Loyalty Reminders Help Jewellerybox Double the Share of Buyers Who Redeem Points

Challenges

The loyalty program was meant to bring customers back. But shoppers rarely saw it: points lived only on the account page.

Solutions

Moved to Maestra, which made the reward visible in every channel:• The site reminds about it with a corner tab, product page messages, and an exit-intent popup• Key email flows carry the points balance

Integrated with:

Shopify

Results

1.7% → 3.3% of all buyers redeem points3.1% → 5.4% of monthly revenue comes from redeemers

Switched to Maestra from:

Yotpo

October 1, 2026

Loyalty Program Results

1.7% → 3.3%
of all buyers redeem loyalty points
3.1% → 5.4%
of monthly revenue comes from redeemers

Excerpt from the Maestra Loyalty report: the share of buyers who redeem points and the revenue they bring, both climbing through 2026

Testimonial

Nathan Amery

Head of Digital Marketing at Jewellerybox

Profile

Moving from Yotpo to Maestra kept everything under one roof: loyalty, personalisation, email, SMS. Among the many benefits, it lets us make loyalty visible at every stage, because customers need reminders all the way through. Now it’s very hard to miss them!

Then there’s the white-glove side of Maestra. We didn’t have to lift a finger to get the entire loyalty program set up, and for customers the move was seamless. Since then, Maestra have built exit intent and other on-site widgets, things I never had the time to set up myself. Now if I want to test something, I just send a message, and they set it up and send it to me to approve.

How Jewellerybox Made Its Loyalty Program Impossible to Miss

Loyalty, Promotions, Promo Codes & Referrals →

Jewellerybox runs a tiered loyalty program with simple rules: every purchase earns points, and points turn into £5 or £10 off the next order.

The team keeps it that way on purpose: points mean nothing unless it’s clear what they buy, and no one wants to spend time figuring out a loyalty scheme.

Jewellerybox rewards page: ways to earn points, from purchases and reviews to birthdays, and two rewards to redeem, £5 off for 100 points and £10 off for 200 points

Jewellerybox loyalty program rules: two rewards to redeem, £5 off and £10 off, so customers always know what they’re saving toward

When the program moved to Maestra, the team set a goal: get more customers actually using it. That meant making the reward visible at every step, on the site and in every key email.

Together with Maestra’s Forward Deployed Marketer, the team put the reward in front of every visitor who has points to spend:

The Corner Tab

The reward is always on screen: a small tab sits in the corner of every page, and one click expands it into a full popup. What it shows is segmented by balance, so customers see 'Use my £5' or 'Use my £10' depending on the points they’ve collected.

The corner tab on the Jewellerybox site – a standing reminder that the customer has money to spend

The Product Page Message

A short notification on product pages shows the available reward right where the purchase decision happens, alongside the product reviews.

Jewellerybox product page for sterling silver hoop earrings with a message under the reviews: you have £10 in rewards, redeem at checkout

On PDP, the reward message sits next to the reviews, so it catches the customer mid-decision

Customers about to leave with an unspent balance get one more reminder: you have £10 waiting. It shows only to point holders, so it reads as a personal nudge rather than a generic discount.

Exit-intent popup reminding the visitor about unspent pounds. Only point holders see it, so it reads as a personal reminder rather than a discount

Key Emails

Jewellerybox runs 70 flows on Maestra, and loyalty is woven into the ones that matter most. Key flows such as Abandoned Cart and Browse Abandonment carry a points banner: a strip showing the customer’s available balance.

A points-balance strip in the cart email reminds the customer they already have a discount waiting, shown only when there are points to spend

The Bottom Line

Jewellerybox made its loyalty program part of the shopping journey: reward reminders across the site, points balances in key emails. The share of buyers who redeem points is growing, and so is their share of revenue.