Maestra SMS, MMS & RCS pricing
Flat pay-as-you-go rates for every message you send, billed with your subscription. Estimate your monthly messaging costs below.
Build your messaging estimate
Pick your number type
Every sender needs a dedicated number. SMS rates are the same on all three.
One number sends to both countries. It is set in the Canada section below.
How many messages per month?
United StatesOne number sends all your traffic, including to the US. This selection replaces the one above.
- Pay per message
- Flat rate at any volume
- Billed in arrears
The total above is an estimate based on the volumes you entered. It does not include carrier pass-through fees, estimated at roughly $485.89/mo for these volumes based on current carrier fee schedules.
Applicable taxes are extra. Messaging requires the SMS, MMS & RCS module ($250/mo) in your subscription.
SMS pricing FAQ
Maestra charges flat pay-as-you-go rates: $0.0045 per SMS and $0.0125 per MMS in the US, with RCS from $0.0058 per message. Messaging requires the SMS, MMS & RCS module ($250/mo), and a dedicated sending number starts at $3/mo. For example, 100,000 SMS a month is $450 in message fees plus the module and number fees. Carrier pass-through fees are billed separately. Full contractual terms are in MSA Exhibit B.
No. Carriers charge their own pass-through fees for delivering messages, and those vary by carrier and message type. Maestra rebills them at cost with a 5% administration surcharge. Based on current carrier fee schedules, they add roughly $0.0044 per US SMS, $0.0092 per US MMS, $0.0053-$0.0102 per RCS message, and $0.0076 per SMS or $0.0192 per MMS sent to Canada. Actual fees depend on your recipients’ carrier mix; the calculator above shows the estimate for your volumes.
The 5% is Maestra’s fixed surcharge on top of the carrier’s own fees. The underlying carrier fees themselves are variable: each carrier sets its own per-message and program fees, and they differ for SMS and MMS. So your total carrier cost is the carrier’s actual fees plus 5%.
Toll-free and 10DLC numbers cost $3 to set up and $3 per month, with $3 per campaign amendment. A dedicated short code has a $225 one-time application fee and a monthly program fee that already includes the CSCA lease: $775 for a regular code or $1,400 for a vanity code, with $28 per amendment. SMS rates are the same on every number type.
US MMS is $0.0125 per message. In Canada, SMS is $0.0088 and MMS is $0.044 per message. RCS is available for US sending at $0.0058 per basic message and $0.0137 per rich media message, plus a $225 agent setup fee, a $225 monthly agent fee, and a $560 one-time campaign activation fee.