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Svaha USA: Product Recommendations Assist 11% of Revenue

Svaha USA is a themed apparel brand with science, nature, and pop culture prints. Ships to 50+ countries.
Nikki Brown
Marketing & Operations Director at Svaha USA
Challenges
Nothing about the recommendation setup was working. Rebuy couldn’t read Svaha’s catalog properly and filled up widgets with the same dress in 16 shades instead of new items.
Solutions
Migrated to Maestra recommendations that:• Read the catalog and surface its full variety• Make buying friction-free with ratings, prices, and size selection right on the product card• Grow AOV with themed pairing, bundles, and minicart upsells

Integrated with: 

Shopify
Results
11.2% of total revenue assisted by recommendationsOrders with rec clicks vs. without:+31.7% in AOV+34.9% in items per order

Switched to Maestra from: 

Rebuy

Results

  • 11.2%

    of total revenue assisted by recommendations

Svaha assisted revenue and assisted revenue share, Jan to Mar 2026

Maestra's Recommendation Dashboard — revenue assisted by recommendations grew steadily from January to March 2026

  • +31.7%

    in AOV

  • +34.9%

    in items per order

Testimonial

Recommendations That Present the Catalog in All Its Variety

Under Rebuy, product discovery was broken. A tool built to read catalogs couldn’t read this one. Every color of a Svaha dress is a separate Shopify product, and Rebuy treated each as a distinct rec — so a dragon dress filled every slot with the same dress in 16 shades.

Maestra reads the catalog structure correctly. Color variants group into a single card with swatches, so “You May Also Like” recommendations can do what they’re meant to: surface new products the customer hasn’t seen yet, not the same dress in another shade.

Maestra widget on the same PDP with color variants grouped into one card via swatches

Maestra widget on the same PDP: color variants grouped into one card via swatches, each slot showing a genuinely different product

Product Cards Built for Both Deciding and Buying

Each Svaha rec card holds everything a shopper needs to buy: color options, ratings, review counts, old and new prices. So shoppers can make the choice right where they are.

Product card callouts: available colors, ratings and reviews, old and new prices

Product card callouts: available colors, ratings & reviews, old & new prices — all visible without leaving the widget

Buying is just as fast. Hovering over a card slides in the available sizes — one tap and the dress is in the cart. For a brand selling XS–5XL, making the full size range visible on every card is the whole point.

Hovering a product card slides in available sizes; one tap adds the dress to cart

Hovering a card slides in the full size range — one tap and the dress is in the cart

Mechanics Built to Grow the Basket

Recommendations don’t just help customers find products. They help Svaha sell more of them. Several widget types do this work, each built for a specific moment on the path to purchase:

Pair With surfaces matching accessories on PDPs.

Pair With widget: a dress and its coordinating accessories

Pair With widget: a dress and its coordinating accessories — bag, belt, shawl — all in one view

Frequently Bought Together — a three-product bundle at a discount. Shoppers can add everything to cart with one click or use checkboxes to pick individual items. Old and new prices sit side by side, so the savings are obvious.

Frequently Bought Together: a three-product bundle with old and new prices shown together

Frequently Bought Together — a three-product bundle with old/new prices shown together, so the discount is visible at a glance

Minicart upsells — last-chance additions right before checkout. The customer is already committed, so relevant recommendations here lift the basket with almost no friction.

Minicart upsell: a relevant recommendation surfaces right before checkout

Minicart upsell: a relevant recommendation surfaces right before checkout, ready to add with one tap

The Bottom Line

Under Rebuy, recommendations were dead weight. Under Maestra, they’re pulling their share. 11.2% of Svaha’s revenue now runs through orders where a shopper engaged with a recommendation, and those orders carry 32% higher AOV than the rest.