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Blossom Flower Delivery Sees 5x Revenue Boost with Maestra’s Advanced Abandonment Journey

Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico.
Company size
850,000 customers
Tim Kremenetskiy
Tim Kremenetskiy
CEO at Blossom Flower Delivery
Profile
Challenges
Although a regular abandoned cart flow does recover some sales, many potential customers fail to initiate their purchase after visiting the site due to insufficient nurturing.
Solutions
Maestra’s abandonment customer journey extends beyond cart abandonment, re-engaging customers at various stages:• Session abandonment• Browse abandonment• Cart abandonment• Checkout abandonment

Integrated with: 

WooCommerce
Results
A 5x increase in revenue compared to the regular abandoned cart flow
  • 5x

    Increase in revenue compared to the regular abandoned cart flow

Image
High open and click rates on the emails sent indicate that the abandonment journey successfully re-engages customers who browsed or left some items

Testimonial

More Wins From Blossom Flower Delivery

California-Based Flower Delivery Service, Blossom Flower, Generates 9% Incremental Revenue Through Website Personalization

Blossom Flower Delivery Launched 38 Automated Campaigns over the Course of a Month and Received a ROI of 426% On Marketing Automation

Blossom Flower Delivery Doubles Lead Generation with Maestra’s Gamified Form