified abandoned cart notifications, added post-purchase sequences. Now we have AI recommendations we can actually understand and control instead of some black box algorithm.
Our revamped loyalty program is crystal clear now. Instead of confusing rules, we have a simple 1 point = $1 offer, and loyalty information is included in all key communications so the program can’t be ignored.
But honestly, the weekly strategy calls are the best part. Before, I’d get vague advice like "send more campaigns" from other vendors. Now, Maestra team gives me specific recommendations — loyalty improvements, new flows to launch, A/B test ideas. And it’s not just ideas that get thrown out — the team holds us accountable. These guys feel like a true partner and extension of our team. An extension that brings in true experts.
Marketing Stack Transformation
Before Maestra: A fragmented system with limited email personalization, underutilized loyalty programs, and manual processes that created operational inefficiencies.
With Maestra: A comprehensive solution that upgraded each piece of UAG’s marketing stack. Optimized email flows, reliable AI recommendations instead of black box algorithms, and a simplified loyalty program prominently featured in all customer communications.
