While a regular abandoned cart flow retrieves some sales, many potential customers fail to complete their purchase after visiting the site. Blossom Flower implemented Maestra’s advanced abandonment customer journey, targeting users at various stages of interaction: session abandonment, browse abandonment, cart abandonment, and checkout abandonment
Blossom Flower Delivery Sees 5x Revenue Boost with Maestra’s Advanced Abandonment Journey
Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico
Company size.
850,000 customers
Challenges
Although a regular abandoned cart flow does recover some sales, many potential customers fail to initiate their purchase after visiting the site due to insufficient nurturing
Solutions
Maestra’s abandonment customer journey extends beyond cart abandonment, re-engaging customers at various stages:• Session abandonment• Browse abandonment• Cart abandonment• Checkout abandonment
Results
A 5x increase in revenue compared to the regular abandoned cart flow
Integrated with:
WooCommerce
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5xIncrease in revenue compared to the regular abandoned cart flow
High open and click rates on the emails sent indicate that the abandonment journey successfully re-engages customers who browsed or left some items
Testimonial
Maestra’s team was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales.
So, don’t hesitate to give them a try — you won’t be disappointed!