Product overview

The most unified platform for next-level marketing

With a commerce-specific data model that delivers enterprise-grade capabilities, scalability, and unmatched time to market

all-in-one platform
tour preview
2:15
tour avatar

Platform video tour

Explore key features in action with Julia Lo, Customer Success Team Lead

A symphony of 10 products, seamlessly coordinating in real time

With a commerce-specific data model that delivers enterprise-grade capabilities, scalability, and unmatched time to market

real time cdp

Real-time CDP

Real-time updates  •  All channels  •  Advanced segmentation  •  Product feed  •  Custom fields  •  Calculated fields

Real-time CDP

Unify customer data from all channels into actionable segments with AI-powered behavioral insights.

  • Real-time updates across all channels

  • Advanced segmentation:

    Product, brand, order, and status-based segments; nested segments; subtraction

  • Identity resolution

  • Full journey tracking:

    Session, search, category, browsing, cart, and checkout

  • Historical segment data tracking

  • Custom and calculated fields

  • Automated data cleansing and deduplication

  • Error monitoring and alerts

  • Product library & feed management

  • Multi-brand & multi-feed support

real time cdp
site personalization

Site personalization

Pop-ups  •  Quizzes  •  Stories  •  Polls  •  Banners  •  Bars  •  In-session segmentation  •  Frequency control  •  Prioritiz

Site personalization

Adjust content and promotions in real time to increase conversion rates and average order value.

  • In-session segmentation

  • Frequency control

  • Prioritization

  • Location-based targeting

  • Flexible content composer

  • Elements:

    Pop-ups, quizzes, surveys, games, voting polls, embedded blocks, product recommendations, stories, widgets, banners, bars

site personalization
omnichannel journey builder

Omnichannel journey builder

Orchestration of: Loyalty programs  •  Promotions  •  Site personalization  •  Email  •  SMS  •  Mobile push  •  Paid media

Omnichannel journey builder

Build seamless, adaptive flows across all channels to boost customer lifetime value.

  • Orchestration of:

    Loyalty programs, promotions, site personalization, and all channels—email, SMS, push, and media

  • Gradually increasing offers

  • Real-time flow branching

  • Pluggable channels

  • A/B testing

  • Channel rotation

  • Next best action suggestions

omnichannel journey builder
product recommendations

Product recommendations

Website and email  •  In-session updates  •  14 AI algorithms  •  Manual adjustments  •  Support for anonymous

Product recommendations

Drive upsells, cross-sells, and downsells with AI-curated suggestions.

  • 14 AI algorithms

  • Website recommendations:

    Homepage, categories & listing pages, product pages, shopping cart, 404, empty search

  • Email recommendations

  • Support for anonymous visitors

  • Flexible content composer

  • Manual adjustments

  • In-session updates

product recommendations
loyalty promo referrals

Loyalty, promo & referrals

Discounts  •  Bonus points  •  Promo code engine  •  Referral programs  •  Gift cards  •  Customizable strategies

Loyalty, promo & referrals

Maximize customer lifetime value and drive word-of-mouth with integrated rewards and incentives.

  • Discounts & bonus points

  • Promo code engine

  • Referral programs

  • Gift card management

  • Customizable strategies

  • Real-time offers

  • Integration across all channels

  • POS processing

loyalty promo referrals
email

Email

Conditional blocks  •  Recommendations  •  Advanced deliverability  •  Optimized size  •  Best sending time  •  Ho

Email

Send hyper-personalized emails at peak engagement times with unmatched deliverability.

  • Home-grown drag-and-drop composer with alternative editing options

  • Product & content recommendations

  • Advanced deliverability

  • Automated campaigns

  • Conditional blocks

  • Optimized email size

  • Rendering upon sending

  • Language & font size switching

  • AMP

  • Transparency with detailed tracking and reporting

  • Auto-generated content

  • Optimal send time prediction

email
sms mms

SMS & MMS

$0.0045 per SMS  •  RCS  •  Tap-to-Text subscription  •  Short numbers  •  Short codes  •  Best sending time  •  Deliverability

SMS & MMS

Drive immediate action with timely, direct messages that complement your broader strategy.

  • $0.0045 per SMS + carrier fees

  • $0.012 per MMS + carrier fees

  • RCS (Rich Communication Services)

  • Tap-to-Text SMS subscription

  • Cart restoration links

  • Short numbers

  • Short codes

  • Top-tier deliverability rates

  • Legal compliance

  • Auto-generated content

  • Optimal send time prediction

sms mms
mobile push app personalization

Mobile push & App personalization

Campaigns  •  Flows  •  Transactional messages  •  In-app messaging  •  Pop-ups  •  Promotions  •  Forms  •  Segmen

Mobile push & App personalization

Boost app engagement with personalized notifications and content, fully synchronized with other channels.

  • Campaigns

  • Flows

  • Transactional messages

  • In-app messaging:

    Pop-up, promotions, contact forms, etc.

  • Real-time CDP-backed segmentation for highly targeted messaging

  • SDK integration for iOS, Android, Flutter, and React Native

mobile push app personalization
paid media optimization

Paid media optimization

Facebook  •  Instagram  •  Google  •  LinkedIn  •  CDP-backed segmentation  •  Look-alike audiences  •  Within flow

Paid media optimization

Streamline ad spend and improve performance with real-time, CDP-backed segmentation.

  • Paid media integrated into the customer journey

  • Look-alike audiences

  • Facebook

  • Instagram

  • Google

  • LinkedIn

  • Other media

paid media optimization
reporting

Reporting

Configurable attribution  •  Full-funnel reporting  •  Loyalty dashboard  •  List growth reporting  •  Email health mo

Reporting

Unlock actionable insights with comprehensive analytics that simplify decision-making and optimize results.

  • Configurable attribution

  • Full-funnel reporting

  • Business goal tracking

  • Loyalty dashboard

  • Campaign dashboard

  • List growth reporting

  • A/B testing with incremental revenue impact

  • Email health monitoring

  • Multi-brand management

reporting
maestra ai

Maestra AI

Product recommendations  •  Next best action suggestions  •  Optimal send time prediction  •  Auto-generated email and SMS content

Maestra AI

Maximize efficiency and personalization with AI tools that actually work—thanks to a real-time CDP behind it.

  • Product recommendations

  • Auto-generated email and SMS content

  • Next best action suggestions

  • Optimal send time prediction

  • Coming in 2025:

    Analytic insights, segmentation, flow builder, email builder

maestra ai

An all-in-one platform empowers you to next-level marketing

Unify customer data, personalize every touchpoint, and boost efficiency

Streamlined tech stack

Streamlined tech stack
Ensure customer data consistency, avoiding errors from integrations, and minimizing resource waste.

With a previous-generation tech stack

Integration chaos from scattered tools ruins customer data consistency and accurate attribution.

marketing card image

With Maestra

A 360-degree customer profile and single toolkit ensure data and analytics accuracy.

marketing card image

Seamless customer journey

Seamless customer journey
Enable seamless, real-time personalized engagement
across all channels that drives conversions.

With a previous-generation tech stack

Customers receive spam-like offers, and brands erode margins with mass discounts.

marketing card image

With Maestra

Every interaction is tailored—like a consultant who knows your product and pricing preferences.

marketing card image

Unmatched results

Unmatched results
Achieve ambitious goals by 
radically increasing efficiency— with the same budget and team.

With a previous-generation tech stack

Siloed tools limit performance and drain resources, leaving teams stuck in manual work with little payoff.

marketing card image

With Maestra

One platform boosts conversions and maximizes efficiency—without adding complexity or headcount.

marketing card image
logo badge
logo badge
logo badge
logo badge
Ranked highest in multiple categories by G2 users
star icon
star icon
star icon
star icon
star icon
4.7
2.1% → 5.1%
conversion rate in the
abandoned cart flow
“A distinctive feature of Maestra is the ability to flexibly configure CDP-based trigger communications and segmentation.”
Alexander Lezgin
Alexander Lezgin
CRM Marketer
play button logo
1:35
“I’m very happy with the product overall, and we’re even considering applying Maestra to our second brand as a 2025 project.”
Case study
2.5x
ROI growth vs. Klaviyo
“They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.”
Case study
star icon
star icon
star icon
star icon
star icon
4.5
“I highly recommend this platform for anyone looking for a reliable marketing automation tool with top-notch support!”
German M.
German M.
Head of Operations
9.7%
revenue share
“It was especially gratifying to observe that Maestra operates with a level of close collaboration that is often missing in many SaaS companies.”
Case study
43.76%
cost per order reduction
star icon
star icon
star icon
star icon
star icon
5.0
“I have worked with 2 other email marketing software before and I must say that the flows section of this platform is one of the easiest to integration.”
Kourosh J.
Kourosh J.
Marketing Manager
star icon
star icon
star icon
star icon
star icon
4.5
“It let us save a lot of time for our developer teams, so all the email (and other direct) communications are concentrated within one marketing team.”
Peter Y.
Peter Y.
Direct Marketing Teamlead
21.33%
revenue share
“I would like to thank Maestra for the exceptional sensitivity and attention the team has shown to our company.”
Maria Nazarenko
Maria Nazarenko
Executive Director
Case study
11.77%
visitor-to-lead conversion rate
“The platform allowed us to manage and customize everything from dynamic email layouts to marketing flow analytics within a single-window mode.”
Mila
Mila
CMO
Case study
2x
email engagement growth
“Maestra has become an essential part of our workflow. Its ease of use, reliable performance, and excellent support have exceeded our expectations.”
Case study
21.6%
revenue increase
“Maestra became a single system for collecting customer data and communicating with our audience.”
Maxim Ladovir
Maxim Ladovir
Head of Digital Marketing
4x
monthly assisted revenue growth
“We’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.”
Case study
“I switched from Klaviyo and couldn’t be happier. The fee structure is straightforward and the features are already great but they keep adding new ones based on feedback.”
4.5x
revenue increase
“Having used the platform for over a year, I can confidently say that this is the best solution available on the market in terms of cost-efficiency and functionality.”
Case study
29.4%
revenue share
“Maestra has almost no competitors in terms of the breadth of capabilities it offers.”
Case study
star icon
star icon
star icon
star icon
star icon
4.0
“In the three years we’ve worked with them, I’ve found them to be an efficient, very responsive company.”
Mario B.
Mario B.
VP Marketing
9%
incremental revenue
“The integration was easy even with our custom CRM system. Any questions we had were quickly answered.”
Felix Sirotin
Felix Sirotin
CTO
Case study
25%
lead-to-customer conversion rate
“With Maestra, a single person can run an entire company’s marketing activities, and that person doesn’t even need to be particularly tech-savvy.”
Ekaterina Milanovskaya
Ekaterina Milanovskaya
Loyalty Program Manager
Case study
play button icon
1:15
“I’m super pleased with what we’ve achieved together and can’t recommend them enough.”
Case study
11.77%
website lead conversion rate
star icon
star icon
star icon
star icon
star icon
5.0
“Awesome! Effective client engagement, adaptable implementation, and rapid integration.”
Lana S.
Lana S.
Marketing Manager
Case study
“Instead of the usual monthly check-in and upsell, the collaboration is constant, communication is immediate, and the team is truly invested in our success.”
9%
incremental revenue
“Maestra’s team was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales.”
Tim Kremenetskiy
Tim Kremenetskiy
CEO
Case study
Several hundred thousand dollars of incremental revenue
“Thanks to the Maestra team, we as a brand have come closer to our customers.”
Alex Vologodsky
Alex Vologodsky
E-commerce Director
Case study
2.5x
ROI growth vs. Klaviyo
star icon
star icon
star icon
star icon
star icon
5.0
“Maestra has been a game-changer. It’s not just a tool; it’s become an integral part of our marketing strategy.”
Eugene K.
Eugene K.
CMO
Case study
9.7%
revenue share
star icon
star icon
star icon
star icon
star icon
4.5
“We’re really pleased with the customer service — we’re always given prompt and helpful answers to all our questions. The team is great to work with.”
Zharkyn I.
Zharkyn I.
Product Manager
Case study
29.4%
revenue share
“This revenue share is an excellent outcome for us. We’ve already been able to significantly enhance our communications and identify new growth opportunities.”
Case study
star icon
star icon
star icon
star icon
star icon
5.0
“I’ve been using Maestra 6 months now and it’s hands down one of the best CRM solutions out there — I’d rate it a perfect 10/10.”
Anna F.
Anna F.
Marketing Manager
2.1% → 5.1%
conversion rate in the
abandoned cart flow
“A distinctive feature of Maestra is the ability to flexibly configure CDP-based trigger communications and segmentation.”
Alexander Lezgin
Alexander Lezgin
CRM Marketer
play button icon
1:35
“I’m very happy with the product overall, and we’re even considering applying Maestra to our second brand as a 2025 project.”
Case study
2x
email engagement growth
“Maestra has become an essential part of our workflow. Its ease of use, reliable performance, and excellent support have exceeded our expectations.”
Case study
21.6%
revenue increase
“Maestra became a single system for collecting customer data and communicating with our audience.”
Maxim Ladovir
Maxim Ladovir
Head of Digital Marketing
play button icon
1:15
“I’m super pleased with what we’ve achieved together and can’t recommend them enough.”
Case study
11.77%
website lead conversion rate
star icon
star icon
star icon
star icon
star icon
5.0
“Awesome! Effective client engagement, adaptable implementation, and rapid integration.”
Lana S.
Lana S.
Marketing Manager
Case study
2.5x
ROI growth vs. Klaviyo
“They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.”
Case study
4x
monthly assisted revenue growth
“We’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.”
Case study
“I switched from Klaviyo and couldn’t be happier. The fee structure is straightforward and the features are already great but they keep adding new ones based on feedback.”
“Instead of the usual monthly check-in and upsell, the collaboration is constant, communication is immediate, and the team is truly invested in our success.”
star icon
star icon
star icon
star icon
star icon
4.5
“I highly recommend this platform for anyone looking for a reliable marketing automation tool with top-notch support!”
German M.
German M.
Head of Operations
9.7%
revenue share
“It was especially gratifying to observe that Maestra operates with a level of close collaboration that is often missing in many SaaS companies.”
Case study
4.5x
revenue increase
“Having used the platform for over a year, I can confidently say that this is the best solution available on the market in terms of cost-efficiency and functionality.”
Case study
29.4%
revenue share
“Maestra has almost no competitors in terms of the breadth of capabilities it offers.”
Case study
9%
incremental revenue
“Maestra’s team was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales.”
Tim Kremenetskiy
Tim Kremenetskiy
CEO
Case study
Several hundred thousand dollars of incremental revenue
“Thanks to the Maestra team, we as a brand have come closer to our customers.”
Alex Vologodsky
Alex Vologodsky
E-commerce Director
Case study
43.76%
cost per order reduction
star icon
star icon
star icon
star icon
star icon
5.0
“I have worked with 2 other email marketing software before and I must say that the flows section of this platform is one of the easiest to integration.”
Kourosh J.
Kourosh J.
Marketing Manager
star icon
star icon
star icon
star icon
star icon
4.5
“It let us save a lot of time for our developer teams, so all the email (and other direct) communications are concentrated within one marketing team.”
Peter Y.
Peter Y.
Direct Marketing Teamlead
star icon
star icon
star icon
star icon
star icon
4.0
“In the three years we’ve worked with them, I’ve found them to be an efficient, very responsive company.”
Mario B.
Mario B.
VP Marketing
2.5x
ROI growth vs. Klaviyo
star icon
star icon
star icon
star icon
star icon
5.0
“Maestra has been a game-changer. It’s not just a tool; it’s become an integral part of our marketing strategy.”
Eugene K.
Eugene K.
CMO
Case study
21.33%
revenue share
“I would like to thank Maestra for the exceptional sensitivity and attention the team has shown to our company.”
Maria Nazarenko
Maria Nazarenko
Executive Director
Case study
11.77%
visitor-to-lead conversion rate
“The platform allowed us to manage and customize everything from dynamic email layouts to marketing flow analytics within a single-window mode.”
Mila
Mila
CMO
Case study
9%
incremental revenue
“The integration was easy even with our custom CRM system. Any questions we had were quickly answered.”
Felix Sirotin
Felix Sirotin
CTO
Case study
25%
lead-to-customer conversion rate
“With Maestra, a single person can run an entire company’s marketing activities, and that person doesn’t even need to be particularly tech-savvy.”
Ekaterina Milanovskaya
Ekaterina Milanovskaya
Loyalty Program Manager
Case study
9.7%
revenue share
star icon
star icon
star icon
star icon
star icon
4.5
“We’re really pleased with the customer service — we’re always given prompt and helpful answers to all our questions. The team is great to work with.”
Zharkyn I.
Zharkyn I.
Product Manager
Case study
29.4%
revenue share
“This revenue share is an excellent outcome for us. We’ve already been able to significantly enhance our communications and identify new growth opportunities.”
Case study
star icon
star icon
star icon
star icon
star icon
5.0
“I’ve been using Maestra 6 months now and it’s hands down one of the best CRM solutions out there — I’d rate it a perfect 10/10.”
Anna F.
Anna F.
Marketing Manager

Easy integration and migration

No IT required for support and operation

Your CSM handles all integration setups, letting you focus on strategic initiatives
CSM integration
Ready-to-use integrations with major platforms and support for custom needs via API and SDK
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

Reliability and security

Сonsistent performance —
even under the demands of Black Friday

high load

2M RPM

processing speed

<300 MS

Upholding international standards to protect customer data
CCPA
Logging
GDPR
2FA authentication
ISO 27001:2013
SIEM integration
Data masking
SOC 2 Type 1 (coming in 2025)
Access restriction
Worldwide data and platform locations

FAQ

How long does a migration to Maestra take?

Migration timelines depend on the complexity of your setup. Here’s what to expect:

  • Standard migrations: 2–4 weeks

  • Complex migrations: 4–6 weeks

  • Full implementation (including IP warming): 6–8 weeks

Need to move faster? We can expedite timelines to fit your goals. Importantly, billing only begins after your migration is complete, ensuring a risk-free transition.

Does Maestra handle the entire migration process?

Yes, our team takes care of the entire migration process at no extra cost. Your dedicated Customer Success Manager will oversee everything, including:

  • Transferring data from your existing platforms

  • Setting up integrations with your tech stack

  • Rebuilding flows, automations, and campaigns

  • Keeping your current platforms running without interruption

You won’t need to allocate internal resources—Maestra handles it all, making the switch seamless and efficient.

What’s involved in switching platforms to Maestra?

We’ve designed the transition to Maestra to be smooth and stress-free. Your systems stay live while we handle setup in the background. Here’s what’s included:

  • Full migration of your data

  • Integration setup with tools like Shopify, Salesforce, and HubSpot

  • Recreation of your flows, automations, and campaign templates

  • Review and optimization of existing flows

  • IP warming to ensure email deliverability

  • Customized training and onboarding for your team

You stay focused on your business—we’ll handle the rest.

Which platforms does Maestra integrate with?

Maestra offers 150+ pre-built native integrations to streamline your flows. Popular connections include:

  • E-commerce: Shopify (one-click setup), Magento, Salesforce Commerce Cloud

  • Marketing & Analytics: HubSpot, Google Analytics, Klaviyo, Attentive, Yotpo

  • Media: Meta, Google

  • Support: Zendesk

Need something custom? We’ll build tailored API integrations at no extra cost—no dev time required. Maestra ensures compatibility with your full tech stack, no matter how complex.

How mature and reliable is Maestra’s platform?

Maestra has been a trusted platform for over a decade, built to power both Customer Data Platform (CDP) needs and advanced lifecycle marketing. We’ve supported global brands like Gap, Under Armour, Quiksilver, L’Oréal, UGG, JBL, Nespresso, Crocs, Birkenstock, T-Fal, Miele, and Panasonic, across a wide range of industries.

Originally founded in Europe, Maestra expanded to North America in recent years and continues to grow with:

  • An average customer retention of over five years, reflecting long-term trust and satisfaction

  • More than 150 native integrations to support a wide range of business needs

  • Ongoing platform updates to keep up with evolving marketing demands

With nearly two decades of experience and a proven track record, Maestra is built for scale, stability, innovation, and long-term performance.

What kind of support does Maestra provide?

Maestra offers white glove Customer Success support included with every subscription, designed to function as a true extension of your team. Here’s what included:

  • Personalized attention: Each Customer Success Manager handles only 15 accounts (compared to the 60–125 industry norm)

  • Availability: Shared Slack or Microsoft Teams channels for real-time collaborations

  • Rapid response: 5-minute SLA on inquiries

  • Proactive guidance: Weekly strategy calls to align efforts and optimize outcomes

  • Hands-on help: We assist with everything from migrations and flow audits to automations, segmentation, testing, reporting, and strategic recommendations

We’re fully invested in your success—we work alongside you every day to help you get the most out of Maestra.

Can Maestra be implemented partially or used for specific features?

Yes. You can start small with high-impact features like product recommendations or site personalization and expand over time. That said, you’ll unlock the full value of Maestra when it’s used as a unified platform. Here’s how we support both approaches:

  • Unified benefits: The platform works best end-to-end, with the CDP powering deeper segmentation and cross-channel personalization

  • Strategic approach: We’ll help you start with specific features and map a plan for full adoption

  • Scalable growth: Many clients begin with targeted use cases, then scale into the full platform to deliver a more connected, personalized customer experience

Is Maestra scalable? Can it handle large databases and high-traffic websites?

Yes, Maestra is highly scalable, built to support large databases and high traffic environments. It’s trusted by enterprise brands and smaller teams alike:

  • Proven success: Handles databases from 30K to 65M; works equally for teams of 1-3 or global organizations; backed by 10+ years of product innovation

  • Enterprise infrastructure: Used by leading brands like L’Oreal, Under Armour, Crocs, and Gap

  • High performance: Loads in milliseconds, delivers real-time recommendations and personalization, and supports everything from small sites to large-scale operations

  • Robust data management: Maestra’s CDP core supports real-time customer profiles, 150+ integrations, and seamless connectivity across your systems

  • Scalable support: Dedicated teams work with you to ensure smooth scaling and ongoing optimization

Why choose Maestra over other platforms?

Maestra offers a high-impact, ROI-driven platform—with the hands-on support you won’t find elsewhere.

  • Truly all-in-one: CDP, email, SMS, site personalization, product recommendations, and loyalty programs—all in a single platform

  • Unmatched support: Dedicated Customer Success Managers handle only 10-15 accounts (vs. hundreds elsewhere). Get 1:1 guidance, real-time Slack/Teams access, and weekly strategy calls

  • ROI-first approach: Maestra delivers measurable growth >20x ROI within months. Plus, month-to-month billing keeps incentives aligned

  • Proven track record: 10+ years of platform development; 5+ year average customer retention; trusted by hundreds of e-commerce brands worldwide—f​​rom niche brands to global names like L’Oreal, Under Armour, Crocs, and Gap

  • Affordable: Get enterprise-grade features at mid-market pricing

With Maestra you’re not just buying software—you’re getting a platform built for growth and a team that grows with you.

What results can I expect with Maestra?

Here are some of the measurable outcomes our clients typically see after switching to Maestra:

  • Incremental revenue gains of 5–15%

  • Increased website conversion rate increases of 5–15%

  • Higher average order value, growing by as much as 40%

  • Reduced resource demands, saving up to 25 hours per month

  • ROI exceeding 20x—often within just a few months

  • Stronger engagement metrics (e.g., open rates and click rates) improving by up to 50%

  • Lower cost per order, with reductions up to 44%

  • Marketing tech stack savings of up to 75%, thanks to platform consolidation