Privacy & Legal

Privacy Policy

This Privacy Policy explains how information about you is collected, used and disclosed by Mindbox USA LLC (collectively, “Mindbox,” “we” or “us”) when you use our website (“Website”), online marketing automation platform services (“Platform”) (collectively, “Services”), or when you otherwise interact with us. This Privacy Policy also describes your choices regarding use, access and correction of personal information collected about you through our Services. Please read this Privacy Policy carefully and ensure that you understand it before you start to use our Services.

This Website is owned and operated by, or on behalf of, Mindbox.

By accessing and using the Services, you acknowledge that you have read and understood the content of this Privacy Policy. We reserve the right to update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Information you provide to us through the services

We collect and process the information you provide directly to us via the Services. Personal data submitted through the Services include the details you submit when you use our Website, Platform, fill out a form, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, company name, phone number and any other information you choose to provide.

Information we collect automatically when you use the services

When you access or use the Services, we automatically collect information about you, including:

  • Log Files: We gather certain information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to the Services, and store it in log files. We do not monitor or log data collected from your servers when using the Services, but we may log or monitor information about your access to our Services.

  • Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies and web beacons. For more information about cookies, and how to disable them, please see our Cookie Policy page here.

Information we collect from other sources

We may also obtain information from other sources and combine that with information we collect through our Services for purposes of advertising and user authentication.

Use of information

We may use information about you to:

  • Enable you to have full access to the Services;

  • Provide, maintain and improve the Services;

  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;

  • Send you technical notices, updates, security alerts, and support and administrative messages;

  • Respond to your comments, questions and requests, and provide customer support;

  • Create your Mindbox account and identify you when you sign in to your account in accordance with your agreement with us

  • Communicate with you about products, services, offers, promotions, rewards, and events offered by Mindbox and others, and provide news and information we think will be of interest to you;

  • Monitor and analyze trends, usage and activities in connection with the Services;

  • Detect, investigate and prevent fraud and other illegal activities and protect the rights and property of Mindbox and others;

  • Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;

  • Notify you about important changes to the Services, including changes or updates to this Privacy Policy;

  • Link or combine with information we get from others to help understand your needs and provide you with better service; and

  • Carry out any other purpose described to you at the time the information was collected.

Sharing of information

We may share your personal information as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers we have vetted and approved who need access to such information to carry out work on our behalf. This includes companies providing the following services for our Website and/or Platform: hosting services, authentication services, cyber security and anti-fraud services, and advertising;

  • In response to a request for information if we believe disclosure is permitted by, in accordance with, or required by, any applicable law, regulation or legal process such as to comply with a subpoena or applicable court order;

  • With any person to whom disclosure is necessary to enable us to enforce our rights under this Privacy Policy or under any agreement we enter into with you or to protect the rights, property and safety of Mindbox or third parties;

  • In connection with, or during negotiations of, any merger, sale of Mindbox assets, financing or acquisition of all or a portion of our business by another company;

  • Between and among Mindbox and all companies affiliated with Mindbox who may act for us for any of the purposes set out in this Privacy Policy, including our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;

  • With analytics and search engine providers that assist us in the improvement and optimization of our Website, subject to our Cookies Policy; and

  • With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Sale of personal information

If you are a resident of the state of California, you have the right to know whether your personal information is being sold. Your personal information is sold when it is shared with a third party for monetary or other valuable consideration for a purpose that is not a “business purpose” as set forth in the CCPA.

We do not sell your personal information. While we do not sell any personal information, we can provide information to partners to enable us to provide you with the interest-based advertising and communications with you. If you prefer not to receive interest-based advertising, you can opt-out or opt-in via .

  • We share your personal information with:

  • Meta Platforms Inc. (Facebook), the U.S.  Privacy notice . Personal information: email, phone number. Purpose: targeting advertising. The processing period: until the purpose is reached or consent is withdrawn.

  • LinkedIn Corporation, the U.S.  Privacy notice . Personal information shared: email, phone number. Purpose: targeting advertising. The processing period: until the purpose is reached or consent is withdrawn.

  • Pipedrive Inc., the U.S.  Privacy notice . Personal information shared: name, company, email, phone number. Purpose: storing customer databases for sales and marketing purposes, communications. The processing period: until the purpose is reached or consent is withdrawn.

  • Mindbox.Cloud B.V., the Netherlands.  Privacy notice . Personal information shared: name, company, email, phone number. Purpose: storing customer database for sales and marketing purposes, communications. The processing period: until the purpose is reached or consent is withdrawn.


Do Not Track (DNT) is a feature that users can enable on website browsers to request that websites and ad companies don’t track their web browsing activities.

If you are a resident of the state of California, you have the right to know whether or not our website complies with Do Not Track requests.

Our website honors your Do Not Track requests. The third-party partners might not honor Do Not Track requests.

Lawful basis for processing your information

We are required to state the lawful basis under which we process the personal data of our users. Accordingly, the lawful bases upon which we process your personal information are as follows:

  • Where it is necessary to obtain your prior consent to the processing concerned in order for us to be allowed to do it, for instance in relation to direct marketing, we will obtain and rely on your consent in relation to the processing concerned;

  • Otherwise, we will process your personal data only where the processing is necessary for compliance with a legal obligation to which we are a subject; or

  • For the purposes of the legitimate interests pursued by us in promoting our business, providing the Platform to our business customers pursuant to or legal agreements with them, and in ensuring the security, accessibility and improvement of our Website and Platform and the development of new technology and services.

When we ask your consent

If you request a planform demo, you provide us with your personal information, including your name, company, email and phone. We ask your consent to process your personal information when you fill in the form with your data.

We do not offer services intended for children

We provide services intended for companies (B2B). We do not offer services intended for children and do not process their personal information.

We do not collect your sensitive information

Sensitive information is personal data which includes, for instance, political affiliation, racial or ethnic information, sexual preferences, health data, biometric information, precise geolocations, religious or philosophical beliefs, union membership, identification numbers and other sensitive data.

We do not collect and use your sensitive data and therefore do not offer to limit the use of your sensitive personal information.

External links

The Website may, from time to time, contain links to external sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. We are not responsible for the privacy policies or the content of such websites.

Advertising and analytics services provided by others

We allow the following companies to serve advertisements on our behalf across the Internet and in applications: Google Analytics & Google Tag Manager, Facebook, LinkedIn, using email addresses and cookies that are collected. These entities use technologies including cookies, web beacons, device identifiers and other tools to collect information about your use of the Services and other websites and applications, including your IP address, web browser, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by Mindbox and Mindbox service providers to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests in our Services and other websites and better understand your online activity. For more information about cookies, please see below. For further information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please see Mindbox’s Cookie Policy here.

Information collected on behalf of customers in providing our platform

In the case of personal information we handle or receive on behalf of a customer in connection with their access to, and use of, our Platform (“Customer PI”), we have no direct relationship with the customer’s employees or other individuals with whom that customer may interact with respect to the Platform. If you are such an employee or individual and are seeking access to, or would like to correct, amend or delete, Customer PI, you should direct your query to the applicable customer. We will respond within a reasonable timeframe to a customer’s request to remove Customer PI.

We will not use Customer PI except for the purpose of providing and supporting the Services for the applicable customer. Customer PI will be retained for as long as needed for that purpose and as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.


Where permitted in our legitimate interest or with your prior consent where required by law, we will use your personal information for marketing and to provide you with promotional updates and communications by email about our products/services. You can object to further marketing at any time by selecting the “unsubscribe” link at the end of all our marketing and promotional electronic communications to you, or by contacting us using the contact details set out in the “Your Choices” and “Your Rights” sections of this Privacy Policy.


We take reasonable steps, including physical, technical and organizational measures, to protect your personal information from unauthorized access and against unlawful processing, accidental loss, destruction and damage. Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us.

Your personal information will be retained by Mindbox for the duration of your account and may be retained for a period after this time as necessary and relevant to our legitimate interests, our terms of agreement with you and in accordance with applicable legal obligations. This may include retention necessary to meet our tax reporting requirements as well as time required to enforce the relevant terms of agreement or to identify, issue or resolve legal proceedings.

We may retain a record of your stated objection to the processing of your data, including in respect of an objection to receiving marketing communications, for the sole legitimate purpose of ensuring that we can continue to respect your wishes and not contact you further, during the term of your objection.

Transfer of information to the U.S. and other countries

Mindbox is based in the United States. By accessing or using the Services or otherwise providing information to us, you understand that your information will be subject to processing, transfer and storage in and to the U.S. and other countries where you may not have the same rights and protections as you do under local law.

Your choices

Account Information

Our customers may access, update or change personal information they have provided by logging into the Services or emailing us at .

Subject to the terms of their agreements with us, Customers may deactivate their accounts by emailing us at , but note that we may retain certain personal information as necessary to comply with our legal obligations or for legitimate business purposes, such as to resolve disputes or enforce our agreements. We may also retain cached or archived copies of personal information for a certain period of time.

If you are an individual with whom one of our customers interacts with respect to the Services (e.g., an employee of a customer), as noted above, you should direct any requests regarding access, modification or deletion of personal information to the applicable customer.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. For more information, please see Mindbox’s Cookie Policy here.

Promotional Communications

You may opt out of receiving promotional emails from Mindbox by following the instructions in those emails or by emailing . If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Your rights under CCPA and VCDPA

Under the CCPA, you have the right to know what personal information about you Mindbox collected, used or shared; to delete your personal information; to correct inaccurate personal information; to limit use and disclosure of sensitive personal information (if applicable); to opt out of the sale of your personal information (if applicable); to non-discriminatory treatment for exercising any rights; to contact the competent local supervisory authority, to initiate a private cause of action for data breaches.

Under the VCPDA, you have the following rights: to know, access, confirm, delete, correct personal information; to obtain a copy of personal information in a portable and readily usable format; to opt out of the processing of personal information for targeted advertising, sale, profiling; to not be discriminated against for exercising any of the foregoing rights.

Contact us

If you have questions or concerns about this Privacy Policy or you have a request in relation to your personal information, please contact us at: Mindbox USA LLC,