Urban Armor Gear’s Loyalty Redeemers Generate 2× More Revenue per Customer

Urban Armor Gear offers superior rugged protection for phones & laptops.

Michael Wong

Digital Strategist at Urban Armor Gear

Profile

Challenges

A tiered loyalty program too complex for the product. Most customers earned points but never used them.

Solutions

With the Maestra team, simplified the program and tied loyalty into every customer communication.

Integrated with: 

Shopify

Results

2× revenue per customer1.2× more orders per customerRedeemers vs non-redeemers

Switched to Maestra from: 

Yotpo Loyalty

October 15, 2026

Results

Average orders and average revenue per customer – redeemers vs non-redeemers, August 2025 to March 2026

Testimonial

Michael Wong

Digital Strategist at Urban Armor Gear

Profile

Many of our customers buy a case once every year or two. With the tier-based structure, they never climbed high enough to feel the perks. After we went flat, customers understood the program better, and the share of purchase-earned points that were actually redeemed roughly doubled, from about 1% to about 2%.

Since our customers buy so rarely, most members forget they have points if those points only live on the account page. So sending them with email is a great way for us to keep them informed of their points, and it allows us to shorten the repurchase window.

Through all these changes, our Maestra Forward Deployed Marketer was amazing, and the Maestra team in general is pretty top-notch. All inquiries and questions receive a fast response, and if you’re in a time bind, they can help with last-minute tasks.

A Loyalty Program Sized for the Vertical

UAG sells phone and laptop cases: a category where purchases are infrequent, utilitarian rather than aspirational. So climbing loyalty program tiers doesn’t fit the actual shopping cadence.

Together with the Maestra team, UAG rebuilt the program as a single tier with a simple “1 point = $1” logic – sized for a category where customers want clarity over complexity. No qualification thresholds, no varying rules. Just a clear, consistent value.

Loyalty program landing page – the simple, single-tier design with the clear points-to-dollars logic

Loyalty Visible in Every Communication

Simplifying the program was step one. Surfacing it was step two. Loyalty balance and personal redemption codes now appear in every key communication – order confirmations, post-purchase emails, redemption reminders, and the loyalty welcome series for new joiners.

A customer no longer has to log in to the account page, search for the balance, or hunt for their code.

Redemption reminder email – the customer’s live points balance and a one-tap path to redeem

The Bottom Line

A simplified loyalty program, woven into every customer communication, turns a small group of redeemers into the highest-value segment in the business – generating 2× the revenue per customer and 1.2× more orders.

How Else Maestra Works with Urban Armor Gear

Urban Armor Gear Achieves 64% Cost Reduction by Consolidating Their Fragmented Marketing Stack

Urban Armor Gear Lifts Mega Sale Revenue 30.4% YoY