Blossom Flower Delivery Doubles Lead Generation with Maestra’s Gamified Form

Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico
Company size. 
850,000 customers
author
Tim Kremenetskiy,
CEO, Blossom Flower Delivery
Challenges
The standard “10% off first purchase” lead capture form yields flat results, with many visitors leaving the website without providing their email addresses
Solutions
Implemented Maestra’s gamified lead form, which allows visitors to choose one of several secret gift boxes, incentivizing email submission
Results

A 6.72% lead conversion rate, over 200% higher than the average 2–3% in e-commerce

Integrated with. 

WooCommerce

Gamified Lead Form

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  • 6.72%
    Lead conversion rate. Out of 17,879 visitors who encountered the pop-up, 1,202 were eager to share their emails for a chance to receive a surprise gift box, effectively doubling the engagement compared to standard discount offers

Testimonial

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