How Selkirk Sport achieved 55% email revenue growth and 149% SMS growth by switching from Bloomreach to Maestra. Read the full case study.
Selkirk Sport Achieves 55% Email Revenue Growth and 149% SMS Revenue Growth YoY
Selkirk Sport is a family-owned U.S. company designing and manufacturing high-performance pickleball paddles, gear, and apparel
Company size.
500K contacts
Challenges
Poor integration and no real support led to broken segmentation, unreliable transactional emails, limited flows, and incorrect product data. Delivery issues were actively hurting sales
Solutions
Implemented Maestra and enabled:• Flexible segmentation across buyers and partners• Unified transactional emails with accurate order data• Advanced flows like personalized cart recovery and Back in Stock• Clean product data powering recommendations• Reliable email and SMS delivery• On-brand lead capture pop-ups• Clear, trustworthy reporting
Integrated with:
Results
+55% email-attributed revenue+149% SMS-attributed revenue2025 on Maestra vs. 2024 on Bloomreach
Switched to Maestra from:
Bloomreach + Mailchimp (B2B) + Shopify (transactional emails)
Noteworthy features
Shopify, Palantir
Results
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+55%email-attributed revenue
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+149%SMS-attributed revenue
2025 on Maestra vs. 2024 on Bloomreach. Data from Shopify
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+9.4%list growth
Sep 2025 — Feb 2026. Data from Maestra
Testimonial
With Bloomreach, we spent six months fixing onboarding errors that should have been caught from the start. The interface was buggy — work got lost, duplicates appeared, and reporting was so inconsistent we couldn’t trust any of it. Support was useless unless you paid extra.
Maestra is a day-and-night difference. It’s a simpler solution that does more.
Onboarding was seamless — we were fully warmed up just in time for a major paddle launch, exactly as promised.
We finally have a clear view of the customer journey thanks to reporting we can trust. We’re launching flows we couldn’t build before and running advanced segmentation across all our audiences. We were finally able to stop fighting the tool and focus on neglected areas of the program. Our email output increased by 55%.
The team knows the platform, knows best practices, and genuinely wants us to succeed. And that level of partnership is included, not an upsell.
Maestra is phenomenal. There is so much more flexibility and support. We’re actually able to implement more ambitious flows, customer segmentation, and dynamic emails.
We feel confident that if we have an idea or problem, the Maestra team will help make it happen. Even with features that didn’t exist yet, the team was on top of getting them requested and built out to support our goals.
Selkirk Marketing Transformation
Before Maestra
With Maestra
❌ Six months of onboarding rework — errors compounded across the system
✅ Hands-on integration done right the first time, unlocking advanced capabilities
❌ No knowledgeable support without extra fees
✅ Hands-on support and a dedicated CSM who helps build, not just troubleshoot
❌ Couldn’t segment buyers from partners or distinguish partner types (influencers, tournament organizers, etc.)
✅ Flexible segmentation for all audience types in one platform
❌ Inaccurate order data forced transactional emails to stay on Shopify (two systems to maintain, inconsistent design, no frequency control)
✅ Line-item tracking with accurate order status, even in multi-shipment or partial cancellation scenarios — all emails unified in one platform
❌ Broken product data: wrong names in emails, irrelevant recommendations
✅ Clean product data powering real-time recommendations and advanced flows like Back in Stock
❌ Couldn’t set up abandonment flows
✅ Context-aware abandoned cart flows segmented by cart size and product type
❌ Delivery failures with no diagnostics or fix from the vendor
✅ Reliable email and SMS delivery with full reporting
❌ Pop-ups required custom JavaScript
✅ Out-of-the-box pop-ups fueling list growth
❌ Inaccurate, contradictory reporting across dashboards — no real visibility
✅ Clean, brand-specific dashboards for revenue, engagement, and list growth
✓ Integration Done Right
Before Maestra. Bloomreach’s recommended integration partner set things up poorly from the start. The Selkirk team spent an entire year trying to get the basics working — and never got to the ambitious projects they’d planned. The Shopify integration was fragile, support couldn’t help without extra fees, and every issue was blamed on the client.
We spent so much extra time trying to learn the platform and get even the most basic flows working. We were never able to accomplish any of the exciting things we planned — it ended up being a horizontal move from our previous platform. We gained nothing during our time with Bloomreach.
With Maestra. Maestra’s Customer Success team partnered closely with Selkirk from day one. The integration connected seamlessly with both Shopify and Palantir — Selkirk’s internal data platform that powers their loyalty program and partner network. Clean data flows created a stable foundation, finally making advanced automation possible.
Maestra is the complete opposite of Bloomreach. We can push events and data directly from Palantir — no workarounds, no extra tools. We finally focus on doing cool things instead of trying to get the basics to work.
✓ Segmentation Across Audiences
Selkirk sells directly to consumers but also works with influencers, tournament organizers, retailers, and other partner types. Each group needs different messaging — but the previous platform couldn’t cleanly separate buyers from partners, let alone distinguish between partner categories.
Maestra brought all audience types into one platform with flexible segmentation rules. Now D2C and B2B communications run side by side without overlap, and each partner category receives messaging built specifically for their role.
Bloomreach’s filtering was so complex and cluttered. You’d have four profiles for the same person, and we were sending multiple texts to the same people.
With Maestra, everything related to one action is grouped together in a way that makes sense. And having integrated loyalty data has been really helpful for segmentation.
With Maestra, everything related to one action is grouped together in a way that makes sense. And having integrated loyalty data has been really helpful for segmentation.
Welcome email for Selkirk VIP program members
B2B email showcasing partner stories to the dealer network
✓ Accurate Transactional Emails
Bloomreach’s integration couldn’t capture full order complexity. If different products shipped via different couriers — or if one item was delivered while another was canceled — the system couldn’t reflect those details. To avoid errors, Selkirk kept transactional emails on Shopify, maintaining two systems with inconsistent design and no frequency control.
Maestra pulls complete, real-time order and delivery data, handling even complex multi-shipment scenarios seamlessly. All emails now run through one platform with accurate status for every line item.
Order with multiple items at different statuses: delivered, canceled, and paid — all tracked in Maestra to power accurate transactional emails
✓ Product Data That Powers Communications
Bloomreach transferred product data poorly, creating ripple effects across the entire marketing program. Product names displayed incorrectly in emails. Recommendations pulled irrelevant items. Availability data was unreliable, making flows like Back in Stock impossible.
Customers would get Back in Stock notifications because of inventory at retail stores, then get to the website and find the item still out of stock. We had to turn off the feature completely — they couldn’t provide any solution.
With Maestra, the product feed works correctly, and we finally have Back in Stock and other advanced flows running the way they should.
Maestra fixed the product feed at the source. Accurate names, real-time inventory, and proper availability logic now power recommendations and advanced product-driven flows.
Post-Purchase email with cross-sale recommendations
Back in Stock email — a flow that was impossible before due to broken product data
✓ Smarter Cart Recovery
Selkirk couldn’t launch abandonment flows in Bloomreach — they simply didn’t function reliably.
Maestra enabled context-aware cart recovery. For Black Friday, Selkirk team tailored its Abandoned Cart emails to cart size and product type. High-value paddle buyers saw tiered rewards unlocking at higher spend thresholds, while accessory shoppers received urgency-driven messaging focused on limited stock and fast sellouts.
Paddle buyers see tiered bonuses: spend more, unlock free shipping, a hat, and pickleballs
Accessory shoppers receive urgency-driven messaging about stock availability
✓ Deliverability Monitoring That Prevents Issues
With Bloomreach, bounce rates were rising — and no one could explain why. The team had no visibility into root causes, no diagnostics, and no way to send confidently.
Maestra introduced monitoring and safeguards that eliminated those blind spots. Bounce issues are now easy to detect and address early. Selkirk can send graphic-heavy emails without second-guessing inbox placement.
With Bloomreach, we couldn’t tell why things were bouncing. There was nobody tracking it, nobody doing mitigation. Our bounce rates were above 1% and we had no idea.
With Maestra, problems are easy to track and notice quickly. We’ve moved towards graphic-heavy emails, which can have inbox placement issues — but with the safeguards and monitors in place, we send bold creative confidently without risking our reputation.
Maestra’s Email Health report, Feb 2026
✓ Lead Capture That Works Out-of-the-Box
Bloomreach pop-ups depended on custom JavaScript. Launching even a simple form required developer involvement, and often delayed campaigns.
Maestra’s pop-ups work instantly — no custom code, no waiting on developers. Selkirk rolled out lead capture forms across their sites quickly, accelerating list growth.
On-brand lead capture pop-up launched without dev support
Maestra’s Subscribers report, Sep 2025 — Feb 2026
✓ Reporting You Can Actually Trust
Bloomreach reporting was inconsistent and contradictory. The team lacked reliable visibility into revenue, engagement, or list growth — essentially flying blind.
Maestra provides clean, brand-specific dashboards with consistent attribution logic. Selkirk now tracks performance across Selkirk Sport, Selkirk TV, and partner programs — all in one place.
Bloomreach reporting was a mess. Numbers didn’t align across dashboards, and we couldn’t trust any of it. With Maestra, we finally have clean reporting. For the first time, we can track performance across all our brands and programs — and actually believe what we’re seeing.