Privacy & Legal

Cookie Policy

Last updated: 02.08.2023 v. 2.0

About this Policy

This Cookie Policy (“Policy”) explains how we use cookies

and other similar technologies to recognise you when you visit our website (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Please take the time to read this Policy carefully. If you have any questions or comments, please contact us via email at

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies have many different features, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help ensure that the advertisements you see online are more relevant to you and your interests.

Cookies set by the website (in this case, by Mindbox) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or mobile device both when it visits the websites in question and also when it visits certain other websites.

How do we use cookies?

When you visit our Website, we may place the following types of cookies:

  • Functional cookies

    • These cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. We may place these cookies without your consent.

  • Marketing cookies

    • These cookies help us reach you and more people like you to spread the word about the service as well as analyze whether we do that effectively.

First party cookies

Cookie Name Type Description Duration
activity Functional This cookie is tracking user’s activity Session
allow Functional This cookie stores user’s consent to the use of cookies or other tracking tools 1 year
directCrm-session Functional This cookie stores information about the user’s session in Mindbox Service (CRM). This cookie refers to the unique ID (deviceGuid) which is linked with the user’s session. 2 years
XSRF-TOKEN Functional The XSRF-TOKEN cookie (also known as a CSRF token) is used to protect the site against Cross-Site Request Forgery (CSRF) attacks. This is a security measure that helps to protect users from CSRF attacks and maintains the integrity and security of the web application. 192 minutes
_delay_mindbox_request Functional The “_delay_mindbox_request” cookie is used to control the timing of sending requests to the Mindbox Service to optimize performance and prevent redundant or unwanted requests. 24 hours
mindboxSessionDataSave Functional This cookie stores session data within the current user’s session Session
mindboxcloud_session Functional This cookie is used to save session data in Mindbox Service 124 minutes

Third party cookies

Cookie Name Provider Type Third party privacy policy / cookie information Description Duration
mindboxDeviceUUID Mindbox Marketing This cookie stores an identifier for linking the user’s data and actions with a specific device. This helps the Mindbox Service to provide personalized content, offers and marketing campaigns based on user behavior and preferences. 15 years
deviceUUID Mindbox Marketing This cookie stores a device identifier which is used to track the user’s unique device. When a user visits a website, the server may set a device ID cookie on the user’s computer or device. This identifier can be used for various purposes such as analytics, content personalization, user activity tracking, etc. 15 years
_ga Google Analytics Marketing Google Analytics cookie track user’s activity, sessions, unique users and other website analytics metrics.

This cookie is installed and used by Google Analytics itself and usually has no direct impact on website users
2 years
_gat Google Analytics Marketing This cookie is used to limit the frequency of requests to the Google Analytics server. It helps control the rate at which data is sent from the client (browser) to the Google Analytics server.

This cookie does not store personally identifiable information about you and is generally used only for analytics purposes and to manage the load on the Google Analytics server.
1 minute
_gid Google Analytics Marketing This cookie helps to distinguish different users of the website.

This cookie stores a unique identifier that is associated with a unique website user.
1 day
sbjs_current_add Sourcebuster JS Marketing This cookie is used along with the tracking and analytics tools such as Snowplow, Segment and others which use the “sb.js” library to collect data about the user’s visit and interaction on the website. 180 days
sbjs_first_add Sourcebuster JS Marketing This cookie is used along with the tracking and analytics tools such as Snowplow, Segment and others which use the “sb.js” library to collect data about the user’s visit and interaction on the website.

This cookie usually stores the user’s first action on the site.
180 days
sbjs_first Sourcebuster JS Marketing This cookie is part of the «sb.js» library and is used along with the tracking and analytics tools such as Snowplow, Segment and others.

This cookie usually stores the data about the user’s first visit to the website. It may include such data as the time of the first visit, user ID or other information linked with the first visit to the website.
180 days
sbjs_udata Sourcebuster JS Marketing The cookie stores user’s data that has been collected and sent to the analytics platform.

It may include various data linked with the user profile, such as ID, email, name, gender, and other demographic data or data about the user’s activity.
180 days

How can I control cookies?

You have the right to decide whether to accept or reject specific types of cookies. You can exercise your cookie preferences on the cookie banner.

You can set or amend your web browser controls to accept or refuse some cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

The cookies that were sent in the past

If you have disabled one or more cookies, we can use information collected by these cookies before the deactivation. However, we cease to collect information via the opted-out cookie.

Updates to this Notice

We may update this Policy from time to time in response to changing legal, technical or business developments. When we update our Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Policy was last updated by checking the “last updated” date displayed at the top of this Policy.

If you are located in the US

This Cookie Policy (this “Policy”) describes how and when Mindbox USA LLC (“Mindbox,” “we,” “us,” or “our”) uses cookies on our website located at (the “Site”), as well how you can manage the cookie settings in your browser. By continuing to visit the Site or use our services, you are agreeing to use of the cookies and similar technologies for the purposes we describe in this Policy.

If you have any questions or comments, please contact us via email at

What is a Cookie?

A cookie is a small text file downloaded to your browser when you visit a website that enables certain features and functionality. You can think of cookies as providing a ‘memory’ for a website, so that it can recognize users and user activity over time. For instance, a cookie may be used to record where you have paused a video so that you can resume playing it from the same spot later on. Most web pages contain elements from multiple web domains, so when you visit the Site your browser may receive cookies from several sources. This may include third parties that Mindbox has hired to provide services such as site analytics or ad targeting. Mindbox also uses web beacons, which are electronic images that may be used in our services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness.

How Mindbox Uses Cookies and Other Tracking Technologies

Mindbox uses cookies and similar technologies, such as web beacons, to help us understand the profile of our visitors, recognize when you are signed in to your account, and provide you with a better user experience. We may also use cookies to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our services and other websites and better understand your online activity.

Third-Party Use of Cookies

Some content or applications on the Site are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

What are your Choices Regarding Cookies?

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our services. To learn more about how to control cookie settings through your browser:

Please go to to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;

Please go to to learn more about “Incognito” and managing cookie settings in Chrome;

Please go to to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Please go to to learn more about “Private Browsing” and managing cookie settings in Safari.

Where can you find more information about cookies?

If you want to learn more about cookies, or how to control, disable or delete them, please visit for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, please go to

You can learn about opting out of third-party targeting cookies on the Digital Advertising Alliance’s consumer choice page at, or the Network Advertising Initiative’s consumer choice page at, or the European Interactive Digital Advertising Alliance consumer choice page

Changes to this Policy

We may change this Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. By accessing the Site or using our services, you agree to the latest version of this Policy. We encourage you to review this Policy whenever you access the Site or otherwise interact with us to stay informed about our practices.

Cookie Policy (previous version)