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Jennifer Fenton

Jennifer Fenton

Sr. Director of Marketing at JOLYN

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Background

Senior Director of Marketing at JOLYN, a performance swimwear brand. Certified Advanced Attribution Professional (CAAP) with expertise in marketing mix modeling, customer LTV analytics, and lifecycle marketing. Previously held marketing roles at True&Co, 1-800-Dentist, and Jurlique. Speaker at Columbus eCommerce Summit.

Featured on Maestra

JOLYN Drives 7% of Sales with Assistance from Product Recommendations
JOLYN Achieves +26% in Campaign-Driven Revenue After Switching from Klaviyo to Maestra
JOLYN Achieved 9x Winback Flow Conversion Growth with AI-Powered Automation
JOLYN Increases Email Capture by 21% with AI-Optimized Popups
JOLYN Achieves 22% Repeat Domestic Revenue Growth Through Marketing Transformation