Atlanta Cutlery and Museum Replicas Consolidate Two Brands into One Platform — AutomationsARPUGrows3xand10x
Atlanta Cutlery and Museum Replicas are sister brands specializing in historical weapons, functional replicas, and collectibles for enthusiasts worldwide.
Managing three separate tools across two brands left the team without a unified customer view. The loyalty program operated in isolation from email, and many types of flows simply weren't possible
Solutions
Consolidated the entire stack into Maestra with a Dedicated CSM who:• Completed full integration in two weeks• Added preference-collecting popups• Rebuilt flows with smarter logic and launched automations that weren’t possible before• Connected loyalty to email
Integrated with:
2 BigCommerce stores
Results
3x automations ARPU growth for Atlanta Cutlery10x automations ARPU growth for Museum Replicas−33% marketing stack costs
Switched to Maestra from:
MailChimp, Attentive, and Yotpo
March 18, 2026
Results
3x
automations ARPU growth for Atlanta Cutlery
10x
automations ARPU growth for Museum Replicas
−33%
marketing stack costs
Oct 2024 — Jan 2025 on old stack vs. Oct 2025 — Jan 2026 on Maestra. Data from Google Analytics
Our energy goes into product design and manufacturing — sourcing the right materials, working with our craftsmen, and making sure every piece is historically accurate. That’s where it has to go. But we still wanted our customers to feel valued through personalized communications, seamless product discovery, and a real loyalty program. Three separate platforms later, we still couldn’t achieve that.
After switching to Maestra we were live in two weeks — flows rebuilt with smarter logic, loyalty woven into every email, customers tracked across both brands.
But the biggest surprise was the service. Our CSM Alexandra built our emails to brand spec and set up flows we hadn’t even thought to ask for. My team still messages her — ‘could you make this flow?’ — and it’s just… handled. That support is invaluable, very unique — I don’t think any other service offers that.
What happened next said it all. In Q1 we had significant internal changes and ran fewer campaigns than planned. But the automations just kept driving engagement and revenue on their own.
With Maestra, we can focus on the product and the customer. And we know the marketing is working.
Marketing Transformation
Before Maestra
With Maestra
❌ Disconnected customer data across 3 platforms
✅ Unified customer profiles across both brands
❌ Generic lead capture
✅ Popups that collect interests, turning visitors into segmented leads
❌ Loyalty program siloed from email and SMS
✅ Loyalty data integrated into campaigns and automations
❌ Advanced flows were impossible without behavior tracking
✅ Price drop alerts, browse and collection abandonment running automatically
❌ One promo code for everyone with no way to track actual revenue drivers
✅ Unique, time-limited promo codes per customer with clear attribution
Marketing Stack Transformation
Before Maestra: Both brands ran on a patchwork of three separate tools: MailChimp for email, Attentive for SMS, and Yotpo for loyalty. Over time, that fragmented stack became the real obstacle — creating data silos, consuming the team’s time, and limiting what marketing could actually do.
MailChimp wasn’t pulling order data from BigCommerce. The loyalty program ran in complete isolation from email. And by the time MailChimp launched its own SMS feature, we had already spent two years building our list in Attentive. Every gap required a workaround — and even then it was hard to tell what was actually working. Just a narrow view.
With Maestra: A unified personalization platform replaced all three tools. In just two weeks, the CSM completed the integration, migrated and rebuilt every flow, and connected both brands under a single customer view — with loyalty, email, SMS, and website personalization all working together from day one.
The overall marketing stack cost dropped by 33%.
Lead Capture That Segments From Day One
Previously, lead capture relied on a simple MailChimp form in the footer, with an Attentive popup introduced later as an additional tool.
With Maestra, popups collect email, phone, and customer interests from the first visit. Every new subscriber is already segmented before the first email is even sent.
Atlanta Cutlery’s popup collects customer interests to personalize future campaigns
Automations That Run While the Team Focuses on Products
Maestra’s CSM didn’t simply migrate Atlanta Cutlery’s flows — she rebuilt them. With richer behavioral data now feeding into the platform, the team could introduce smarter logic, product recommendations, and automations that didn’t exist in their previous setup. A few examples:
Abandoned Cart Recovery With Cart-Value Logic
Previously, abandoned cart recovery ran through a separate tool with no connection to email or loyalty data.
Now it runs natively in Maestra with tiered incentives that adjust automatically based on cart value, plus follow-up reminder sequences for customers who didn't convert the first time.
Abandoned cart emails with incentives tailored to cart value
Price Drop Alerts
When a product which customers browsed or added to cart drops in price, they’re automatically notified via email — a capability that wasn’t possible with MailChimp.
Price Drop Alert
The real test came during Q1. Atlanta Cutlery experienced significant internal changes, and the marketing team couldn't execute as many campaigns as planned. But the automations Maestra had implemented continued working.
During Q1 we had fewer email campaigns, but flows alone maintained steady engagement and revenue. Because the data was clean and the automations were well built, the system just kept running on its own. I don't think any other service sets you up like that.
Loyalty Built Into Communications
Historical reproductions are passion-driven purchases. Repeat customers form a large part of the business, and their feedback shapes future product development. The team wanted to reward loyalty while moving away from blanket sales.
We want to make more personalized rewards and target customers individually. The loyalty program allows that without additional manual work. And because everything runs on one platform, we’re able to incorporate loyalty insights into any automation we build.
With Yotpo, the loyalty program ran in isolation — its own automations, branding, and no connection to email marketing. With Maestra, both brands now operate mirrored loyalty programs that share logic and design, are easy to manage together, and connect directly to email and SMS.
Loyalty program emails: points expiry reminder and level upgrade encouragement
