Privacy & Legal / Master Service Agreement (MSA)


Mindbox Service Rates (version 5.0)

This ANNEX to Agreement (hereinafter — Annex I") is made and entered into _____ day of _____, _____ between Parties. Annex I determines the applicable Mindbox Service Rates. Annex I shall constitute an integral part of Agreement and continues to be in full force and effect in accordance with the provisions of Agreement.

Basic module fare

Online access to Mindbox Service through a browser and an interface for automated interaction with other programs (API), import and export of data, segmentation, trigger events, reports, initial configuration of Mindbox Service, product training and assistance in setting up automatic campaigns, as well as technical support for the operation of Service are available from 9 am to 6 pm Moscow time on business days.

The cost of Basic module includes up to 5 Accounts with support chat access, up to 1.5 million Clients, 250 million Client actions, 500 million Client segment change facts, and 20 million orders.

The cost of Basic Module is calculated based on the maximum number of Clients in Customer’s database for Accounting Period.

Number of Clients in database (maximum value per Accounting period) Costs per Accounting period, EUR, excluding VAT
0 – 3 000 111
3 001 – 30 000 1111 for 3 000 Clients plus 0.006632 per each Client starting from 3 001, but no more than 290.07
30 001 – 130 000 290.07for 30 000 Clients plus 0.005112 per each Client starting from 30 001, but no more than 801.27
130 001 – 500 000 801.27 for 130 000 Clients plus 0.002211 per each Client starting from 130 001, but no more than 1 619.34
500 001 and more 1 619.34 for 500 000 Clients plus 0.001105 per each Client starting from 500 001, but not more than 2 724.34

Extensions fare

Data Costs per 1 item per Accounting period, excluding VAT
Clients exceeding 1.5 million 0.000207 EUR
Client actions exceeding 250 million 0.000010 EUR
CClient actions more then 2 billion 0.000018 EUR
Client segment change facts exceeding 500 million 0.000010 EUR
Orders exceeding 20 million 0.000035 EUR
For each Account with support chat access exceeding 5 1% from Basic module fare

The maximum value of the corresponding parameter for the Accounting Period is used to calculate the Extensions cost.

Additional module fare

Additional modules Costs per Accounting period, % from Basic module fare
Email. Mass, triggered and transactional e-mail messaging. Includes ESP with unlimited emails 30%
Sms. SMS messaging via external gateway with same features as in e-mail module 10%
Viber. Viber messaging 10%
Mobile Push. Mobile push messaging 50%
Web Push. Web push messaging 10%
Loyalty. Customer identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. Trade promotions: 3 for 2, happy hours, promotion codes 170%
Customer's personal page. Customer personal page, developed and hosted by Mindbox. Bonus points account details, burnout dates, purchase history, personal offers 20%
Automated product recommendations. Product recommendation engine: different algorithms (including real-time recommendations for non-authorised website visitors), ability to manually tune-up conditions 30%
Best time for mailings. Algorithm that automatically determines the best time of the message to be sent to the customer 10%
Messengers and chats. Telegram, whatsapp, vk, web chat. Chat operators workplace, visual bot builder, mailings in the messengers 40%
Whatsapp. Chat operators workplace, mailings in the messengers 10%
Next Best Action. The algorithm maximizes probability of purchase by using machine learning technology for prediction of the best day for sending a letter with personal recommendations 25%
Website personalisation. Pop-ups and built-in blocks with a customisable dynamic content. Customisable scenarios are based on the data stored in the CDP. 100+ ready-to-use templates, third-party design and mark-up could be used too 30%
Media. Integration with the key ad systems (Facebook etc) 20%
Enterprise security. Extra data protection measures: 2FA authentication, SIEM Export, IP restrictions, customer data masking 130%

The cost of Basic Module for the purposes of the Additional Modules cost calculation is applied without the cost of Extensions.

Additional services

Scope of the Services Costs per hour, excluding VAT
Manager’s advisory services 55 EUR

Staging project

Costs per 1 item per Accounting period, EUR, excluding all sales and/or use taxes
data storage in Microsoft Azure
138 EUR + 0,000207 EUR per each Customer + 0,000018 EUR per each Action

The total cost of Subscription to Mindbox Service for Accounting Period is calculated as the sum of Basic module, Extensions, Additional modules, and Additional services costs and cannot be less than 1 382 EUR excluding VAT (except for an incomplete Accounting Period).

If Loyalty Additional Module is activated, then the total cost cannot be less than 1 796 EUR excluding VAT (except for an incomplete Accounting Period) These limits are applicable if Manager and Lead manager have been assigned.



Representative of Customer:

Representative of the Contractor: