UTM URL Builder
Easily add UTM parameters to your URLs for precise campaign tracking across all marketing channels
Webpage address
Traffic source
Required parameters
Campaign source
Campaign medium
Campaign name
Additional parameters
Campaign content
Keywords
Extra parameter
Generated URL
History
example.com
History is currently empty
Generate a link and save it via the «Generated URL» tab
Dynamic parameters settings
- Google Ads
- Facebook
- Linkedin
Parameter
What {parameter} will be replaced with
{adgroupid}
The ad group ID. Use this when you’ve set up your tracking info at the account or campaign level and want to know which ad group served your ad
{adposition}
The position on the page where your ad appeared, with a value like «1t2» (this means page 1, top, position 2).
{campaignid}
The campaign ID. Use this when you’ve set up your tracking info at account level and want to know which campaign served your ad
{creative}
A unique ID for your ad
{device}
The type of device the click came from
{feeditemid}
The type of extension used by the visitor
{keyword}
For the Search Network, the keyword from your account that is matched to the search query. For the Display Network, the keyword from your account that is matched to the content
{loc_interest_ms}
The ID of the location of interest that helped trigger the ad
{loc_physical_ms}
The ID of the geographical location of the click
{lpurl}
The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, ", #, \t, ’, and [space].
{matchtype}
The match type of the keyword that triggered your ad
{merchant_id}
The ID of the Google Merchant Center account directly owning the clicked Shopping Ad
{placement}
The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns)
{product_channel}
The type of shopping channel through which the product featured in the clicked Product Listing Ad is sold
{product_country}
The country of sale for the product in the clicked ad
{product_id}
The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed
{product_language}
The language of your product information, as indicated in your Merchant Center data feed
{product_partition_id}
The unique ID for the product group the clicked product ad belongs to
{store_code}
With a campaign using the local shopping channel, you’ll see the unique ID of the local store
{targetid}
The ID of the keyword (labeled «kwd»), dynamic search ad («dsa»), or remarketing list target («aud») that triggered an ad. For example, if you add a remarketing list to your ad group (criterion ID «456») and target the keyword ID «123», the {targetid} would be replaced by «kwd-123:aud-456»