I Love Linen Drives a 31% Sales Spike with a Double Points Cashback Promo

Challenges

Looked for a new promo lever to lift sales without denting margin.

Solutions

Tested a one-day double-cashback promo, sent to members over email and SMS.

Integrated with:

Shopify

Results

Strongest sales day of the month+31% sales+19% ordersDouble Points Day vs. the sale-period baseline

Switched to Maestra from:

Yotpo

August 5, 2026

Results

+31%
sales
+19%
orders

Total sales by day

Bar chart of I Love Linen daily sales in July 2026, with the Double Points Day as the tallest bar of the month

Shopify data, July 2026

Testimonial

Tyla Johnson

Digital Marketing Manager, I Love Linen

We wanted the birthday promo to build up loyalty points, so customers have vouchers to come back and repeat purchase. It was super simple to go live once Phil had the promo set up. The only thing I got help with was making sure the switchover went smoothly.

Great result for the effort it took, and the payoff keeps coming in. We’re planning to run another Double Points Day in September, during our next promo.

I Love Linen is always adding to its promo arsenal to keep the rewards program fresh. This time their Maestra Forward Deployed Marketer suggested a Double Points Day – doubling the cashback members earn, for exactly one day.

Philipp Volnov

Head of Customer Success at Maestra

A Double Points Day is almost all upside:

• It creates urgency. A hard “today only” deadline nudges the people who’ve been putting off a purchase to buy now.

• It doesn’t touch margin in the moment. Loyalty points aren’t money off today, and a good share of them are never redeemed.

• And even redemption is a win. When points are about to expire, you remind the customer, and it’s one more reason to come back and shop.

That’s why it’s worth testing for any brand that runs a rewards program.

The team ran it during Spend & Save, one of the brand’s recurring sales, so a discount was already in play. That kept the cost even lower, because the doubled cashback applies to the already-discounted amount, not the full price.

Loyalty, Promotions, and Promo Codes with Maestra →

To carry the promo, the team ran an email campaign, split by segment. Members were sent straight to shopping, while non-members were invited to join the program and start earning.

The email to members: a prompt to log in and shop today, when every purchase earns double points

I Love Linen email inviting non-members to create a free account and join the rewards program during the double points day

The email to non-members: an invitation to join the rewards program and start earning while points are doubled

SMS was part of the plan too: it’s the fastest way to land a time-sensitive, “today only” message.

SMS: the “double points, today only” text that pushed urgency

And none of it took much effort. Their Maestra marketer set up the Double Points Day in a couple of minutes, and the emails came together almost as fast, built from templates and pre-built segments. For how little went into it, the result was strong: the best sales day of the month, up 31% over the baseline.