December 1, 2024

ActiveCampaign vs Klaviyo vs Maestra: An In-Depth 2025 Comparison

Updated for 2025, this comprehensive comparison helps you choose between ActiveCampaign, Klaviyo, and Maestra—the leading marketing platforms shaping the future.
2025’s playbook is clear: innovate or fall behind. With global ad spend set to hit $1.15 trillion, up 7.2% from last year, the fight for consumer attention has never been fiercer. But here’s the thing—throwing more money at the problem won’t fix it. The real challenge isn’t how much you spend, it’s what you spend it on.
Choosing the right marketing platform—be it ActiveCampaign, Klaviyo, or Maestra—is crucial for maximizing your ROI and staying ahead of the competition.
ActiveCampaign is great if you’re starting small. It’s reliable, affordable, and gets the job done—like the dependable diner down the block.
Klaviyo, on the other hand, caters to scaling e-commerce brands with the ability to create more complicated flows and sophisticated segmentation.
Maestra brings 17 years of experience powering marketing for global leaders like L’Oréal, Crocs, and Burger King. It goes beyond ActiveCampaign and Klaviyo with an advanced real-time CDP for seamless personalization across email, SMS, website, app, offline, and paid media, plus loyalty programs, promotions, product recommendations, and merchandising.
Every Maestra package includes a dedicated customer success manager to handle migrations, integrations, flow setups, and segmentation. For brands aiming to master lifecycle marketing, Maestra unifies it all—eliminating the need for juggling multiple tools and daily tech headaches.
So, which one deserves your dollars? In this review, we’ll break down the strengths of ActiveCampaign, Klaviyo, and Maestra to help you figure out which platform can handle your marketing ambitions—and which ones might leave you stuck in 2025.

Comparison Summary: ActiveCampaign vs Klaviyo vs Maestra

ActiveCampaign
Klaviyo
Maestra
CDP and Segmentation Capabilities
⭐⭐⭐
Basic database with list-based segmentation, but it’s limited in real-time updates and depth
⭐⭐⭐⭐
Good for basic e-commerce segmentation but limited in product and customer segmentation. Lacks real-time updates as well as nested and excluded segments
🏆
⭐⭐⭐⭐⭐
Real-time CDP with AI-powered advanced customer and product segmentation. Features a commerce-specific data model that combines enterprise-level capabilities with unmatched time-to-market
Omnichannel Flow Builder
⭐⭐⭐
Handles basic email and SMS functions and integrates with social media
⭐⭐⭐⭐
Supports email, SMS, mobile push notifications, social media, and lead forms
🏆
⭐⭐⭐⭐⭐
Enables seamless, hyper-personalized omnichannel flows that connect email, SMS, websites, apps, offline stores, and paid media. Its built-in CDP ensures all channels work together based on real-time customer behavior, delivering consistent messaging across every touchpoint
Webite Personalization
⭐⭐
Offers static lead forms without dynamic updates for browsing behavior
⭐⭐
Lead forms are available but lack personalized offers, location-based content, or evolving incentives
🏆
⭐⭐⭐⭐⭐
Provides real-time website personalization, including pop-ups, quizzes, surveys, games, recommendations, stories, and banners. Adapts to every click and scroll, personalizing content based on interactions across channels—such as email and SMS clicks, purchase history, device usage, location, and promotion status
Loyalty and Personalized Promotions
⭐
Relies on third-party integrations for loyalty programs and lacks real-time capabilities for incentive updates
⭐
Relies on third-party integrations for loyalty programs and lacks real-time capabilities for incentive updates
🏆
⭐⭐⭐⭐⭐
Points, VIP tiers, referrals, and promotion offers based on time, location, orders, customer segments, website actions, or other unique criteria. Combine or sequence promotions and sync them across all communication channels. Reactive offers based on real-time customer behavior: more points to boost order value. Gradually increasing offers for nonconverting customers. Limited-time offers for a sense of urgency. Real-time mobile apps and POS support
Website and Email Product Recommendations
⭐⭐
Only supports email. Allows you to use a Product Catalog feature to dynamically drag and drop products into emails
⭐⭐
Offers email-only recommendations with basic options like best-sellers, newest products, items viewed, or “may also like”
🏆
⭐⭐⭐⭐⭐
AI-powered website and email product recommendations that predict purchases based on customer behavior and update suggestions in real time. Supports cross-sell, down-sell, and upsell strategies with personalized suggestions based on product attributes (size, color, and more). Includes 14 prebuilt AI algorithms for automation, with the flexibility to set rules manually for fine-tuning the experience
Educational Resources
🏆
⭐⭐⭐⭐⭐
Blog, Training and events, FAQ, Community, Forum, Ideas portal, Help docs
🏆
⭐⭐⭐⭐⭐
Help center, Academy, Community, Blog, Guides and reports
⭐⭐⭐
Blog, Help docs, Events
Email Composer
⭐⭐⭐
Basic drag-and-drop editor. While the interface may not be the most modern, it caters to both beginners and advanced users with its wide range of functionality
⭐⭐⭐⭐
Advanced editor with enhanced features like sections, columns, and Universal Content for reusable blocks. It offers background images for sections, undo/redo functionality, and a faster preview experience
🏆
⭐⭐⭐⭐⭐
Proprietary drag-and-drop email composer with clean, optimized code to prevent Gmail clipping and spam folder issues. Offers advanced personalization using data from its built-in CDP and insights to optimize deliverability and engagement. Features dynamic blocks that auto-populate email content tailored to each audience segment. Provides customizable fonts, sizes, and language based on different segments. Email sending capacity: 500,000 emails/hour
Reviews and User-Generated Content
⭐⭐
Doesn’t handle UGC collection but incentivizes it through email/SMS
🏆
⭐⭐⭐⭐
Comprehensive UGC tools for review collection, management, and amplification across campaigns
⭐⭐⭐
Doesn’t handle UGC collection but incentivizes it through all channels. Offers bonus points for customer reviews. Integrates with UGC management tools
Multi-Brand Management
⭐⭐⭐
Offers basic multi-account support, but each account operates in isolation. There’s no unified customer database or asset sharing between brands, making cross-promotion and scaling cumbersome
⭐⭐⭐⭐
The portfolio feature supports linked accounts, centralized reporting, and shared assets. However, it requires separate accounts for each brand, which can quickly double costs as businesses grow
🏆
⭐⭐⭐⭐⭐
Supports unlimited brands under a single account with no additional cost. Features include a unified customer database for seamless cross-promotion, quick campaign duplication, and granular permissions for efficient team and data management
Customer Support
⭐⭐
Support is slow for lower-tier users, with limited hands-on guidance for migration or setup
⭐⭐⭐
Decent support for enterprise users but limited availability and assistance for smaller businesses
🏆
⭐⭐⭐⭐⭐
Provides end-to-end white-glove support, including help with roadmap creation, migration, implementation, and testing. Offers strategy suggestions, weekly meetings, and in-app assistance. Chat support response time is under 5 minutes
Pricing
🏆
⭐⭐⭐⭐
Affordable starting at $29/month, but additional costs apply for essential upgrades and add-ons
🏆
⭐⭐⭐⭐
Starts at $20/month for 500 contacts, but costs quickly escalate as contact lists and features expand
🏆
⭐⭐⭐⭐
Transparent pricing begins at $1,990/month for up to 80,000 profiles, with all features and white-glove support included
Link
Check out ActiveCampaign
Check out Klaviyo
Book a demo with Maestra

Platform Rundown: Who Are The Big Players?

What is ActiveCampaign?

“Make every email count with intelligent automation that drives results” ✉️🚀
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ActiveCampaign has been around since 2003, starting as a consulting firm before evolving into a full-fledged marketing automation platform. It has all the makings of a comprehensive tool: email marketing, a CRM, sales automation, and more integrations than you can shake a stick at. This platform can be a solid foundation for anyone interested in marketing automation.
ActiveCampaign packs a lot of power, but it’s not always easy to harness. The interface shows its age, and setting up flows or analyzing reports can take longer than expected. With recent price increases, it’s worth noting that top-tier support is reserved for higher-paying customers. It’s a capable platform with plenty under the hood, but for businesses needing something quick and intuitive, it might feel like more effort than it’s worth.

What is Klaviyo?

“Building smarter digital relationships through automation” 🤖💬
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Klaviyo built its name as the go-to for e-commerce marketing, largely because, for a while, it was in a league of its own. Since 2012, it’s been the tool for online retailers who wanted to get serious with email and SMS—no real rivals in sight. Its integrations with Shopify and other big players made syncing data and running targeted email campaigns almost too easy. If you wanted reliable, straightforward automation, Klaviyo was it.
But the market has moved on. Klaviyo struggles to meet the demands of modern marketers, with its CDP missing features like real-time updates, nested or excluded segments, and robust product-based personalization. It lacks loyalty program features and limits website personalization to basic lead forms with minimal control—no embedded blocks, no product recommendations, no quizzes. Even its email editor, relying on third-party tools, falls short, offering oversized emails that hurt deliverability. Klaviyo remains capable of simple campaigns and flows, but for brands looking to deliver sharp, omnichannel experiences, it no longer leads the pack.

What is Maestra?

“The most unified platform for e-commerce marketing” 📊💡
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Having worked with hundreds of e-commerce brands worldwide — f​​rom niche local brands to international giants like L’Oréal and Crocs — and having developed the platform for 17 years, Maestra has made enterprise-level lifecycle marketing accessible to midmarket brands.
Now, Maestra is the most unified platform for e-commerce marketing, offering:
  • Real-time CDP with AI-Powered segmentation
  • Email and SMS marketing
  • Real-time site personalization with in-session segmentation
  • Product recommendations and merchandising
  • Loyalty program and promotions
  • Paid media optimization
  • Mobile push notifications and personalization
Maestra empowers omnichannel marketers, along with brands managing multiple fronts, to market smarter, not just more efficiently. Advanced personalization, drag-and-drop functionality, and action-driven promotions and rewards allow Maestra to cut through the noise and provide customers with clear reasons to engage.
Uunlike competitors, Maestra provides full white-glove support through a dedicated customer success manager. The specialist effectively becomes a part of your team, helping you plan and execute marketing efforts with Maestra.
This and more, makes Maestra an ideal all-in-one solution for midmarket e-commerce brands with a marketing team and existing store traffic that want to personalize marketing across all channels, tailor promotions to customers, and scale their channels from a single platform.

CDP and Segmentation Capabilities: ActiveCampaign vs Klaviyo vs Maestra

A Customer Data Platform (CDP) is the control room for your marketing efforts, taking data from every corner of your business and turning it into a clear picture of your customers. It doesn’t just store data—it triggers follow-up communications or tailors your website in real time. The better your CDP, the smarter your marketing—and the more sales you close.
ActiveCampaign
Klaviyo
Maestra
⭐⭐⭐
⭐⭐⭐⭐
⭐⭐⭐⭐⭐

Use Case: Turning Browsers into Buyers

Good marketing knows how to read the moment. If a cart’s value drops below your average order or someone’s eyeing discounted products without pulling the trigger, the follow-up should pivot. Maybe it’s a low-stock alert that stirs urgency or a loyalty points reminder that sweetens the deal. For an abandoned cart, skip the knee-jerk discount and use smarter moves that get the customer back without slashing your margins.

ActiveCampaign: Dependable, But a Step Behind

ActiveCampaign knows how to keep things simple. It can send a polite email or SMS nudging your customer to finish their purchase. It’s reliable, straightforward, and works fine if you’re sticking to the basics.
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ActiveCampaign’s segments
But if you’re aiming higher—like firing off a “low-stock in your size” alert, tailoring offers based on real-time in-session behavior, or creating layered promotions—ActiveCampaign stumbles. It lacks product-based events and a built-in promotion engine, leaving you scrambling for workarounds. Segments update at their own pace, and by the time your automation catches up, your customer may already be shopping elsewhere.

Klaviyo: E-Commerce Favorite with Gaps to Fill

Klaviyo shines when it comes to integrations, especially with Shopify. It’s a solid choice for email-first strategies, offering cart reminders, discount codes, and predictive analytics to anticipate customer behavior. However, when it comes to more dynamic, personalized features, Klaviyo leaves a lot to be desired.
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Klaviyo’s segment builder
Here’s where it falls short: It can’t trigger pop-up reminders, and there’s no way to automatically include an unused welcome promo code in your next bulk email campaign. If you want to offer low-stock alerts for specific colors or sizes, forget it. Want to offer bonus points instead of a discount, or create time-sensitive offers like 2x cashback for 12 hours? That’s not possible. Even advanced strategies like escalating offers or down-selling and up-selling recommendations? Not happening in Klaviyo. You can’t even integrate social proof tactics easily. While Klaviyo is great for simple, email-driven flows, anything more complex or agile often requires external tools or workarounds, making it less flexible for businesses that want to go beyond the basics.

Maestra: Seamless, Real-Time Precision

Everything you need comes standard with Maestra. Built around a real-time CDP, it doesn’t just meet expectations—it raises redefining e-commerce personalization. From personalized product recommendations and wishlists to real-time alerts for low stock or price drops on specific sizes and colors, Maestra keeps every interaction sharp and on point.
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Maestra’s CDP segmentation
Maestra’s CDP collects, deduplicates, and unifies customer profiles from various systems.
It pulls data from multiple touchpoints — including your website, mobile app, email, SMS, e-commerce and offline stores, push notifications, in-app interactions, call center, and paid campaigns. This data helps create detailed customer segments based on purchase history, preferences, and lifecycle stage. These segments can then power targeted campaigns across email, SMS, push, and paid media, or fuel automated marketing flows. By tracking user interactions across all these channels, Maestra ensures you can engage customers with relevant, personalized messaging at every stage.
Having an integrated CDP like this allows you to create complex customer journeys across multiple channels without worrying about sending conflicting promotions. That’s why Maestra is the best option for creating and managing promotion flows. in yot
Maestra doesn’t just track behavior; it reacts. A customer browsing without buying triggers a tailored follow-up, whether it’s an SMS with a timely offer, an email featuring exactly what caught their eye, or a homepage updated with complementary products the next time they visit. Add a pop-up rewarding bonus loyalty points for spending a little more, and the hesitation to purchase melts away.
Even if Klaviyo decided to copy Maestra’s capabilities, it would take years to rebuild their architecture. Maestra isn’t just ahead of the competition—it’s built for the future of e-commerce.
What truly sets Maestra apart is the simplicity. Real-time updates, smart segmentation, and a dedicated Customer Success Manager ensure everything runs like clockwork. While other platforms leave you wrestling with the details, Maestra clears the path so you can focus on turning hesitation into conversions.

CDP & Segmentation Winner: Maestra

★ Real-time flow branching: Adjust follow-ups based on customer actions like cart below average order value or browsing discounted products.
★ Abandoned cart follow-up: Use “low stock in your size” notifications and loyalty points balance reminders instead of offering discounts.
★ Real-time AOV upsell: Customer’s cart falls below average order value? Instantly trigger an upsell offer to encourage higher spending. Still not biting? The offer ramps up dynamically until they convert.
★ Dynamic email personalization: Tailor email layout based on customer segment upon sending. For example, display a welcome promo code for new customers who haven’t yet used it.
★ Paid media exclusion for recent buyers: Automatically exclude customers from paid media campaigns who have just made a purchase, ensuring ad spend targets new or returning customers instead.
★ Seamless online-offline integration: Combine in-store purchases with online behavior to create unified, real-time customer segments.

Real-World Wins: Maestra’s Advanced Segmentation in Action

Segmentation isn’t just about targeting—it’s about timing, precision, and driving real results. Here’s how one company used Maestra’s advanced segmentation to elevate their marketing strategy:
REKS: Automating Email Campaigns with Hyper-Personalized Segmentation

Omnichannel Flow Builder: ActiveCampaign vs Klaviyo vs Maestra

E-commerce today isn’t about shouting louder; it’s about speaking smarter—connecting every channel to tell a story that compels action. An omnichannel flow builder does exactly that. From email nudges to pop-ups and social media retargeting, it stitches these touchpoints together into one seamless narrative. No loose threads, no missed beats—just results.
ActiveCampaign
Klaviyo
Maestra
⭐⭐⭐
⭐⭐⭐⭐
⭐⭐⭐⭐⭐

Use Case: Recovering Sales on the Brink

Picture this: A customer abandons a $200 cart. An email follows with a 24-hour countdown. No response? An SMS nudges them next. Hours later, they scroll Instagram and see an ad for the same items. A final pop-up on their next visit seals the deal, reminding them of bonus points they’ll earn if they check out now.

ActiveCampaign: The Comfortable Basic

ActiveCampaign covers the essentials. It’ll fire off an email politely reminding your customer about a cart and maybe include a 10% discount. It integrates with social platforms for retargeting ads, but don’t expect it to handle the fine details. Narrow segments like “low stock alerts for specific sizes” or dynamic flows tailored to real-time behavior are out of reach. It’s solid—predictable even—but lacks the precision and agility to truly close the deal.

Klaviyo: All In on E-Commerce, with Limits

Klaviyo gets points for its sharp focus on e-commerce, syncing smoothly with platforms like Shopify and Facebook—just like ActiveCampaign. Its automated email might come paired with an Instagram reminder ad. But don’t expect it to offer much beyond email and ads. Real-time urgency? Forget it. The discount remains static, and that social ad won’t dynamically update if stock levels change. It’s a solid choice if you want the basics, but don’t count on it to handle layered, sophisticated campaigns and flows.

Maestra: Precision Without Overcomplication

With Maestra, you don’t manage your loyalty program, emails, texts, push notifications, and pop-ups as separate campaigns. Instead, you create seamless, omnichannel hyper-personalized flows that span all your channels. These flows are interconnected and responsive to real-time customer behavior, ensuring consistent messaging across every touchpoint. All channels work together to tell a cohesive story. The scale of automations you can build is unmatched — many companies run 30 to 90 automation flows seamlessly, without any performance degradation.
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Maestra’s omnichannel flow builder
When a cart is abandoned, the platform triggers a cascade of actions: a pop-up offering free shipping before the customer exits the site, a follow-up email emphasizing “Only 2 left in stock” within two hours, an SMS with loyalty points status, and a retargeting ad. With Maestra, these flows can also include real-time product alerts, such ay notifying customers when their favorite size is low in stock. These dynamic, product-driven triggers ensure every message feels relevant and timely, driving conversions without relying solely on discounts.
When the customer clicks through, Maestra remembers—it restores their cart, applies the free shipping offer, and adds a countdown banner at checkout for triple loyalty points.

Omnichannel Flow Builder Winner: Maestra

★ A new lead isn’t converting: Gradually increase the welcome offer and rotate through channels: email → SMS → Instagram → Pop-up → Push notification.
★ Engage without discounts: Test all channels and motivators first, like bonus points, low stock alerts, or social proof.
★ Real-time flow branching: Adjust follow-ups based on customer actions like cart below average order value or browsing discounted products.

Real-World Wins: Maestra’s Flow Builder in Action

This brand didn’t just automate—after switching from Klaviyo, they redefined how they engage customers, making every touchpoint count:
Magnum Bikes: Maximizing Engagement with Automated Product Flows

Website Personalization: ActiveCampaign vs Klaviyo vs Maestra

Website personalization isn’t just a feature—it’s the secret sauce for turning your site into a money-making machine. When done right, it makes customers feel like the whole experience was built just for them. Done wrong, it’s a digital shrug that leaves them closing tabs and walking away.
ActiveCampaign
Klaviyo
Maestra
⭐⭐
⭐⭐
⭐⭐⭐⭐⭐

Use Case: Guiding a Hesitant Shopper to Checkout

A new visitor lands on your site, curious but overwhelmed. They’re browsing aimlessly, not sure where to start. This is where the magic of personalization steps in. The homepage highlights your newest collection, catching their eye immediately. Below that, they see a block of “popular picks” tailored to what similar first-time shoppers have loved.
As they scroll, a localized promotion pops up—free shipping for their area or an exclusive discount just for newcomers. Trust builds as they see social proof: “114 people bought this product this week.” By the time they’ve clicked into a product, they’re not just browsing—they’re buying.

ActiveCampaign: Functional, but Not Focused

ActiveCampaign tries, but it’s more like a polite suggestion than a persuasive nudge. It can toss up a static lead form, but it stops short of delivering true personalization. For a first-time visitor, there’s no dynamic shift—no tailored collections, no location-specific offers, no ramped-up urgency. When your hesitant shopper is browsing, ActiveCampaign is still playing catch-up. In moments that demand precision, it offers a polite shrug.
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ActiveCampaign’s lead form builder

Klaviyo: Stuck in the Basics

Klaviyo is good at the basics—showcasing a generic lead form—but it doesn’t go much further. There’s no strategic layering of incentives, no dynamic localization, and no evolving offers designed to hook the undecided. For businesses aiming to turn curiosity into commitment, Klaviyo feels too static—like it’s waiting for the shopper to make the first move.
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Klaviyo’s lead form builder

Maestra: Real-Time Personalization at Its Best

Maestra does everything ActiveCampaign and Klaviyo can—and fills in the gaps they leave behind. For a first-time visitor, Maestra delivers a personalized experience from the first click. The homepage highlights the latest collection, while curated blocks show trending picks based on what similar newcomers loved. Best of all, Maestra’s real-time site personalization doesn’t require developer intervention. Whether it’s creating dynamic banners, tailoring product recommendations, or embedding location-specific offers, everything can be done through an intuitive drag-and-drop editor—giving marketers full control without technical overhead.
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Maestra’s pop-up creation page
And it doesn’t stop there. The next time they visit, Maestra remembers them, greeting them with a reminder of their saved items and a loyalty points boost for checking out today. Every element—from pop-ups to banners to product blocks—is customizable. You decide what gets shown, when, and how often. Got a shopper in New York or Tokyo? Tailor their experience to match their city. Inventory dropping low? Update banners instantly to create urgency.
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Maestra’s site personalization builder
Maestra isn’t just hoping for a sale—it’s engineering one. With its real-time personalization and dynamic controls, Maestra ensures every visitor feels like the site was built just for them.

Real-time Site Personalization Winner: Maestra

★ Personalized discounts: Embed a block in product cards to display personal discounts and bonus points.
★ Incentivize higher spending: Cart falls below average order value? Show a pop-up offering 2x bonus points for purchases over $150.
★ Post-purchase feedback: Add an NPS survey pop-up in the post-purchase flow to gather customer insights.

Real-World Wins: Maestra’s Site Personalization in Action

This brand didn’t just add personalization to the mix—they transformed how they engage with customers, using Maestra to make every interaction truly count:
Blossom Flower Delivery: Generating 9% Incremental Revenue Through Website Personalization

Loyalty Program and Personalized Promotions: ActiveCampaign vs Klaviyo vs Maestra

Loyalty isn’t about generic discounts—it’s about giving customers a reason to act. The right loyalty program tailors rewards to behavior in real time, turning hesitation into action and one-time buyers into repeat customers.
ActiveCampaign
Klaviyo
Maestra
⭐
⭐
⭐⭐⭐⭐⭐

Use Case: Turning $90 into $100

Let’s say a shopper loads their cart with $90 worth of products, just shy of your $100 average order value. They pause at checkout, unsure whether to hit “buy” or keep browsing. A smart loyalty engine could step in with an irresistible nudge—a pop-up offering double loyalty points for spending just $10 more, or a banner teasing 10% off accessories. The goal? Make adding that extra item a no-brainer.

ActiveCampaign: Automation Without Depth

ActiveCampaign relies on third-party tools to manage loyalty programs. It excels at sending cart emails and handles post-purchase follow-ups, like thank-you emails, effectively.
However, when it comes to real-time actions, ActiveCampaign lacks the tools to dynamically adjust based on cart behavior. If your strategy depends on personalized offers that react in the moment, this email marketing platform may feel too static.

Klaviyo: Limited to the Basics

Klaviyo relies on third-party tools to manage loyalty programs.
For a $90 cart, Klaviyo might suggest adding another item through a scheduled email sequence, but the message lacks immediacy. While it works for post-purchase engagement, Klaviyo struggles with the dynamic flexibility needed to react instantly to cart behavior.

Maestra: Loyalty That Seals the Deal

Maestra thrives in situations like this. The moment the shopper’s cart hits $90, Maestra can offer 2x loyalty points for spending $10 more or present a pop-up with a 10% discount on an accessory. If the customer completes their purchase, Maestra follows up with an SMS offering bonus points for leaving a product review or sharing a referral link, keeping the customer journey alive and encouraging further engagement.
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Maestra’s loyalty program and promotions builder
What truly sets Maestra apart is its unmatched flexibility. Unlike Klaviyo or ActiveCampaign, which rely on third-party integrations like Yotpo or Smile.io for loyalty features, Maestra builds rewards into every aspect of your tech stack. Real-time updates on points and offers sync effortlessly across emails, SMS, and website interactions. Referrals are seamlessly integrated, allowing you to reward customers immediately for bringing in friends without the hassle of juggling external tools.
For a deeper dive into how Maestra stacks up against standalone tools like Yotpo or Smile.io, check out our comparison.
With Maestra, every reward feels immediate and personal, making it the ultimate choice for e-commerce businesses looking to increase conversions and build long-term customer relationships.

Loyalty and Personalized Promotion Winner: Maestra

★ Personalized offers: Offer tailored discounts or bonus points directly on product cards, and incentivize higher spending with deals like 2x points on orders over $150.
★ Escalating offers: Build urgency with cascading rewards, like starting with double points and moving to time-limited discounts for hesitant customers.
★ Ask the tough questions: Use post-purchase surveys to gather feedback and improve the experience.
★  Roll out the red carpet: Reward VIPs with personalized perks like early access to sales or exclusive promotions.
★ Integrated follow-ups: Keep customers engaged after purchase with omnichannel communications featuring review requests, referral incentives, and exclusive perks.
★ Omnichannel nudges: Send reminders about expiring points or unused rewards to encourage repeat visits and engagement.
★ No add-ons required: Loyalty tools like these are built into Maestra, integrating seamlessly with email, SMS, and site personalization.

Real-World Wins: Maestra’s Loyalty Program and Promotions in Action

This brand didn’t just slap on a loyalty program—they used Maestra to make it part of their DNA, giving their best customers reasons to keep coming back.
4ocean: Doubling Engagement with Real-Time Loyalty
4ocean isn’t your average brand. They integrated loyalty points directly into their email flows, tracking customer behavior against environmental impact goals. Customers saw in real time how their points helped the planet. It wasn’t just about buying stuff—it was about making a difference. The result? A 2x jump in email engagement because those points weren’t just numbers—they were a cause.

Website and Email Product Recommendations: ActiveCampaign vs Klaviyo vs Maestra

Good recommendations don’t shout—they whisper. They nudge customers toward what they’re already looking for, making the process feel less like marketing and more like serendipity.
ActiveCampaign
Klaviyo
Maestra
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ActiveCampaign: Fine for the Basics

ActiveCampaign gets the job done if your needs are simple. Its Product Catalog feature can insert related products into emails, making it easy to suggest add-ons or follow up with post-purchase recommendations. But when it comes to dynamic, in-the-moment personalization? That’s where it hits a wall.
If you want email recommendations based on real-time browsing or detailed customer behavior, you’re stuck with manual setups or third-party integrations. It’s solid for straightforward use cases, but the lack of built-in depth means it won’t deliver the kind of recommendations that make customers feel seen.
Doesn’t support websites.

Klaviyo: Promising, but Disjointed

Klaviyo tailors email recommendations based on browsing and purchase history. It’s a step up for standard campaigns, but its CDP is still too shallow to handle anything truly advanced.
Need real-time recommendations or nuanced segmentation? You’ll find yourself leaning on third-party tools or cobbling together manual workarounds. It’s versatile, but the gaps in its native functionality keep it from feeling like a truly seamless solution.
Doesn’t support websites.

Maestra: Real-Time Precision, Zero Hassle

Maestra doesn’t just recommend—it anticipates. Its AI-driven recommendation engine adjusts suggestions in real time, responding instantly to what customers browse, buy, or abandon. Whether it’s cross-sells, down-sells, or perfectly timed product pairings, every suggestion feels natural because it’s powered by data, not guesswork.
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Personal discounts preview on Maestra
With Maestra’s AI-driven recommendation engine, products adjust in real time based on what each visitor is doing — or has done before — showing items they’ve browsed in this session or tailoring options for first-time visitors.
With 14 algorithms handling the heavy lifting, Maestra delivers recommendations across email, SMS, and your site without breaking a sweat—or requiring a third-party patch job. And if you want to tweak the system? You’re in control, with tools to set rules manually or let the AI run wild.
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Maestra’s product recommendation creation page
No friction, no fragmented tools—just recommendations that work exactly where and when they need to.

Product Recommendations Winner: Maestra

★ Cross-sell recommendations: Customer adds a camera to the cart? Suggest a lens or tripod to complete their setup.
★ Downsell options: Customer browses expensive sneakers but doesn’t buy? Recommend similar pairs that are 10% cheaper.
★ Upsell options: Aim to increase the AOV? Show more expensive products: +5%, +15%, + 50% keeping the customer preferences (color, size, type, etc.)

Educational Resources: ActiveCampaign vs Klaviyo vs Maestra

Mastering a new platform doesn’t have to feel like drinking from a firehose. The best tools arm users with everything they need—courses, tutorials, and hands-on guidance—to not just survive the learning curve but crush it. Great educational resources don’t just explain features; they empower users to do more.
ActiveCampaign
Klaviyo
Maestra
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Use Case: From Overwhelmed to Expert

A new user logs in, excited but lost, staring down a dashboard of endless possibilities. Without clear guides or training, frustration takes over, and the platform’s potential gets buried. The right educational setup flips that script, offering step-by-step tutorials, videos, and live sessions to make even the most daunting features feel intuitive.

ActiveCampaign: Comprehensive Without the Overwhelm

ActiveCampaign knows how to set you up for DIY success:
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ActiveCampaign’s resources
  • Help docs: Packed with detailed tutorials and articles that don’t just tell you what to do—they guide you through the process step by step.
  • Blog, Training, and Events: Cover everything from best practices to new features, helping you sharpen your skills and run smarter campaigns.
  • Community and Forum: Provide a space for users to exchange advice, troubleshoot issues, or simply share stories about the challenges and triumphs of marketing automation.

Klaviyo: Laser-Focused

Klaviyo leans heavily into its e-commerce roots, tailoring its educational content for businesses in the space:
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Klaviyo’s resources
  • Klaviyo Academy: Serves up video tutorials and certifications that are practical and targeted.
  • Help Center: Covers platform features with clear, actionable guides.
  • Blog, Guides and reports: A comprehensive resource for e-commerce marketers, offering insights on marketing automation strategies.
Klaviyo’s e-commerce-first focus makes it a solid choice for online sellers, but if you’re looking for broader marketing insights or non-retail use cases, you might find its offerings a little narrow.

Maestra: Foundational Knowledge for Marketing Growth

While Maestra hasn’t launched its own academy yet, it shares its expertise through a blog and events. Though help docs are available and regularly updated, Maestra takes a unique approach to customer education—offering a white-glove support that handles the heavy lifting for you:
  • Blog: A comprehensive resource for anyone in marketing, packed with insights and strategies.
  • Help Docs: Detailed instructions designed to give you full control over your lifecycle marketing.
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Maestra’s resources
For users who love diving into DIY resources, Maestra’s streamlined approach might feel unconventional. But for those who value results without the guesswork, its white-glove service is a game-changer, helping you focus on growing your business while we handle the heavy lifting.

Educational Resources: ActiveCampaign

★ No fluff: ActiveCampaign breaks down many features into clear, actionable lessons.
★ Live and direct: Events and an active community keep you sharp and connected.
★ Wide appeal: While Klaviyo sticks to e-commerce, ActiveCampaign’s resources cater to a broader audience.

Email Composer: ActiveCampaign vs Klaviyo vs Maestra

Email marketing isn’t about pretty templates anymore—it’s about delivering the right message, at the right time, with the kind of precision that makes people click. The right email composer goes beyond basic visuals to handle real-time personalization, smarter automation, and seamless delivery that actually gets read.
ActiveCampaign
Klaviyo
Maestra
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Use Case: Turning Browsing Into Buying

Picture this: a customer just browsed hiking boots but didn’t pull the trigger. A few days later, they get an email with tailored product suggestions in their size and color, plus a blog post about the best hiking trails nearby. At the same time, a loyal customer gets a VIP discount on gear they already love.
All of it happens in a single email send, tailored dynamically for each recipient. A powerful composer makes this possible, creating emails that feel personal without hours of manual work.

ActiveCampaign: Practical but Limited

ActiveCampaign keeps things simple. Its drag-and-drop editor works fine for setting up cart recovery emails or automated follow-ups. It’s predictable—no surprises, but no thrills either.
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ActiveCampaign’s email composer
The cracks show when you need real-time updates. Blog digests or sales digests? You’ll be setting those up manually. ActiveCampaign delivers the basics, but if your campaigns demand agility or a personal touch in the moment, you might find yourself wishing for more.

Klaviyo: Versatile but Clunky

Klaviyo’s email composer knows how to grab attention with its polished designs and straightforward segmentation. It has enhanced features like sections, columns, and Universal Content for reusable blocks. It offers background images for sections, undo/redo functionality, and a faster preview experience.
But when it comes to advanced marketing, the gaps are hard to ignore. Its half-baked CDP limits tailored recommendations and real-time segmentation, keeping your campaigns from evolving on the fly.
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Klaviyo’s email composer
Moreover, Klaviyo’s emails aren’t optimized for size, meaning Gmail clipping can sabotage your beautifully crafted campaigns and flows. If you’re after agility or sophistication, Klaviyo is all form and little function.

Maestra: Smarter, Faster, Better

Maestra does everything Klaviyo and ActiveCampaign can do—and then some. Maestra’s proprietary email composer doesn’t just send emails—it engineers them. By reducing email size by up to 30%, it avoids Gmail clipping and loads faster, ensuring your message lands intact and ready to convert. Real-time dynamic content blocks mean one email can deliver personalized product suggestions, unused promo codes, or location-specific content—all with zero manual tweaks.
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Meastra’s email composer
Recurring campaigns like blog or sales digests? Maestra automates them entirely, pulling fresh content without you lifting a finger. And unlike other platforms, its built-in system handles everything—no third-party headaches. From customizing fonts to catering to older demographics with enhanced readability, Maestra ensures every email is personal and on-brand.

Email Composer Winner: Maestra

★ Automated blog digest: Set up a monthly email that auto-populates with your latest blog posts, driving engagement without extra work. You’re not spending hours each week curating content, but still seeing up to 0.8% of your revenue driven by that digest alone.
★ Sales digest: Send product digests featuring items on sale, automatically updated and tailored to each audience segment upon sending.
★ Readability for older audiences: Adjust font size for emails targeted at older demographics to enhance readability and engagement.
★ Brand-consistent typography: Customize fonts and sizes to match strict brand style guidelines, ensuring every email feels on-brand.
★ Enhanced deliverability: Optimized emails load faster, cutting down on spam risk and keeping your message front and center.
★ Consistent display across inboxes: Slimmer HTML helps prevent Gmail clipping, ensuring your full message reaches the inbox intact.
★ Unused welcome promo: New lead hasn’t used their promo code? Include it in an email with personalized product recommendations in their size, color, and location.
★ Engaging post-purchase content: Customer just bought hiking boots? Follow up with a blog post on hidden hiking trails or a guide to breaking in new boots.
★ Switch language by location: Customer’s browsing from another country? Automatically display content in their language to make the experience seamless and personal.

Real-World Wins: Maestra’s Email Composer in Action

Maestra’s email composer is already proving how trimming down the fat and speeding up email delivery can lead to cleaner, faster campaigns—and bigger payoffs:

4ocean: Faster Emails, Higher Engagement

4ocean slashed email size by 30%, resolving Gmail clipping issues and speeding up delivery. With fewer emails being marked as spam, engagement soared, proving that cleaner, faster emails make all the difference.

REKS: Hours Saved with Dynamic Content

Maestra’s dynamic content and automated email campaigns have helped marketers save 25 hours per month and achieve a 3560% ROI (2.5x growth vs. Klaviyo). Personalized in real-time based on customer behavior, elements like promo codes and product recommendations are shown to the right audience, boosting engagement while reducing manual effort.

Reviews and User-Generated Content: ActiveCampaign vs Klaviyo vs Maestra

UGC and reviews aren’t just about feedback—they’re about building trust and giving new customers the confidence to hit ‘buy.’ A strong UGC strategy collects, amplifies, and rewards authentic voices, transforming satisfied customers into your best advocates.
ActiveCampaign
Klaviyo
Maestra
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⭐⭐⭐⭐
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Use Case: Turning Happy Shoppers into Brand Advocates

Imagine a customer who just received their order and loves it. They’re a prime candidate for a glowing review—but only if you ask the right way, at the right time. A smart UGC strategy could send them a quick post-purchase survey to gauge satisfaction. If they’re thrilled, you could nudge them toward leaving a review.
The goal? Leverage their enthusiasm to create authentic, high-value content that builds credibility with future shoppers.

ActiveCampaign: Good Automation, Limited UGC Focus

ActiveCampaign provides flows for post-purchase surveys and follow-ups, making it easy to send emails thanking customers or asking for reviews.
However, it doesn’t offer built-in UGC management. Businesses looking to collect and showcase reviews or photos will need third-party tools, adding complexity and cost. ActiveCampaign is solid for automating outreach but lacks the specialized tools for deeper UGC engagement.

Klaviyo: The UGC Heavyweight

Klaviyo is a heavy hitter for reviews and UGC with its dedicated tools for collecting, managing, and displaying customer reviews.
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Klaviyo’s review settings
For example, Klaviyo can send an automated post-purchase email inviting customers to leave a review, then display that review on your website. By combining UGC with email, SMS, and segmentation, Klaviyo ensures your customers’ voices are amplified across channels.

Maestra: Incentivizing UGC Without Direct Management

Maestra doesn’t handle UGC collection directly, but it excels at incentivizing it. Using its built-in loyalty tools, Maestra lets you reward customers with points for leaving reviews or sharing their purchases on social platforms. Its post-purchase surveys help segment satisfied customers, creating targeted campaigns that encourage reviews where they matter most, like Trustpilot or Google Reviews.
While it lacks advanced UGC management tools, Maestra’s ability to integrate incentives into the customer journey ensures you still gather high-value feedback and social proof.

Reviews and User-Generated Content Winner: Klaviyo

★ Built-in review management: Collect, manage, and display reviews without relying on third-party tools.
★ Post-purchase follow-ups: Automated workflows ensure timely review requests and satisfaction surveys.

Multi-Brand Management: ActiveCampaign vs Klaviyo vs Maestra

Managing multiple brands can be a logistical and financial nightmare—separate accounts, scattered data, and skyrocketing costs. A truly effective multi-brand solution eliminates these hurdles, unifies your operations, and opens up opportunities to cross-promote, save time, and maximize efficiency.
ActiveCampaign
Klaviyo
Maestra
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Use Case: Seamless Multi-Brand Growth

Imagine running two distinct online stores—one for luxury goods and another for athleisure. With the right multi-brand platform, you can effortlessly share high-performing campaigns between the two brands without wasting time recreating them. You could identify overlapping customers who shop both brands and craft targeted cross-promotions, like offering loyal luxury shoppers a discount on premium athleisure products. At the same time, you can restrict team access so employees only focus on their assigned brands, ensuring secure and streamlined operations.
The right platform makes scaling multiple brands not just possible but seamless, all while keeping your workflow efficient and your costs under control.

ActiveCampaign: Basic Management for Agencies

ActiveCampaign’s multi-brand support is primarily designed for agencies or consultants managing client accounts. It allows centralized oversight of multiple accounts, offering tools for reporting, automation flows, and custom branding per account.
However, it doesn’t unify customer databases across brands or simplify navigation between them. Each account operates independently, so there’s no seamless way to share assets, campaigns, or data across brands. Businesses managing their own brands may find it cumbersome and limited for this purpose.

Klaviyo: Powerful Features at Twice the Cost

Klaviyo offers strong multi-brand functionality with its Portfolio feature, enabling linked accounts, shared assets, and centralized reporting. It simplifies managing multiple brands by allowing teams to collaborate across accounts and share templates or segments.
However, Klaviyo requires separate accounts for each brand, which means doubling your costs as you scale. While the centralized dashboard is helpful, the financial and operational burden of maintaining multiple accounts can outweigh the benefits for businesses managing several brands under one organization.

Maestra: Seamless, Scalable, and Cost-Effective

Maestra does everything Klaviyo and ActiveCampaign can for multi-brand management—and does it better. Manage unlimited brands under one account without extra costs, whether you’re running regional stores, distinct product lines, or global operations.
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Maestra’s multi-brand management
With a unified customer database, you can cross-promote, segment smarter, and target precisely. Set permissions your way—keep brands separate or let teams collaborate. Copy campaigns and automations in seconds, cutting out the busywork.
No juggling systems. No doubling costs. Just seamless, scalable multi-brand management built for growth.

Multi-Brand Management Winner: Maestra

★ Cost savings: Manage unlimited brands without the need for separate accounts, keeping your budget in check.
★ Cross-brand promotions: Customer shops across multiple brands? Show tailored promotions to drive engagement across brands.
★ Efficient campaign duplication: Copy a high-performing campaign from Brand A to Brand B to save time and leverage proven success.
★ Custom team permissions: Set permissions so each team only accesses data for their designated brand.

Real-World Wins: Maestra’s Multi-Brand Success

This brand didn’t just automate—after switching from Klaviyo, they redefined how they engage customers, making every touchpoint count:
G-Plans, a personalized nutrition platform, needed a smarter way to handle its growing portfolio. Maestra stepped in, cutting out the inefficiencies of managing brands separately. On average, Maestra shaves 7 hours a month off the workload for every extra brand. For G-Plans, that meant more time to scale and less time stuck in the weeds. Unified data, easy cross-brand targeting—problem solved.

Customer Support: ActiveCampaign vs Klaviyo vs Maestra

The best platforms don’t just offer tools—they back them up with support that matters. Whether you’re a small e-commerce business juggling customer relationships or an enterprise-level operation with a massive tech stack, having reliable support can make all the difference. Let’s see how ActiveCampaign, Klaviyo, and Maestra stack up when it comes to helping users succeed.
ActiveCampaign
Klaviyo
Maestra
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Use Case: Migrating Platforms Without the Headache

Picture this: You’re deep into your email marketing efforts when you realize your current platform isn’t cutting it. You need to migrate contacts, automations, and data to a better solution—but the thought alone feels like a nightmare. Who’s got your back during this chaotic transition?

ActiveCampaign: Support That’s Hit or Miss

ActiveCampaign boasts powerful automation features that are great for users already comfortable with building complex automations. Their email support service and resources, like guides and forums, are helpful if you have experience navigating similar tools. If you’re handling email/SMS automations or syncing with e-commerce platforms, ActiveCampaign has the bones for it—provided you’re ready to put in the work.
But for those new to automation platforms, their support can feel like a bottleneck. Want help migrating data or fine-tuning advanced automation capabilities? Unless you’re paying for a higher-tier plan, you’re in for long waits during business hours, delayed responses, and a lot of trial and error.

Klaviyo: Power Users Only Need Apply

Klaviyo thrives in the world of e-commerce platforms, with deep integrations and advanced automation capabilities tailored to online stores. It’s ideal for businesses looking to layer SMS automations into email campaigns or build segmentation that syncs seamlessly with Shopify.
Here’s the catch: their email support hours and hands-on help are limited, leaving less experienced users to figure out complex automations on their own. The platform rewards power users who know their way around the system, but for anyone else, the lack of guided service can turn setup into an uphill climb.

Maestra: White-Glove Service From Day One

Maestra doesn’t just hand you a powerful automation platform and wish you luck—it partners with you from the start, assigning a dedicated Customer Success Manager (CSM) who works as your personal strategist, troubleshooter, and support system. From untangling integrations with other e-commerce platforms to migrating data from tools like Klaviyo or Attentive, your CSM handles every step.
Think platform migrations are a hassle? With Maestra, it’s nearly effortless. In just 2-4 weeks, your data, assets, and flows are seamlessly transitioned, leaving you free to focus on the big picture.
But the support doesn’t stop at setup. Every Maestra client gets custom flows configured by their CSM. These aren’t cookie-cutter solutions—they’re tailored to your specific business needs, whether that means setting up automations, designing segmentation strategies, or running A/B tests to refine your approach. They’ll even write flow content that sounds like it came straight from your own team.
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Maestra’s white-glove service
Once you’re live, Maestra keeps the momentum going with regular strategy sessions. These aren’t just status updates; they’re deep dives into your business goals. Your CSM comes armed with data-backed recommendations to optimize your advanced automation capabilities, refine campaigns, and ensure your customer journey stays smooth and effective.
And when you need help in the moment, Maestra’s real-time support is there. Whether you prefer Slack, Teams, Trello, or something else, Maestra fits seamlessly into your workflow. Need something fast? Just hop onto Intercom chat, where our first-line support team responds within an average of 2 minutes during ET hours.

Customer Support Winner: Maestra

★ Hands-on onboarding: Your dedicated CSM handles migrations, flow setups, and even integrations—no tech expertise required.
★ Tailored strategy sessions: Weekly check-ins with your CSM ensure your marketing remains sharp and effective.
★ Seamless integrations: From syncing e-commerce platforms to customizing automations for your business type, Maestra keeps everything running smoothly.
★ Real-time support: With fast email support during business hours and options for Slack, Trello, Asana, or any other tool you use for communication, you’re never left waiting.

Pricing: ActiveCampaign vs Klaviyo vs Maestra

When it comes to choosing a marketing platform, price tags can be deceiving. What looks affordable on the surface can balloon with hidden fees, while some ‘premium’ options might actually save you money in the long run. Understanding how these tools structure their pricing—and what you’re really getting—can help you make the right choice for your business. Here’s how ActiveCampaign, Klaviyo, and Maestra stack up.
ActiveCampaign
Klaviyo
Maestra
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ActiveCampaign: Affordable but Limited

ActiveCampaign’s pricing starts at $29 per month for basic email automation and scales to $149 for its Professional plan. It includes essentials like email marketing, basic automation, and CRM features. For growing businesses, this entry-level pricing is attractive, especially with add-ons for SMS and transactional emails available.
However, ActiveCampaign’s affordability comes with trade-offs. Essential features like advanced reporting, seamless data exports, or scalable automations often feel clunky or require costly upgrades. Customer service can also be inconsistent, with lower-tier users reporting long wait times or unresolved issues. While it’s a great starting point for small businesses, larger teams might outgrow its capabilities and find themselves frustrated with its limitations.
See ActiveCampaign’s most recent pricing and feature breakdown.

Klaviyo: Flexible but Expensive

Klaviyo offers a tiered pricing structure starting with a free plan for up to 250 contacts. Paid plans scale with your contact list, starting at $20 per month for 500 contacts. SMS can be added for an additional $5 per month with usage-based charges. For businesses with growing lists, Klaviyo’s flexibility and seamless Shopify integration make it a popular choice.
But flexibility comes at a cost. As your contact list grows, so does your bill—quickly. Small businesses often find Klaviyo too expensive to sustain long-term, especially as SMS usage spikes. Its pricing model also doesn’t include essentials like CDP functionality without significant add-ons, making it better suited for those willing to pay a premium for integration-heavy environments.
See Klaviyo’s most recent pricing and feature breakdown.

Maestra: Transparent Pricing, Premium Value

Maestra’s pricing doesn’t come with hidden fees or surprise charges. You pay for what you actually use—simple as that. Starting at $1,990 a month, you get everything you need to run powerful campaigns, including unlimited emails, a retail-tailored CDP, and more.
Here’s what’s included:
  • Real-time CDP with AI-Powered segmentation
  • Unlimited emails
  • SMS at $0.0045 per message
  • Real-time site personalization
  • Product recommendations and merchandising
  • Loyalty program and promotions
  • Paid media optimization
  • White Glove Service
Here’s where Maestra leaves competitors in the dust: We don’t nickel-and-dime you for the essentials. Email sends? Covered. Data actions, interaction facts, and impressions? Also covered. Other platforms make you pay for these, but not here. You’re not going to be hit with extra charges just for running your business. And with Maestra, integration is free, with no upfront fees—cancel anytime.
See Maestra’s most recent pricing and feature breakdown.

Pricing Winner: Maestra

★ No hidden fees: With Maestra, you pay for what you use. Unlimited emails, real-time CDP, and advanced tools come standard—no surprise charges for essentials like data actions or impressions.
★  Transparent structure: Starting at $1,990/month, Maestra offers premium features like loyalty tools, real-time site personalization, and product recommendations without forcing you into costly add-ons or upgrades.
★ Cost-effective SMS: Send SMS messages at just $0.0045 per message, keeping your campaigns scalable without overspending.
★ All-inclusive integration: Forget setup fees—Maestra’s integration process is free, with no upfront costs or penalties if you decide to cancel.
★ Scalable for growth: Designed for midmarket and enterprise-level brands, Maestra ensures that you can scale seamlessly without incurring exponential costs as your business grows.

ActiveCampaign vs Klaviyo vs Maestra: The Verdict

ActiveCampaign and Klaviyo have long been trusted names, each offering solid email marketing and automation tools. But as customer expectations evolve, businesses need platforms that can do more—connect more channels, react faster, and create deeply personalized experiences at scale.
While Klaviyo impresses with its e-commerce focus and ActiveCampaign holds steady with dependable workflows, both show cracks when it comes to real-time agility and seamless integration across touchpoints. The question is, can either keep up in a landscape where personalization isn’t optional but essential?
Let’s break it down.

ActiveCampaign

ActiveCampaign Pros
ActiveCampaign Cons
✅ Affordable starting plans
❌ Limited real-time personalization and segmentation
✅ Basic email automation with reliable CRM features
❌  Lacks advanced reporting and dynamic flow capabilities
✅ Wide appeal with resources like the ActiveCampaign community and forum
❌ Long customer support response times for lower-tier plans
✅ Good for small businesses
❌ Requires costly upgrades for essential features

Klaviyo

Klaviyo Pros
Klaviyo Cons
✅ Strong e-commerce integrations with platforms like Shopify
❌ Rapid cost escalation as contact lists grow
✅ Flexible email and SMS campaign capabilities
❌ Lacks built-in loyalty tools, website recommendations, or advanced email and website personalization
✅ Tools that forecast customer behaviors, such as next purchase date or churn risk
❌ Limited real-time CDP functionality
✅ Comprehensive review management
❌ Dependence on third-party tools for sophisticated flows

Maestra

Maestra Pros
Maestra Cons
✅ Real-time CDP with AI-powered advanced segmentation
❌ High starting price point
✅ Hyper-personalized omnichannel flow builder
❌ Limited educational resources
✅ Built-in loyalty tools and product recommendation features
❌ Not ideal for smaller businesses due to pricing
✅ White-glove customer support with dedicated managers
ActiveCampaign and Klaviyo have been industry staples, providing reliable tools for email marketing and automation. But as businesses demand more from their platforms, these tools have started to show their limits. Klaviyo’s high costs and lack of advanced features like real-time segment updates and website product recommendations can leave users searching for alternatives. ActiveCampaign, while dependable for basic flows, struggles to provide the depth needed for complex, omnichannel strategies.
And the winner is…

Ultimate Winner: Maestra

★ Advanced segmentation capabilities: Create hyper-targeted customer groups with nested and excluded segments, real-time updates, and precise behavioral triggers for tailored campaigns.
★ Unified platform: Combines real-time CDP, site personalization, SMS, email, social ads, recommendations, merchandising, loyalty programs, promotions, push notifications, and mobile app personalization into one system.
★ Dynamic site personalization: Adapt site content, product recommendations, and offers in real time to match each customer’s journey.
★ Built-in loyalty and promotions: Engage customers with personalized rewards, cascading offers, and tailored promotions—no third-party tools required.
★ White-glove service: Dedicated Customer Success Managers handle migrations, setup, and regular strategy sessions tailored to your business.
Maestra doesn’t just meet the demands of modern marketing—it redefines them. With intuitive real-time site personalization and built-in loyalty programs that eliminate the need for clunky third-party tools, Maestra delivers where it matters most. Scaling across multiple brands? It handles it effortlessly without punishing you with skyrocketing costs or hidden fees.
Maestra stands apart with its unmatched white-glove support. Signing up isn’t just gaining access to a top-tier unified marketing platform—it’s like hiring an on-call marketing agency dedicated to your success. From seamless onboarding to strategy sessions with a dedicated Customer Success Manager, every step is tailored to make sure your campaigns don’t just work—they win. This is more than a platform; it’s the partner you didn’t know you needed.
You’ve got the vision—choose the platform that turns it into action. Explore how Maestra and tools like it are reshaping marketing for the better.