Learn how Maestra helps e-commerce, retail, and DTC brands improve customer journeys and conversions with the most unified marketing platform on the market
Maestra Review: The Most Unified Platform for E-Commerce Marketing
Maestra is the most unified platform for e-commerce marketing, offering:
- Real-time CDP with AI-Powered segmentation
- Email and SMS marketing
- Real-time site personalization with in-session segmentation
- Product recommendations and merchandising
- Loyalty program and promotions
- Paid media optimization
- Mobile push notifications and personalization
- And more, much more.
Marketers today are chasing customers across multiple channels—between apps, social feeds, and overflowing inboxes—trying to grab their attention with campaigns that too often blend into the background noise. It’s chaos. Marketing shouldn’t be about throwing ads at the wall and hoping something sticks. It’s about showing up where it matters, with a message that resonates, right when it counts.
That’s where Maestra steps in. Built for e-commerce, omnichannel marketers, and brands managing multiple fronts, Maestra doesn’t just make marketing efficient—it makes it smarter. With advanced personalization, drag-and-drop ease, promotions and rewards designed to drive action, Maestra helps you cut through the noise and give customers a reason to engage.
Unlike other platforms with limited segmentation and half-baked CDPs, Maestra offers unique features that the competitors can’t match, for example real-time updates, nested segments, wishlists, and triggers based on product events like price drops or low stock alerts.
Sure, reviewing yourself naturally comes with some bias, so we definitely urge you to also check out the expert review of Maestra by EVS. This review is about showing what Maestra can really do.
In this article, we’ll break down how Maestra streamlines your marketing, connects with customers, and—most importantly—drives real revenue. No fluff, just the facts.
Content:
Omnichannel Flow Builder: Creating Seamless Customer Journeys
Keeping a fragmented tech stack in sync often turns into chaos. Marketers are juggling emails, SMS, push notifications, pop-ups, loyalty programs, and more, all in separate platforms. But what if everything worked together seamlessly? That’s where Maestra comes in. The Flow Builder doesn’t just streamline—it personalizes every touchpoint, creating experiences that resonate with your customers. It’s drag-and-drop simple, no coding required. You map out the customer journey, and Maestra handles the rest.
Omnichannel Mastery That’s Relentless
Maestra isn’t just about automation; it’s about a real-time strategy across every channel your customers use. Got a $+200 cart left behind? Send them a personalized offer with a 24-hour countdown. Ignoring your emails? Maestra follows up with an SMS, a targeted ad, and a pop-up, creating a cascade that finds them where they are. And if they abandoned the cart in a laptop browser but click through on an SMS? Maestra makes sure they’ll still see their cart and offer waiting in their mobile browser.
Maestra orchestrates across every channel customers use: email, SMS, MMS, RCS, web and mobile push notifications, WhatsApp, chatbots, pop-ups, and paid media—all from one unified platform. No juggling separate tools or integrations. They all work together, flowing from one to the next to ensure the message lands. Need to tweak an offer? A/B testing lets you adjust on the fly, and control groups keep you grounded, showing exactly which tactics are working.
And when it comes to making the transition from social media to your site friction-free, Maestra takes care of it. You’ve got 86% of consumers hitting roadblocks when they switch from your Instagram post to your website. Maestra cuts through the nonsense—that 10% Instagram promo? It’s already in their cart when they land on your page. No friction, just results.
Use case examples
★ A new lead isn’t converting → Gradually increase the welcome offer and rotate through channels: email → SMS → Instagram → Pop-up → Push notification.
★ Engage without discounts → Test all channels and motivators first, like bonus points, low stock alerts, or social proof.
Maestra’s omnichannel flow builder
Best-in-Class Functionality, Built-In
Unlike platforms that patch together channel coverage through third-party integrations, Maestra delivers true omnichannel from a single, unified system. Here’s what that means in practice:
- Email Marketing — Advanced email builder with dynamic content blocks that adapt to each customer, built-in deliverability monitoring. Your CSM actively monitors email health reporting and works with you to optimize deliverability, ensuring every message lands where it should—and converts.
- SMS, MMS, and RCS — Reach customers globally with text messaging at highly competitive rates.
- Mobile Push Notifications — Trigger instant alerts on customers' phones based on their real-time behavior, from abandoned carts to back-in-stock items.
- WhatsApp and Other Messengers — Meet customers in the apps they actually check. Send personalized messages, product recommendations, and offers where engagement rates are highest.
- Chatbots — Automate conversations across channels to answer questions, recommend products, and guide customers to purchase—all while collecting valuable data.
- Pop-ups and On-Site Personalization — Coordinate website experiences with email and SMS campaigns, showing consistent offers across every touchpoint.
- Paid Media — Sync your CDP segments to Facebook and Google for smarter retargeting and lookalike audiences that actually convert.
All of these channels don’t just coexist—they work together. A customer browsing on mobile receives a push notification, clicks through to see their personalized offer, and if they don’t convert, gets a follow-up WhatsApp message the next day with a stronger incentive. It’s seamless, intelligent, and all managed from one dashboard.
Looking for a channel we didn’t mention? Chances are high we can add it. Maestra’s architecture supports custom integrations and emerging channels. We build what you need, not just what’s in the catalog.
Built for Inbox Success—Across Every Channel
Most platforms give you the tools and wish you luck. Maestra gives you the tools and the expertise to use them right. Email deliverability starts with solid infrastructure: dedicated IPs for sender reputation control, email health monitoring to catch authentication issues early, and a proprietary email composer that produces smaller HTML to bypass Gmail clipping without sacrificing design.
But infrastructure alone isn’t enough. Your dedicated Customer Success Manager ensures your emails actually land in inboxes. During setup, they configure authentication (SPF, DKIM, DMARC), set up Postmaster monitoring, warm up your domains properly, and build sending segments that protect deliverability. Once you’re live, they continuously monitor your email health metrics and proactively fix issues—authentication failures, deliverability drops, sender reputation problems—before they damage your campaigns.
Real turnaround: Furniture Fair’s open rates had crashed to 17% due to deliverability problems. Their CSM identified and fixed the issues—technical authentication errors and content practices affecting inbox placement. Within four months, open rates jumped to 45.8%, and email-driven sessions grew 95% year-over-year.
Maestra’s Email Health report, March 2025
And deliverability support doesn’t stop at email. Need help with WhatsApp Business API configuration or SMS sender reputation? Your CSM handles cross-channel deliverability challenges—ensuring your messages reach customers no matter which channel you’re using.
These aren’t add-ons you pay extra for. They’re included, ensuring your messages consistently reach customers and drive results.
AI That Predicts the Right Moment
Timing makes or breaks marketing campaigns. Maestra’s machine learning solves both timing challenges: determining when each customer pays attention, and predicting when they’ll be ready to buy.
Engagement-Based Send Time Optimization: Maestra analyzes when each customer typically engages—tracking email opens, link clicks, purchases—and schedules messages for their individual peak attention windows. One customer receives emails at 9 AM during morning routines, another at 7 PM during evening browsing.
You decide which campaigns use AI-optimized timing and which send at fixed times. The platform handles execution, ensuring messages reach each customer when they’re most likely to engage—not when it’s convenient for you to schedule.
Next Best Action — When to Send Your Next Offer: Beyond optimizing hour-of-day, Maestra predicts when customers will be ready for their next purchase. This means customers who reorder monthly get prompted exactly when they’re running low. Customers interested in seasonal products get campaigns when similar buyers historically purchase.
The ML adapts in real-time. When purchase frequency changes or engagement patterns shift, predictions adjust automatically. You control campaign content and offers—Maestra determines when to send for maximum impact.
Use Case Examples
★ Consumption-based triggers → Send replenishment campaigns based on individual usage patterns, not arbitrary intervals.
★ Optimized announcements → Launch new products or huge promotions at each customer’s peak engagement hour, maximizing open rates and conversion potential.
Outcome: campaigns delivered when customers are both paying attention and ready to act—dramatically improving engagement and conversion rates.
Your CDP Isn’t Half-Baked—It’s the Whole Deal
Look, most platforms brag about their CDP, but let’s be honest: they’re pushing a half-baked solution. With Maestra, you get a fully cooked, fully functional Customer Data Platform (CDP) baked right into the Flow Builder. All your customer data, from email opens to call center calls to offline purchases notifications, lives in one place, working together like it’s supposed to. That means every touchpoint is smarter—targeting that actually hits the mark.
Use case examples
★ Real-time flow branching → Adjust follow-ups based on customer actions like cart below average order value or browsing discounted products.
★ Abandoned cart follow-up → Use “low stock” notifications and loyalty points balance reminders instead of offering discounts.
Maestra’s CDP segmentation
Advanced Product Segmentation That Cuts Deep
Data is useless if you can’t slice it right. With Maestra, you don’t just collect data—you carve it up with advanced product segmentation.
Your competitors? They’re stuck playing catch-up with their shallow data pools. Hyper-targeting is the name of the game, and Maestra plays it better than anyone.
Use case examples
★ Personalized product suggestions → On the website and in emails, recommend items in the right size and colors based on past browsing and purchases across web, app, and store.
★ Targeted SKU campaign → Run a dedicated flow branch for customers who frequently purchase from a specific SKU list.
Timing is Everything—Especially with Real-Time Product Events
Here’s the thing: timing wins sales. Maestra nails it with real-time product events like price drops and low stock alerts. Competitors? They’re either too slow or not flexible enough. With Maestra, you’re right there when your customer is most likely to click “buy.”
Use case examples
★ Monthly discounts digest → Automatically compile discounted products into a monthly email for customers.
★ Wishlist/cart sale alerts → Notify customers when items in their wishlist or cart go on sale.
Advanced Abandonment Journey: Reclaim Customers at Every Step
Most platforms stop at abandoned carts, missing countless opportunities to pull customers back into the fold. Maestra’s advanced abandonment journey rewrites that story. Imagine a system that re-engages at every single drop-off—session, search, category, browsing, cart, checkout—with messages that feel almost psychic. That’s what Blossom Flower Delivery discovered when Maestra delivered a fivefold revenue boost.
Use case examples
★ Full abandonment recovery → Re-engage customers at every stage: session, search, category, browsing, cart, checkout.
★ Session abandonment → If they leave without browsing, email them a blog post on your latest collection or Mother’s Day gift ideas.
True Efficiency Backed by Dedicated Success Manager
Time is money, and automation typically saves brands 2.5 hours a day. But Maestra users aren’t just saving time—they’re running more flows because our Customer Success Managers build them for you. While most brands struggle to run 10 flows, Maestra users run 30 to 70 flows—all seamlessly managed across channels.
Instead of drowning in manual tasks, you’re focusing on what really matters: engaging your customers. With Maestra’s CSMs designing and optimizing your flows using insights from hundreds of use cases, you get a fully built-out strategy without lifting a finger.
Use case examples
★ Expert flow setup → In a weekly meeting, the CSM suggests a successful flow from a similar brand. You approve, and they set up the flow, create segments, and draft emails/pop-ups.
★ Seamless integration support → Need to connect Maestra with a customer support tool or a new brick-and-mortar store? The CSM handles the details and sets up the integration for you.
Real-World Wins: Maestra’s Flow Builder in Action
This brand didn’t just automate—after switching from Klaviyo, they redefined how they engage customers, making every touchpoint count:
Magnum Bikes: Maximizing Engagement with Automated Product Flows
Partnering with Maestra has significantly enhanced our email and SMS marketing efforts. In just three months, we’ve seen our subscriber base grow by over 20%, with our monthly assisted revenue quadrupling.
Maestra’s platform enabled us to implement sophisticated automation, from personalized post-purchase flows to location-specific marketing, seamlessly blending online and offline metrics. Their service has been instrumental in enhancing customer engagement, providing actionable insights, and supporting our evolving retail approach.
With Maestra, we’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.
November 8, 2024
Real-time Site Personalization: Enhancing Customer Experiences
While some businesses might get by without personalization, it’s quickly becoming a competitive edge. In fact, 96% of marketers say it’s essential for driving repeat business, and customers increasingly expect it the moment they land on your site. With Maestra, you’re not just keeping up—you’re staying ahead.
Most platforms let you throw up a basic lead form and call it a day. Not Maestra. You’re in full control of every inch of your site and app, with the ability to personalize not just what visitors see, but when, where, and how they see it. Maestra offers a complete arsenal of interactive elements—from gamified spin-to-win wheels to embedded recommendation blocks, exit-intent overlays to in-app stories—all working together to create an experience that doesn’t just engage customers, it converts them.
Maestra adapts in real time to every click, hover, and scroll, personalizing based on interactions across channels—like email and SMS clicks, purchase history, device, location, and even promotion status (such as active promo codes or bonus point expirations). Your site responds to customer behavior, delivering exactly what they need, when they need it—no guesswork required.
Turning Anonymous Traffic Into Revenue
Most site visitors leave without identifying themselves. Maestra changes that with smart lead capture that doesn’t feel pushy. The platform shows pop-ups or forms only to visitors who haven’t shared their email or phone yet, using frequency caps to avoid annoying repeat visitors.
Features like one-click SMS opt-in widgets make subscribing effortless—customers tap once and they’re in, no typing required. The result? JOLYN, a swimwear brand, increased email capture through AI-optimized pop-ups and saw a +26% increase in revenue per website visitor. That’s not just more leads—it’s more money from the traffic you’re already getting.
Use case examples
★ Smart lead capture → Show a spin-to-win game only to first-time visitors who haven’t subscribed, with a one-click SMS opt-in option.
★ Frequency-controlled engagement → Visitor closed your pop-up? Don’t show another one for 7 days, but do show an embedded recommendation block instead.
★ Progressive profiling → Captured email but not phone number yet? Show a different form asking for SMS opt-in with an incentive: "Get 20% off via text right now."
More Than Just Lead Forms—Full Control Over Personalization
You’re not limited to basic pop-ups. Maestra offers a complete library of interactive elements that drive engagement and capture attention:
- Gamified pop-ups (spin-to-win, scratch cards, prize wheels)
- Interactive quizzes and product finders
- Surveys and NPS forms
- Exit-intent overlays
- Embedded content blocks
- Product recommendation widgets
- Stories (Instagram-style on your site)
- Banners and announcement bars
- Countdown timers
- Upsell bars
Plus, interactive content like this drives 52.6% more engagement than static pages. Customers don’t just browse—they participate, leading to deeper connections and better conversions. Maestra tunes every interaction to the behavior of your customers, so it’s always relevant and never generic.
Use case examples
★ New collection highlight → Feature a new collection in stories at the top of the main page.
★ Personalized discounts → Embed a block in product cards to display personal discounts and bonus points.
★ Social proof → Display “114 people bought this product this week” for credibility.
Maestra’s pop-up creation page
Maestra’s site personalization builder
Real impact: Enlightened Equipment, an outdoor gear manufacturer, used Maestra’s dynamic upsell bar to increase average order value without discounts. The bar updates in real-time as customers shop, first encouraging them to hit the free shipping threshold, then prompting them to reach a higher tier for a free gift.
Result: 38.7% growth in AOV (+$99.8 per order) based on A/B testing. Setup time? One hour with their CSM.
Personalization in Real Time
With Maestra’s real-time behavior tracking, your site adapts instantly to each customer’s actions. Pop-ups, banners, quizzes, stories, and recommendations all shift in the moment, responding seamlessly to what the customer is doing. The result? A personalized experience that feels intuitive and keeps customers engaged.
Use case examples
★ Incentivize higher spending → Cart falls below average order value? Show a pop-up offering 2x bonus points for purchases over $150.
★ Gradual offer boost → Customer still not converting? Increase the offer to 4x bonus points, but set a 12-hour limit to create urgency.
Product Finders and Quizzes That Convert Browsers Into Buyers
One of Maestra’s most powerful tools for site personalization is the interactive quiz. These aren’t just fun engagement tactics—they’re sophisticated product recommendation engines disguised as helpful guides.
Maestra’s quiz builder lets you create product finder experiences that feel personal and helpful, not salesy. Based on responses, the platform dynamically recommends products, adjusts messaging, and even captures lead information along the way. The data collected? It flows directly into your CDP, enriching customer profiles for future personalization across all channels.
The best part: quizzes don’t just convert—they qualify. Someone who takes the time to complete a 5-question skincare quiz is far more engaged than someone who clicked a banner ad. These are high-intent visitors who are actively seeking guidance, making them prime conversion candidates.
Use case examples
★ Product assistance for complex catalogs → Customer browsing +200 mattress options? Launch a "Find Your Perfect Mattress" quiz that asks about sleep position, firmness preference, and budget—then shows 3 perfect matches.
★ Skincare routine builder → Run a quiz asking about skin concerns, current routine, and goals. Recommend a complete regimen of 4-5 products with explanations for each, increasing average order value.
★ Gift finder for holidays → Visitor looking confused during the holiday rush? Trigger a "Holiday Gift Finder" quiz: "Who are you shopping for? What’s their style? What’s your budget?" Deliver 3 curated gift options they can add to cart instantly.
★ Style profile for fashion → New visitor to a clothing site? Show a quick style quiz with visual options. Use their answers to personalize the entire site experience—homepage hero images, product recommendations, even email content.
★ Lead capture through value → Instead of asking for an email upfront, offer value first: "Take our 2-minute quiz to find your ideal running shoe, then get 15% off your match." Capture the email at the end when they’re already invested.
Real impact: Blossom Flower had a classic problem: hundreds of bouquets, overwhelmed customers, dropping conversion rates. Their solution? A simple product-picking quiz asking "Who are you buying for?" and a few follow-up questions about occasion and preferences. The results from A/B testing were immediate: +14% conversion rate, +16% average revenue per user, and $10,645 in additional revenue during the test period.
Personalization That Reacts in the Moment
With Maestra’s in-session segmentation, your site adapts instantly based on what customers do right now—not what they did last week. Browsing specific categories? Active promo code in their account? Cart value below your average order? The site responds immediately.
Show countdown timers creating urgency when a limited-time offer is about to expire. Display upsell bars at checkout suggesting they spend $15 more for free shipping. Trigger loyalty point reminder banners showing they have 500 points expiring soon. Flash an exit-intent popup with a discount when first-time visitors try to leave empty-handed.
All of this happens automatically, configured without a single line of code. Pop-ups, banners, quizzes, stories, and recommendations all shift in the moment, responding seamlessly to what the customer is doing. The result? A personalized experience that feels intuitive and keeps customers engaged.
Use case examples
★ Incentivize higher spending → Cart falls below average order value? Show a pop-up offering 2x bonus points for purchases over $150.
★ Gradual offer boost → Customer still not converting? Increase the offer to 4x bonus points, but set a 12-hour limit to create urgency.
★ Loyalty tier celebration → Customer just hit Gold status? Show a confetti animation pop-up congratulating them and listing their new perks.
Frequency Control and Prioritization that Gets It Right
Ever been hit with the same pop-up three times while trying to buy something? Frustrating. With Maestra, you control how often visitors see pop-ups and what order they see them in. Prioritize the most relevant messages and set the frequency to gather customer data without overwhelming your audience. It’s all about hitting that sweet spot between engagement and annoyance, and Maestra makes sure you get it right every time.
Use case examples
★ Product assistance → Customer browsing complex products? Show a quiz to help them choose.
★ Gamified exit pop-up → New visitor leaving? Show an exit-intent pop-up offering a surprise discount.
★ Guided shopping for newcomers → First-time visitor? Use an embedded block to highlight products popular with similar customers (look-alike).
Precision Targeting, Down to the City
Targeting by country or state? That’s basic. Maestra lets you drill down to the city level, making sure your message feels local and personal. You’re not just spraying ads everywhere; you’re delivering precision-targeted offers that make sense based on where your customer is.
Use case examples
★ Location-based delivery options → Customize delivery options for customers based on their state.
★ Stock-sensitive promotions → Adjust promotions based on availability in local stores.
★ City-specific campaigns → Tailor messaging to fit each location, striking the right tone for every audience.
★ Regional inventory awareness → Show "Available at your local store in [City Name]" for products in stock nearby.
Drag-and-Drop Form Customization Without the Headaches
Even though your CSM sets up pop-ups, quizzes, embedded blocks, and stories for you, you still have a hundred prebuilt templates and can change anything without needing developers or code. With Maestra’s drag-and-drop form editor, you’re in control. Build lead forms, quizzes, or surveys in minutes—no developer, no coding, no headaches.
Use case examples
★ Post-purchase feedback → Add an NPS survey pop-up in the post-purchase flow to gather customer insights.
★ VIP treatment → VIP browsing? Trigger a personalized pop-up with early access to a sale.
Real-World Wins: Maestra’s Personalization in Action
This brand didn’t just add personalization to the mix—they transformed how they engage with customers, using Maestra to make every interaction truly count:
Blossom Flower Delivery: Generating 9% Incremental Revenue Through Website Personalization
Maestra is a great solution for anyone looking to improve their email marketing efforts. The team, led by Phil, was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales. As a result of working with Maestra we are now able to generate more than 20 sales from our emails every day, which has had a major impact on our business.
Phil was always available to assist us and provided valuable insights and guidance throughout the process. He is a true professional and it was a pleasure working with him and the rest of the Maestra team.
Overall, I highly recommend Maestra for those who want to improve their email marketing and drive more sales through this channel. The team is knowledgeable, responsive, and truly dedicated to helping their clients succeed. So, don’t hesitate to give them a try — you won’t be disappointed!
November 8, 2024
Next-Level Product Recommendations
Nobody likes a hard sell, and product recommendations should feel like a nudge, not a shove. With Maestra’s AI-driven recommendation engine, products adjust in real time based on what each visitor is doing—or has done before—showing items they’ve browsed in this session or tailoring options for first-time visitors. This is real-time, in-session personalization at its best.
But here’s what sets Maestra apart: it’s not just algorithms running on autopilot. You get 14 AI-powered recommendation engines paired with complete manual control through business rules. Need AI to handle the heavy lifting? Done. Want to prioritize specific brands or ensure recommendations match by color and size? You’ve got it. This blend of automation and human expertise is what turns recommendations from "nice to have" into revenue drivers.
14 AI Algorithms That Actually Work
Maestra comes loaded with 14 ready-to-use AI models designed for every stage of the customer journey. You’re not stuck with generic "you might also like" suggestions—you can match the algorithm to the moment:
- Bestsellers — Guide first-time visitors with proven winners across your entire catalog
- Category Bestsellers — Highlight top performers within specific categories customers are browsing
- Bestsellers from Previously Viewed Categories — Show popular items from categories they’ve already explored
- Recently Browsed Products — Remind customers what caught their eye earlier in this session
- Products Similar to Recently Browsed — Match by attributes like color, style, price, or material based on what they just viewed
- Similar Products — Show alternatives that match a specific product’s characteristics
- Similar Products to Product List — Generate alternatives for entire wishlists
- Related Products — Display items frequently purchased together based on actual buying patterns
- Often Purchased With Items in Product List — Show complementary products for multiple items at once
- Personal Recommendations — Tailor suggestions based on complete browsing and purchase history
- Event-Based Personal Recommendations — Adapt recommendations in real-time as customers interact with your site
- Post-Purchase Cross-Sell — Suggest complementary items immediately after checkout
- Custom Post-Purchase Recommendations — Target specific product combinations for follow-up offer
You can also create custom recommendations rules tailored to your business needs.
The beauty? You’re not locked into one approach. Switch algorithms based on the page, customer segment, or campaign goal. First-time visitor on the homepage? Show bestsellers. Returning customer? Hit them with personalized picks based on their entire history.
Maestra’s product recommendation creation page
Maestra’s personal recommendations
Use case examples
★ Cross-sell recommendations → Customer adds a camera to the cart? Suggest a lens or tripod to complete their setup.
★ Downsell options → Customer browses expensive sneakers but doesn’t buy? Recommend similar pairs that are 10% cheaper.
★ Upsell options → Aim to increase the AOV? Show more expensive products: +5%, +15%, + 50% keeping the customer preferences (color, size, type, etc.)
AI Meets Human Expertise: Business Rules That Give You Control
While AI handles the heavy lifting, you maintain full control with business rules that fine-tune recommendations without writing a single line of code. This is where merchandising meets machine learning.
Set rules to:
- Filter by price range — Show only products within ±15% of what they’re viewing
- Match by attributes — Color, size, style, material, cut — whatever matters for your catalog
- Prioritize specific brands or collections — Push high-margin items or products that need movement
- Exclude products — Filter out items they’ve already purchased or incompatible products
- Boost seasonal or promotional items — Highlight what you need to move now
This blend of AI efficiency and manual control means you get smart recommendations that also reflect your merchandising strategy. JOLYN, a performance swimwear brand, used business rules to match swimsuit tops and bottoms by color, material, and most importantly, size. The result? 7% of their total sales are now influenced by product recommendations. No more showing customers a red bikini top with an unrelated bottom or suggesting items out of stock in their size.
With Maestra, if you browse a red bikini top, you see the matching bottom—in your size, with the same material and cut. That attention to detail matters. It’s made shopping so much easier, helped people build full sets easily, and we’ve seen a clear improvement in conversion. Total game-changer.
Jolyn’s 'Style With' recommendations
Powered by Your Entire Customer History
Unlike recommendation engines that only see website clicks, Maestra’s recommendations draw from your complete real-time CDP. That means recommendations can be informed by:
- Basic profile info (gender, age, etc.)
- Browsing behavior (current session and historical)
- Purchase history (online AND in-store — tracked via POS integration)
- Email and SMS engagement (what they clicked, what they ignored)
- Cart additions and wishlist saves
- Loyalty program activity (VIP status, points balance, tier)
- Quiz/survey responses (when voluntarily provided)
- Device and location data (browsing on mobile vs. desktop, geographic region
This comprehensive data means Maestra won’t recommend a stroller to someone who just bought one at your brick-and-mortar store last week. No redundant suggestions. No wasted opportunities. Every recommendation reflects the customer’s complete journey across all touchpoints.
Use case examples
★ Device-based personalization → Urban Armor Gear detects what device you’re browsing on. Shopping from an iPhone? See iPhone cases first. Browsing on a Samsung? Galaxy cases take priority. No filters needed.
★ Region-specific recommendations → Gardens of the World shows plants based on your growing zone. Alaska shoppers see cold-hardy picks. Florida visitors get tropical varieties—automatically.
★ Online + offline intelligence → Customer bought running shoes in your physical store last week? Online recommendations focus on accessories like socks, insoles, and running belts—not more shoes.
★ Cross-sell recommendations → Customer adds a camera to cart? Suggest a lens or tripod to complete their setup.
Anonymous Visitors Get Smarter Recommendations Too
Even if someone’s never logged in, Maestra learns as they browse. With each click in their session, the algorithms refine suggestions based on what they’re viewing right now. No account required. No login necessary. Just intelligent recommendations that improve with every interaction—turning first-time anonymous visitors into engaged shoppers.
Truly Unified Recommendations Across Every Channel
Recommendations aren’t siloed by channel with Maestra. They work seamlessly across every touchpoint: website, mobile app, email, SMS/RCS and MMS, push notifications, and paid media—even point-of-sale systems where sales associates can access customer recommendations in-store.
The product a shopper browsed on your site shows up in their cart recovery email. The matching accessory gets suggested via SMS. And if they visit your physical store, point-of-sale systems can surface the same personalized suggestions, helping sales associates close the deal.
Product Bundles That Boost AOV
Beyond individual recommendations, Maestra lets you create value-packed product bundles as offers. Group complementary items together, automatically display combined discounts, show aggregate reviews, and add "bundle & save" messaging that drives multi-product purchases.
Use case examples
★ "Complete Your Setup" bundle → Customer adds a camera to cart? Show a pre-built bundle: camera + lens + SD card + bag at 10% off the total.
★ One-click add-ons → Make "Frequently Bought Together" bundles even more convenient with a single "Add All to Cart" button instead of adding items individually.
Decorative wall organizer shop 1Thrive. Bundle = a wall organizer + most purchased complementary accessories
Dynamic Product Images: Marketing Creative That Updates Itself
Here’s where Maestra gets really interesting: the platform can automatically generate on-brand product images with up-to-date prices, promotional tags, ratings, and badges—then insert them into emails, ads, or RCS campaigns in real time.
Think about it: your flash sale starts at 9 AM. Prices drop 30%. Maestra instantly creates new product images showing "30% OFF" badges and the new price, then updates every active email and ad creative automatically. No designer needed. No manual updates. Just dynamic, always-current visuals.
If a product goes low-stock, the image updates with a "Only 3 left!" tag. Best seller? It gets a "Most Popular" badge. Price increases? The image reflects it instantly. Reviews hit a milestone? A "+100 5-star reviews" badge appears automatically.
Real-world impact: Furniture Fair was struggling with outdated pricing in their Facebook ads and emails due to Shopify’s cache problems. Customers complained about price mismatches. Maestra’s solution? Dynamic product images that generate in real-time, automatically displaying current prices, promotional tags ("Hot Buy," "Loft Living"), and discount badges. Here’s what makes it powerful: when customers open an email sent two weeks ago, the product images show today’s pricing—not what was accurate when the email was sent. The result: 300% increase in online sales from Facebook ads without increasing budget, and zero customer complaints about pricing discrepancies.
This isn’t just a recommendation engine—it’s an automated creative studio that ensures your marketing always shows current, accurate data.
Advanced Segmentation: Targeting with Precision
When it comes to hitting customers with the right message at the right time, segmentation isn’t just important—it’s everything. The numbers don’t lie: 80% of companies using segmentation report increased sales, with segmented campaigns seeing 14.31% higher open rates and 101% more clicks than their generic counterparts.
But with Maestra, you’re not just getting the basics—you’re getting real-time, advanced segmentation that keeps up, even when you’re running a database with millions of contacts.
Identity Resolution: One Customer, One Profile
Most platforms struggle when the same customer interacts through multiple channels—shopping on mobile, browsing desktop, buying in-store. You end up with duplicate profiles, fragmented data, and campaigns that treat one person like three different strangers
Maestra’s CDP automatically deduplicates and merges customer data, resolving identities across every touchpoint. Email opens, offline purchases, website events, app activity, SMS clicks—all customer signals are unified into a single profile that serves as the single source of truth.
The result? You’re not wasting budget sending duplicate emails to the same person, and you’re not missing revenue opportunities because you didn’t recognize a returning customer across devices.
Use case examples
★ Cross-device recognition → Customer browses on mobile during lunch, adds to cart on desktop at work, receives personalized reminder via SMS—all recognized as one person with one journey.
★ Online + offline merge → Customer registers in-store, shops online later. Profile automatically merges both identities, preventing duplicate welcome emails and ensuring unified loyalty points across channels.
★ Anonymous to known → Visitor browses anonymously for weeks. The moment they sign up, their entire browsing history merges with their new profile—no data lost, complete context gained.
Real-Time Segmentation That Actually Works
Other platforms like to talk a big game about real-time segmentation, but when your database swells past 100,000 contacts, most fall apart. Not Maestra. Whether you’re managing 50,000 or 5 million customers, Maestra’s segmentation is lightning fast, making sure you’re never lagging behind.
Real-World Win: G-Plans, a personalized nutrition platform with 7 million customers, switched from Klaviyo specifically because they needed real-time personalization at scale. The result? They doubled their customer lifetime value in one year.
Switching from Klaviyo to Maestra was like going from MS Paint to Photoshop: you get almost unlimited customization. Every customer action is reflected in their profile in real-time, and we can use that data to personalize every campaign.
Use case examples
★ Real-time AOV upsell → Customer’s cart falls below average order value? Instantly trigger an upsell offer to encourage higher spending. Still not biting? The offer ramps up dynamically until they convert.
★ Dynamic email personalization → Tailor email layout based on customer segment upon sending. For example, display a welcome promo code for new customers who haven’t yet used it.
★ Paid media exclusion for recent buyers → Automatically exclude customers from paid media campaigns who have just made a purchase, ensuring ad spend targets new or returning customers instead.
★ Seamless online-offline integration → Combine in-store purchases with online behavior to create unified, real-time customer segments.
Product-Based Segmentation: Targeting with Precision
With Maestra’s product-based segmentation, your campaigns go from generic to laser-focused. This isn’t one-size-fits-all marketing; it’s about hitting each customer with offers that speak directly to what they care about. Whether they’re eyeing best-sellers or hunting down niche items, Maestra lets you reach them with the perfect message based on their actual browsing and purchase history.
Real-World Win: Magnum Bikes, a premium e-bike retailer, used product-based segmentation to create distinct customer journeys for different catalog tiers. Customers browsing their premium Ranger e-bikes received emails highlighting key features and benefits. Customers looking at pre-owned inventory got prominent links to their Outlet section, converting price-conscious shoppers on value inventory. The result? +56.6% online revenue growth and +111.7% order volume after switching from Klaviyo.
Use case examples
★ Hyper-targeted promotions → Launch a campaign targeting customers who bought items in specific colors or SKUs.
★ Easy multi-item targeting → Want to reach customers who bought any combination of items A, B, or C? Set up a single filter to target them effortlessly.
Nested Segments for Complex Journeys
Building complex customer journeys doesn’t have to feel like building a rocket ship. With Maestra’s nested segmentation and segment subtraction, you can drill down into your audience with surgical precision. No clunky workarounds, no manual filters. Just clear, effective targeting that guides each customer down the right path.
Nested segments let you layer conditions: Target (VIP customers) AND (bought during flash sale) AND (have items in cart) = highly engaged VIPs ready for a final push.
Segment subtraction lets you exclude specific groups cleanly: "All customers who bought Product A" MINUS "Customers who also bought Product B" = focused targeting without overlap or waste.
This level of control means you can build sophisticated customer journeys that adapt to behavior in real time, all without complex technical workarounds.
Use case examples
★ VIP flash sale follow-up → Target VIP customers who bought during a flash sale but abandoned their cart on another item for tailored re-engagement.
★ Cross-category targeting → Engage customers who purchased high-end products but are browsing budget-friendly items, guiding them toward a balanced offer.
★ Accessory upsell → Target (customers who bought high-end running shoes) MINUS (customers who bought running accessories) = prime candidates for accessories cross-sell.
Wishlists that Keep Customers Coming Back
Wishlists are like a slow burn—they let customers save items for later, but always keep you in the back of their mind. With Maestra, you can offer wishlist functionality effortlessly and use that data to create powerful re-engagement campaigns.
Use case examples
★ Wishlist reminder → Customer adds a black jacket to their wishlist and forgets about it? Send a reminder that the jackets are still there but only one left in black.
★ Nudge with urgency → Boost engagement with a limited-time discount on wishlist items to encourage purchase.
Product-Based Events that Keep You Ahead
Maestra takes it even further with product-based events. You notify customers the second a product update happens, maybe even before anyone else knows. You’re not just reacting—you’re staying ahead, driving conversions with personalized, timely nudges that make the difference between “maybe later” and “buy now.”
Use case examples
★ Low stock alerts → Notify customers instantly when their size or favorite color is low in stock to drive immediate engagement.
★ Personalized price drop notifications → Customer has been eyeing an item? Alert them as soon as the price drops, creating a “buy now” moment.
★ Exclusive early-bird notifications → Give loyal customers a heads-up on limited-time sales for products they’ve browsed recently.
Go Deeper with Computed Fields
Want to level up even further? Maestra’s computed fields let you dive deeper into customer behavior. Say you want to target people who consistently buy accessories like hats, sunglasses, or scarves. You can easily set up a rule to pull their most-purchased or most-browsed items into their profile and launch campaigns accordingly.
Use case examples
★ Frequent buyer campaigns → Identify customers who repeatedly purchase specific categories, like outdoor gear, and target them with exclusive offers on similar products.
★ Personalized seasonal outreach → Detect customers who regularly shop seasonal collections and create campaigns that launch right when those collections do.
Multi-Brand and Multi-Store Intelligence
Managing multiple brands or retail locations? Maestra’s segmentation handles complexity without multiplying your workload. Build segments that span brands, isolate specific stores, or combine both.
Identify customers who shop across multiple brands in your portfolio for VIP treatment. Target shoppers near specific retail locations with local events. Segment by purchase patterns across your entire brand ecosystem—all from one unified database.
Sena, a motorcycle gear company operating in US and EU markets, uses Maestra to manage 5-language operations from a single platform. Previously, they ran separate Klaviyo accounts for each region, creating constant friction and duplicate work. With Maestra, they unified everything: one customer database, one campaign hub, automatic language routing. The result? 8.6x campaign revenue growth year-over-year.
Real-World Wins: Maestra’s Advanced Segmentation in Action
Segmentation isn’t just about targeting—it’s about timing, precision, and driving real results. Here’s how one company used Maestra’s advanced segmentation to elevate their marketing strategy:
REKS: Automating Email Campaigns with Hyper-Personalized Segmentation
REKS has seen remarkable results using Maestra’s customer engagement tools:
They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.
November 8, 2024
Metropolitan Group: Ultra-Precision Targeting for High-End Real Estate
Metropolitan Group, a luxury real estate agency, uses Maestra to build ultra-granular segments for high-net-worth clients—filtering by property type, budgets, geography, lifestyle preferences, and language. They send up to 20 daily hyper-targeted campaigns. Result: 20.4% of all leads now come from Maestra, with +35% total monthly lead growth.
Email Composer: Personal, Fast, and Built to Cut Through the Noise
Email marketing isn’t just about hitting "send" anymore—it’s about delivering the right message with impact. While other platforms rely on generic third-party composers, Maestra’s advanced, proprietary email composer is built to do more.
With dynamic content capabilities and optimized HTML, it reduces email size by 30%, avoiding Gmail clipping and ensuring your message lands intact and ready to convert. (And if you prefer, Maestra still supports a traditional composer as well.)
Maestra’s email composer
Integrated Email Builder That Does the Heavy Lifting
Say goodbye to hours spent piecing together blog digests or product showcases. With Maestra, set it up once, and your campaigns run on autopilot, pulling in fresh content without the hassle. No more repetitive work—just seamless, automated emails that keep your audience coming back.
Use case examples
★ Automated blog digest → Set up a monthly email that auto-populates with your latest blog posts, driving engagement without extra work. You’re not spending hours each week curating content, but still seeing up to 0.8% of your revenue driven by that digest alone.
★ Sales digest → Send product digests featuring items on sale, automatically updated and tailored to each audience segment upon sending.
Real-Time Content Personalization that Goes Beyond the Basics
Static content is dying. These days you’re not just selling a product—you’re speaking their language, giving them content that is unique to them and actually matters.That’s how you turn one-time buyers into loyal fans. And the best part? It’s all done in real-time, no manual work or developers required.
Picture this: one email, but with dynamic blocks tailored to different customer segments. So, while one person gets a guide, someone else might get a special offer—all in a single send.
Use case examples
★ Unused welcome promo → New lead hasn’t used their promo code? Include it in an email with personalized product recommendations in their size, color, and location.
★ Engaging post-purchase content → Customer just bought hiking boots? Follow up with a blog post on hidden hiking trails or a guide to breaking in new boots.
★ Switch language by location → Customer’s browsing from another country? Automatically display content in their language to make the experience seamless and personal.
Font Size and Readability That’s Just Right
Now think about customers who need larger text for readability or specific fonts to align with your brand. With Maestra, you’re not stuck using default templates—you can customize the font size and readability to suit your audience.
Use case examples
★ Readability for older audiences → Adjust font size for emails targeted at older demographics to enhance readability and engagement.
★ Brand-consistent typography → Customize fonts and sizes to match strict brand style guidelines, ensuring every email feels on-brand.
Real-Time Pricing and Product Data
Furniture Fair discovered one of Maestra’s most powerful features: real-time pricing in emails. When customers open an email they received two weeks ago, the product images display current prices—not outdated information. This solved a major pain point for their store managers who were fielding customer complaints about price discrepancies.
The system automatically pulls current product data, including:
- Up-to-date prices (even for old emails)
- Promotional badges ("30% OFF", "Limited Time")
- Stock status ("Only 3 Left")
- Review counts and ratings
- Any product attribute that changes over time
Brand-Perfect Typography in Every Email
Your brand has a distinct visual identity—and that includes typography. With Maestra, you’re not stuck using generic email-safe fonts. Customize typography to match your brand guidelines exactly, ensuring every email feels authentically yours.
Cleaner Code, Faster Emails: Maestra’s Built-In Advantage
Bloated emails slow everything down—delivery, load times, and worst of all, engagement. They get clipped, Gmail hides key elements like the unsubscribe button, and they often end up in spam, frustrating your audience before they even read a word. Maestra changes the game. Leaner, cleaner code means faster-loading emails that dodge the spam folder—showing that sometimes, less really is more.
Use case examples
★ Enhanced deliverability → Optimized emails load faster, cutting down on spam risk and keeping your message front and center.
★ Consistent display across inboxes → Slimmer HTML helps prevent Gmail clipping, ensuring your full message reaches the inbox intact.
Real-World Wins: Maestra’s Email Composer in Action
Maestra’s email composer is already proving how trimming down the fat and speeding up email delivery can lead to cleaner, faster campaigns—and bigger payoffs:
4ocean: Faster Emails, Higher Engagement
4ocean slashed email size by 30%, resolving Gmail clipping issues and speeding up delivery. With fewer emails being marked as spam, engagement soared, proving that cleaner, faster emails make all the difference.
Overall, Maestra has become an essential part of our workflow at 4ocean. Its ease of use, reliable performance, and excellent support have exceeded our expectations, making it an indispensable tool for our organization.
November 8, 2024
REKS: Hours Saved with Dynamic Content
Maestra’s dynamic content and automated email campaigns have helped marketers save 25 hours per month and achieve a 3560% ROI (2.5x growth vs. Klaviyo). Personalized in real-time based on customer behavior, elements like promo codes and product recommendations are shown to the right audience, boosting engagement while reducing manual effort.
They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.
November 8, 2024
Personalized and Flexible Promotions and Referrals
With Maestra, your promotions don’t just push products—they hit home. No more generic discounts or one-size-fits-all offers. Now, you can craft deals that feel like they were made for each customer, turning browsers into buyers and loyal fans. Want to reward big spenders or nudge them toward a final purchase? Set the rules, sit back, and watch the conversions roll in.
Use case examples
★ Spend-based rewards → Give customers an extra promo code for every $100 they spend, encouraging higher cart values.
★ Free delivery incentive → Offer free delivery on orders over $199 to increase order sizes and reduce cart abandonment.
★ Targeted discounts for non-sale items → Offer an extra 5% off to items in the cart that aren’t already on sale, sweetening the deal.
★ Accessory discount → Offer a $50 discount on accessories when a main product is purchased, driving add-ons and increasing overall sales.
Loyalty Programs: Rewarding Your Best Customers
Customers aren’t just faceless transactions—they’re real people with real habits, and your loyalty program needs to make them feel like VIPs. Here’s the truth: 78% of consumers don’t even think about brand loyalty until after they make a purchase. So that first click? It’s the beginning, not the end. And what you do next? That’s what hooks them.
Maestra’s loyalty program and promotions builder
Loyalty That Responds in Real Time
With Maestra, loyalty programs aren’t just about stacking points—they’re living, breathing rewards that react to what your customers do.
Use case examples
★ Cart value booster → Customer’s cart totals $90, just below your AOV of $100. At checkout, offer them 2x points for spending $10 more, pushing them to hit the threshold.
★ Urgency with limited-time points → Customer browsing a high-ticket item? Show a pop-up with “Earn 500 bonus points if you purchase within the next 30 minutes, ” driving immediate action.
★ Post-purchase loyalty follow-up → After a customer buys, send an SMS offering 100 bonus points if they leave a product review within 24 hours, increasing engagement and UGC.
★ Cascading reward offers → Automate follow-up offers: 100 points now, 200 points in 12 hours, and a $30 discount for the final push to convert.
Integrated Loyalty Program—No Third-Party Tools Required
Why patch together loyalty programs with clunky third-party tools like Yotpo or LoyaltyLion? Maestra keeps everything under one roof. Your loyalty program talks directly to your email, SMS, and pop-ups—no syncing, no extra steps. Customers see real-time updates on their points, offers, or rewards, whether they’re browsing on their phone or checking their inbox. It’s all seamless, no fuss, and no extra fees for keeping things connected.
Use case examples
★ Real-time point balance updates → Customer earns points after a purchase? Show their updated balance instantly on their next site visit or in a confirmation email.
★ Seamless reward reminders → Customer browsing eligible items? Trigger a pop-up reminding them of their current points balance and available rewards to encourage redemption.
★ Cross-channel loyalty prompts → Notify customers of expiring rewards through SMS and email, driving urgency without relying on external platforms.
Real-World Wins: Maestra’s Loyalty Integration in Action
This brand didn’t just slap on a loyalty program—they used Maestra to make it part of their DNA, giving their best customers reasons to keep coming back.
4ocean: Doubling Engagement with Real-Time Loyalty
4ocean isn’t your average brand. They integrated loyalty points directly into their email flows, tracking customer behavior against environmental impact goals. Customers saw in real time how their points helped the planet. It wasn’t just about buying stuff—it was about making a difference. The result? A 2x jump in email engagement because those points weren’t just numbers—they were a cause.
Overall, Maestra has become an essential part of our workflow at 4ocean. Its ease of use, reliable performance, and excellent support have exceeded our expectations, making it an indispensable tool for our organization.
November 8, 2024
Unmatched Customer Support and Service
Maestra doesn’t just give you support—it gives you an ally. From the second you sign up, you’ve got a dedicated Customer Success Manager (CSM) who knows your business like it’s their own.
Whether you’re untangling integrations or plotting your next big move, your CSM’s got your back every step of the way.
Maestra’s white-glove service
Seamless Data and Platform Migrations
Think platform migrations are a nightmare? Maestra makes it feel like a coffee break. Your CSM takes the lead, handling everything from installing the app to migrating historical data, assets, and flows from platforms like Klaviyo or Attentive, to adding front-end scripts. Plus, we integrate any existing tools or systems you have in place. And the best part? Most migrations are wrapped up in just 2-4 weeks. No scrambling, no lost data—just a seamless transition that keeps your workflows running smoothly.
No-Hassle Flow Setup
Maestra’s support doesn’t stop at onboarding. Every client gets custom flows set up—no exceptions. Your CSM takes care of everything: setting up flows and segments, running A/B tests, and even crafting flow content that sounds like you wrote it yourself. They handle the heavy lifting every time, so you can keep your focus where it matters most.
Strategy Sessions, Not Just Check-Ins
Once you’re up and running, the real work begins. Your CSM is there for weekly strategy sessions—not just basic check-ins. They come prepared with suggestions for optimizing automations and pushing your marketing strategies further.
Have an idea or need adjustments? Your CSM handles it. Whether it’s testing new flows or refining existing ones, they’re right there with you, making sure everything runs seamlessly and delivers results.
Real Support, On Your Terms
And it doesn’t stop there. Whether you prefer Slack, Teams, Trello, or something else, Maestra fits seamlessly into your workflow. Need something fast? Just hop onto Intercom chat, where our first-line support team responds within an average of 2 minutes during ET hours. No canned responses, no endless waits—just real support when you need it.
Real-World Wins: Maestra’s Hands-On Customer Support
When businesses partner with Maestra, they gain more than just a platform—they gain dedicated support that drives results from day one:
PuffCuff: Centralized Marketing That Slashes Costs and Boosts Ad Performance
PuffCuff was drowning in a bloated tech stack and sky-high automation costs. Enter Maestra, and everything changed. By ditching multiple tools for Maestra’s all-in-one platform, PuffCuff slashed automation costs by 73.6% and cut Facebook Ads costs down to size—43.76% lower CPO and a 63.9% drop in CPM. With Maestra, they didn’t just save a fortune—they tightened up workflows and turned customer engagement into a well-oiled machine.
Maestra has been a breath of fresh air for my business. They’ve not only helped us centralize our marketing efforts and get more bang for our buck on ads, but they’ve also been incredibly proactive and full of outside-the-box ideas.
During the onboarding process, they were right there with us, graciously and patiently guiding us through every step, like a trusted friend.
It’s not just about the great tech and smart strategies with Maestra; it’s about the human touch they bring to the table. I’m super pleased with what we’ve achieved together and can’t recommend them enough.
November 8, 2024
Integration Capabilities: Connecting Your Tech Without the Hassle
Your tools should work together like a well-oiled machine, not a jigsaw puzzle. With Maestra, you get pre-built integrations with the platforms your team already uses—Shopify, Gorgias, Power BI, you name it. No clunky patches or time-consuming workarounds. Need something more custom? Maestra’s open API and SDK make it easy to connect to any data source—whether it’s pulling in real-time customer behavior or syncing with your CRM.
And the best part? You won’t be stuck figuring it out yourself. Your dedicated customer success manager sets it all up, so you can skip the grunt work and get straight to what matters.
When something breaks, Maestra doesn’t let you wander around in the dark. Its proactive monitoring has your back, tracking every data source and flagging issues like missed API calls or dropped Shopify data as they happen. Real-time alerts mean you’re on it before things go sideways.
Need more customization for a mobile app? Maestra’s SDK for mobile apps connects everything seamlessly, letting you push real-time notifications without the heavy lifting. Whether it’s syncing lead data or pulling customer behavior insights, Maestra keeps your tech running like it should—without any drama.
Maestra’s mobile push builder
Where other platforms leave you staring at a broken workflow with no clues, Maestra’s integration monitoring shows exactly what went wrong and how to fix it—whether it’s a failed API call or an issue syncing with your CMS. And with support from a hands-on Customer Success Manager, you’re never left to troubleshoot alone.
Real-World Wins: Maestra’s Integration Mastery
When it all works together, magic happens. Here’s how Maestra turned clunky systems into smooth, revenue-driving machines.
4ocean: Shopify Integration for Real-Time Customer Insights
4ocean didn’t just plug Maestra into Shopify for the sake of it—they needed real data to track customer behavior. Every click, product viewed, and cart abandoned was captured in real time, feeding directly into personalized email flows and reports. Instead of sending generic messages, 4ocean targeted customers based on their actual activity. The result? Emails that spoke directly to customer needs, driving engagement and sales where it mattered most.
Overall, Maestra has become an essential part of our workflow at 4ocean. Its ease of use, reliable performance, and excellent support have exceeded our expectations, making it an indispensable tool for our organization.
November 8, 2024
Blossom Flower Delivery: WooCommerce Integration That Grows Revenue Like Wildflowers
Blossom wasn’t playing around when they integrated Maestra with WooCommerce. They had leads slipping through the cracks and revenue waiting to explode. With Maestra, they set up automated flows that didn’t just capture leads—they locked them in. By personalizing every step of the customer journey and using real-time data from their integration, Blossom hit customers with the right offer at exactly the right time. The result? A significant boost in lead generation and revenue, with less manual effort and more action.
Maestra’s team was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales. So, don’t hesitate to give them a try—you won’t be disappointed!
November 8, 2024
Scalability and Performance: Built for Businesses of All Sizes
As your business grows, so do the stakes. Most platforms start to crack under pressure. Not Maestra. Whether you’re sending millions of emails, processing massive data flows, or managing real-time promo codes and loyalty programs, Maestra scales with you. There’s no “too big” here—just heavy lifting, handled effortlessly.
Let’s say you’re hitting that million-email mark—easy. Maestra pumps out 500,000 emails per hour, whether it’s sending out offers, tracking loyalty points, or hitting customers with real-time updates on their orders. And here’s the kicker: the bigger you get, the better your pricing.
Most platforms hike up the costs as you scale, especially when it comes to their Customer Data Platforms (CDPs). Maestra? You grow, your costs shrink per customer. You’re not paying extra for handling more data—you’re paying less.
Reporting and Attribution: Actionable Insights for Growth
You don’t need data just to feel busy—you need data that actually tells you something. With Maestra, every stat has a purpose. No more guessing which emails or loyalty programs are pulling their weight. Maestra gives you premade reports that cut right to what matters: how your marketing is really performing. Forget about building complicated reports from scratch—it’s all there, right at your fingertips.
Accurate Attribution—Only Real Sales Count
Ever seen a platform claim a sale just because someone opened an email? Not with Maestra. Here, only clicks that lead to purchases count. It’s clean, accurate, and means you’re not stuck staring at inflated numbers, wondering what’s really driving sales.
Need to tweak the attribution window to fit your business? You’re in control, whether it’s 7 days, 30 days, or something in between.
Full-Funnel Reporting: Loyalty, Revenue Impact, and More
Most platforms give you generic reports, but Maestra breaks it down. For example—running a loyalty program? You can track average discounts, order values, and bonus points sent, giving you a clear picture of how your rewards are affecting your bottom line. No guesswork—just hard data on who’s a VIP and who’s on the fence.
Maestra’s Loyalty program dashboard
Maestra’s Campaign dashboard
Maestra’s A/B testing reporting
Email Campaign Health: Know Exactly How You Stack Up
Maestra’s email health monitoring keeps your campaigns sharp by comparing your performance to industry standards. From open rates to spam and unsubscribe rates, every metric tells you where you’re winning and where there’s room to improve. Need a boost? Built-in recommendations show you exactly how to turn “good” into “great.” No guesswork—just clear, actionable insights that keep you ahead of the game.
Maestra’s email health monitoring
Full Data Ownership
Want to track more than just sales? Maestra’s Goals Dashboard lets you set up non-revenue targets like free trials, sign-ups, or any other key moments in the customer journey.
And when it comes to data ownership, Maestra doesn’t make you pay to export your own data. It’s yours—download it anytime, in any format, without the extra hassle.
Flexible and Transparent Pricing for Every Stage of Growth
Maestra’s pricing doesn’t come with hidden fees or surprise charges. You pay for what you actually use—simple as that. Starting at $2, 990 a month, you get everything you need to run powerful campaigns, including unlimited emails, a retail-tailored CDP, and more.
Here’s what’s included:
- Real-time CDP with AI-Powered segmentation
- Unlimited emails
- SMS at $0.0045 per message
- Real-time site personalization
- Product recommendations and merchandising
- Loyalty program and promotions
- Paid media optimization
- White Glove Service
Here’s where Maestra leaves competitors in the dust: We don’t nickel-and-dime you for the essentials. Email sends? Covered. Data actions, interaction facts, and impressions? Also covered. Other platforms make you pay for these, but not here. You’re not going to be hit with extra charges just for running your business. And with Maestra, integration is free, with no upfront fees—cancel anytime.
Multi-Brand Management: Powering Multiple Brands Under One Roof
Running multiple brands usually means separate accounts, scattered data, and double the costs. Maestra wipes that mess clean, offering one platform, one dashboard, and a unified view of your customers—no more juggling spreadsheets or scrambling to stay on budget.
Maestra’s multi-brand management
With a unified customer database, you can cross-promote, segment smarter, and target precisely. Set permissions your way—keep brands separate or let teams collaborate. Copy campaigns and automations in seconds, cutting out the busywork.
Need teams focused on their own brands or shared access across all? You decide how connected or separate they are.
While other platforms hike fees as you scale, Maestra keeps it simple. Everything stays under one roof, no matter how many brands you’re managing.
Use case examples
★ Cross-brand promotions → Customer shops across multiple brands? Show tailored promotions to drive engagement across brands.
★ Efficient campaign duplication → Copy a high-performing campaign from Brand A to Brand B to save time and leverage proven success.
★ Custom team permissions → Set permissions so each team only accesses data for their designated brand.
Real-World Wins: Maestra’s Multi-Brand Success
Managing multiple brands doesn’t have to be complicated with Maestra:
G-Plans: Cutting the Chaos of Multi-Brand Management
G-Plans, a personalized nutrition platform, needed a smarter way to handle its growing portfolio. Maestra stepped in, cutting out the inefficiencies of managing brands separately. On average, Maestra shaves 7 hours a month off the workload for every extra brand. For G-Plans, that meant more time to scale and less time stuck in the weeds. Unified data, easy cross-brand targeting—problem solved.
How Maestra Delivers Real Connections
Marketing today is a brutal battlefield. You can’t just throw a bunch of ads into the ether and hope someone bites. Customers want something real—something that feels like it was made for them. Maestra gives you the tools to cut through the noise and actually connect. No more chasing half-baked campaigns that go nowhere. With personalized flows, loyalty programs that stick, and real-time insights, you’re not just keeping up, you’re getting ahead.
This isn’t about boosting metrics for the sake of it. It’s about building something that works—something that makes your customers care enough to click, engage, and come back for more.
You’ve got the vision—now get the tools to match. Schedule a demo today and discover how Maestra can help you scale.