17 Best Popup Apps That Actually Boost Sales in 2026

Popup apps have evolved from being annoying distractions into powerful sales tools that effectively boost conversions and help achieve 52.6% higher engagement rates (Forbes). The right popup software can make the difference between irritating visitors and creating meaningful connections with customers.
Many excellent popup builders exist today. The choice can feel overwhelming. We evaluated their features, pricing plans, support quality, and user experiences thoroughly.

Pop-up Tools Comparison

Tool

Key Features

Starting Price

Support

Maestra

 — Pre-designed popup templates
— Easy-to-use interface
— Drag-and-drop editor
— Multiple customizable formats (stories, quizzes, spin-the-wheel, games, etc.)
— Advanced targeting and in-session segmentation
— Advanced up-to-the-minute personalization
— 16 AI engines for personalized recommendations
— Flow Builder
— Live CDP
— Flexible A/B testing
— Detailed reporting with configurable attribution
— Unified platform instead of multiple tools
— No IT support or coding needed
— Help with setups, strategy, and design

$2,990/month
- No setup/onboarding fees
-Month-to-month billing, no cancellation penalties
-Transparent pricing (unlimited API calls & users)

White-glove service for each client as part of subscription:
- Dedicated Customer Success Manager
- Integration and migration assistance
- Flows and A/B tests setup
- Shared Slack channel
- Live chat (responses within 5 minutes)
- Weekly calls to discuss results and strategy
- Knowledge base

Popupsmart

- Gamification elements
- Easy-to-use interface
- Pre-made templates
- Smart targeting
- A/B testing


Free for 5,000 pageviews
$39/month

- Email
- Live chat
- Detailed documentation
- Tutorials

Sleeknote

- 100+ templates
- Unlimited campaigns
- Advanced targeting


$69/month

- Email
- Chat
- Phone support
- Dedicated success manager
- Free custom-made campaigns for new users

OptiMonk

- 300+ templates
- Smart Tags
- A/B testing

Free for 10,000 pageviews
$29/month

- Multi-language support in live chat
- Email
- Knowledge base

OptinMonster

- Large template library
- A/B testing
- Easy-to-use editor
- Analytics with revenue attribution

$7/month

- Email
- Detailed documentation
- Product guides
- Video tutorials

Getsitecontrol

- Smart targeting
- Pre-made design templates
- User-friendly builder

$9/month

- Live chat
- Email
- Detailed documentation

Adoric

- Gamified elements
- Ready-to-use widgets
- Advanced targeting
- Customizable templates

Free for 20 orders per month
$4.99/month

- Live chat
- Onboarding session
- Helpdesk with guides

Picreel

- Exit-intent technology
- 100+ templates
- Advanced targeting
- A/B testing

Free for 5,000 pageviews
$9.99 for 50K views

- Phone
- Chat
- Email
- Detailed guides

Poptin

- Multiple popup formats
- Advanced targeting
- Customizable templates
- Exit-intent technology

Free for 1,000 visitors
$20/month

- Email
- Live chat
- Phone support for Agency users
- Knowledge base

Privy

- Drag-and-drop editor
- Live statistics
- Revenue tracking

$24/month

- Email
- Chat
- Dedicated strategists for $150 per month

Wisepops

- AI product recommendations
- A/B testing
- Revenue tracking
- Advanced targeting

$49/month

- Community access
- Weekly coaching
- Detailed documentation and tutorials

Bloom

- Multiple opt-in types
- 100+ templates
- A/B testing capabilities
- Detailed statistics dashboard

$89/year

- Forums and tickets
- Detailed documentation
- Knowledge base
- Video tutorials

Justuno

- AI recommendations
- Advanced targeting
- Segmentation capabilities
- A/B testing functionality

$39/month

- Email
- Chat
- Zoom
- CRO strategists for Plus plan subscribers

BDOW (Sumo)

- Pre-designed customizable templates
- Advanced targeting
- Built-in email marketing features
- A/B testing

$15/month

- Email
- Priority for Pro and Plus plans
- Detailed documentation

PopupAlly

- Exit-intent technology
- Multiple languages
- Visual editing

$49/year

- Detailed documentation
- Troubleshooting guide
- Email for paid users

HelloBar

- Pre-made templates
- Easy-to-use interface
- A/B testing
- Advanced targeting



Free for 5,000 views
$29/month

- Email
- In-app chat
- Detailed documentation

Popup Maker

- Unlimited popups and pageviews
- Advanced targeting
- Strong integration with form builders and marketing tools


$59/year

 — Detailed documentation

Maestra is a complete website personalization platform. It leads the vanguard of popup software with its AI-powered platform that delivers more than simple customer involvement. Their platform helps businesses create tailored customer experiences through advanced segmentation and up-to-the-minute interactions.

Maestra Features

Maestra's site personalization tools help adjust content and promotions in real time to increase conversion rates and average order value. Users can access all of Maestra's interactive content:
  • Pop-ups and in-apps
  • Forms
  • Embedded blocks
  • Dynamic widgets and banners
  • Bundles and bars
  • Stories and games
  • Product-picking quizzes
  • Surveys and polls
Maestra’s pop-up creation page
Maestra’s pop-up creation page
Everything adapts instantly to the customer's actions. Maestra shines with its up-to-the-minute Customer Data Platform (CDP) that targets visitors based on behavior, location, and device. Users can segment messages down to city-level targeting.
In Maestra, you can control how many popups or other elements appear in one session and how often they repeat. On top of that, each element has flexible targeting options:
  • When and how often it shows
  • Which pages it appears on
  • Which shopper segments see the element
Basic features like personalized popups or banners can be implemented in just a few minutes. Maestra has an easy-to-use interface and drag-and-drop editor. You can choose from Maestra's dozens of pre-made, fully customizable popup templates, including gamified ones, or create your own designs.
Maestra’s pop-up template editing
Maestra’s pop-up template editing

Maestra Pricing Plans

Maestra uses a monthly subscription model. The pricing structure depends on active customer profiles. The starting price is $2,990 for up to 150,000 profiles.
Each Maestra subscription has a complete suite of features:
  • CDP with immediate processing
  • Flow Builder
  • Advanced in-session segmentation and personalization capabilities
  • Built-in automation
  • AI-powered product recommendation engine with 16 algorithms
  • Email and SMS marketing capabilities
  • Site, app, and pricing personalization tools
  • A/B testing
  • Analytics with configurable attribution and detailed reports
  • A dedicated manager who handles all integration and migration setup
Unlike many competitors, Maestra doesn't charge setup or onboarding fees.

Maestra Support

Customer Success Managers (CSMs) deliver exceptional support from implementation to strategy optimization at no extra cost. CSMs set up integrations with your tech stack, move data from your current tools, and create custom flows without coding requirements. Users can get help from the CSM through a shared Slack channel, live chat, and weekly strategy calls. Maestra’s CSMs help users get better conversion rates through well-targeted, non-disruptive popups.
Support includes:
  • All data migration from previous platforms
  • Rebuilding flows, automations, and campaigns
  • Keeping third-party platforms running without interruption
  • Help with marketing strategy and design of pop-ups and other elements
  • Flow and segment configuration
  • A/B testing implementation
Maestra service doesn’t leave users alone with a knowledge base and FAQs. Brodie Johnson, E-commerce Sales Account Manager at Sena, noted, "I appreciate the white-glove service and the design freedom Maestra offers. The integration was quick and easy. The team is always just a message away, providing hands-on support."

Maestra Pros and Cons

Pros

Cons

Accessible interface with no coding needed

Starting at $2,990

Flexible content composer

No free plan available

Pre-designed customizable templates

Designed for a full-stack approach

Advanced up-to-the-minute personalization features

Not suitable for companies that only need a pop-up tool (not looking to update their tech stack)

Centralized platform eliminates tool sprawl

No IT required for support and operation

Your CSM helps with all setups and design

150+ ready-to-use integrations

Flexible A/B testing and detailed reporting

Advanced targeting and segmentation

Built-in automation

Request a Maestra Demo to see how its pop-up tools can boost your customer engagement and sales.
Popupsmart is a no-code popup builder that helps businesses get leads and boost conversions through customizable popup campaigns. The tool works well with a simple approach and helps marketers build email lists and engage site visitors.

Popupsmart Features

The platform has detailed targeting options like time-on-page, exit-intent, and scroll depth triggers. You can choose from different popup formats—full-screen, lightbox, and floating bars . The platform also has fun elements like spin-to-win and lottery ball to get users involved. The AI-powered popup builder creates fully branded popups with one prompt. It builds a ready to publish popups with headline, image, and CTA.
Pop-up editing in Popupsmart
Pop-up editing in Popupsmart

Popupsmart Pricing Plans

Here's what Popupsmart costs monthly:
  • Free: 5,000 monthly pageviews, 1 website, 1 popup
  • Basic: $39 per month for 50,000 monthly pageviews, 3 websites, unlimited popups
  • Advanced: $69 per month for 100,000 monthly pageviews, 5 websites, unlimited popups
  • Pro: $99 per month for 250,000 monthly pageviews, 7 websites, unlimited popups
  • Expert: $159 per month, 500,000 monthly pageviews, unlimited websites, unlimited popups
Users who go over their pageview limit with auto-extend turned on will pay $10 for every extra 10,000 pageviews.

Popupsmart Support

Popupsmart provides 24/7 live chat and email support with responses within 24 hours. Their Help Center has detailed documentation with tutorials about campaign building, customization, and analytics.

Popupsmart Pros and Cons

Pros
Cons
Easy-to-use interface that needs no coding skills
Usage-based pricing can cost more for high-traffic sites
Pre-made templates with AI-powered suggestions
Less design flexibility compared to some competitors
Smart targeting options for visitor customization
No built-in email automation (needs third-party integration)
Lightweight code (97 KB) that keeps website speed intact
Only one popup campaign available in the free version
A/B testing
Sleeknote helps online retailers turn website visitors into qualified leads without disrupting the customer’s browsing. This popup tool makes it easy to create tailored customer experiences based on how visitors behave and their segments.

Sleeknote Features

Sleeknote delivers detailed popup options through forms, sidebars, slide-ins, and game elements that boost conversions. The platform has over 100 pre-designed templates you can easily customize without coding or developer help. Sleeknote shines in advanced targeting—you can show specific messages to visitors on certain pages at the right time.
The software lets you run unlimited campaigns on unlimited domains whatever plan you choose. This makes it perfect for businesses with multiple websites or agencies serving many clients.
Sleeknote’s templates

Sleeknote Pricing Plans

Sleeknote bases its pricing on monthly visitor volume with six main tiers:
  • $69 per month for up to 25,000 monthly visitors
  • $83 per month for up to 50,000 monthly visitors
  • $155 per month for up to 125,000 monthly visitors
  • $240 per month for up to 200,000 monthly visitors
  • $319 per month for up to 300,000 monthly visitors
  • $470 per month for up to 500,000 monthly visitors
You can try all Sleeknote’s features free for 14 days without a credit card.

Sleeknote Support

Sleeknote delivers customer service through email, chat, and phone support. Every plan comes with a dedicated success manager who helps you implement and optimize the platform. New users get free custom-made campaigns from Sleeknote’s conversion specialists.

Sleeknote Pros and Cons

Pros
Cons
Accessible interface
Costs more than similar tools
Unlimited campaigns and domains on all plans
Takes time to learn all features
Strong integration options with major ESPs and e-commerce platforms
Visitor-based pricing gets expensive as traffic grows
+100 pre-made templates
OptiMonk helps turn website traffic into customers through tailored popups. Marketers can create high-converting campaigns within minutes without any coding skills.

OptiMonk Features

The drag‑and‑drop editor lets users design professional popups that match their brand's look. Style settings can be reused to save time. Users can choose from 300+ pre-built templates that serve various conversion goals like lead generation, cart abandonment, and gamified popups. The platform shows campaigns based on specific user behavior. Businesses can customize messages with customer names or locations through Smart Tags. OptiMonk offers complete A/B testing that goes beyond simple headlines or button colors. Marketers can test different offers, formats, and targeting rules.
OptiMonk’s templates
OptiMonk’s templates

OptiMonk Pricing Plans

OptiMonk bases its pricing on monthly pageviews:
  • Free: 10,000 pageviews per month for 1 domain, unlimited campaigns

  • Essential: $29 per month for 20,000 pageviews, 2 domains

  • Growth: $99 per month for 100,000 pageviews, 4 domains

  • Premium: $249 per month for 500,000 pageviews, 10 domains, dedicated account manager

  • Master: Custom pricing for enterprises handling massive traffic

OptiMonk Support

The OptiMonk team responds quickly, with average reply times under 3 minutes. They help with implementation, integration, and custom code solutions. You can reach them through live chat in multiple languages, email, or browse their knowledge base.

OptiMonk Pros and Cons

Pros
Cons
Conversion-oriented features and product recommendation capabilities
Pageview-based pricing can get expensive with high traffic
Fast-loading popups using global CDN
Limited built-in embedded forms functionality
Detailed revenue analytics that go beyond vanity metrics
OptinMonster stands as one of the most popular popup apps today. More than 1 million websites use its platform to transform visitors into subscribers and customers through targeted campaigns.

OptinMonster Features

The platform provides nine campaign types including lightbox popups, floating bars, and slide-in scroll boxes that drive better conversions. Users have access to 700+ pre-built templates they can customize with an easy-to-use builder without coding knowledge. The software's signature Exit-Intent technology spots visitors ready to leave and helps businesses make one final conversion attempt. The advanced targeting system shows campaigns based on visitor behavior, location, device type, and page interactions.
Exit-intent pop-up creation in OptinMonster
Exit-intent pop-up creation in OptinMonster

OptinMonster Pricing Plans

OptinMonster bases its pricing on impressions instead of pageviews:
  • Basic: $7 per month, billed annually with 2,500 monthly campaign impressions and one site
  • Plus: $19 per month, billed annually offering 10,000 campaign impressions and two sites
  • Pro: $29 per month, billed annually providing 25,000 campaign impressions and three sites
  • Growth: $49 per month, billed annually allowing 100,000 campaign impressions and five sites
Each plan comes with unlimited campaigns and a 14-day money-back guarantee.

OptinMonster Support

Every user gets email assistance. Higher-tier subscribers can access live chat support. OptinMonster University provides detailed documentation, product guides, and video tutorials. Users typically receive responses within two hours during business days.

OptinMonster Pros and Cons

Pros
Cons
Large template library with easy-to-use editor
No free plan available
Detailed analytics with revenue attribution
Advanced features restricted to higher-tier plans
Smooth integration with WordPress and major email services
Some features might be complex to learn
No traffic penalties for successful campaigns
Pricing can increase as feature needs expand
Getsitecontrol pairs popup functionality with detailed email marketing capabilities to give businesses an all-in-one solution that nurtures leads and connects with visitors.

Getsitecontrol Features

The platform's versatile widgets let businesses build email opt-in forms, promo bars, surveys, and exit popups without any coding. Smart targeting options display campaigns based on visitors behavior, location, and device type. The platform goes beyond popups with automated workflows, contact management, and promotional email broadcasts. A template gallery provides professionally designed forms and emails, while the user-friendly builder lets you customize extensively.
Editing in Getsitecontrol
Editing in Getsitecontrol

Getsitecontrol Pricing Plans

Getsitecontrol's pricing structure depends on features and widget views:
  • Free plan + $2 per 1,000 emails
  • Pro: $19 per month + $1.60 per 1,000 emails
  • Pro Max: $29 per month + $1.40 per 1,000 emails
Each plan comes with widgets, automations, email broadcasts, and templates. Unlike other platforms, Getsitecontrol doesn't base charges on contact list size. Users pay only for emails sent, and the first 1,000 emails come free.

Getsitecontrol Support

Live chat support runs 24/5, backed by email assistance. The platform's help center has detailed documentation about widgets, contacts, broadcasts, and automations.

Getsitecontrol Pros and Cons

Pros

Cons

Simple implementation with no technical skills needed

Limited options to integrate with social media

Pre-made design templates

Users want more customization features

Flexible targeting options

Mobile-optimized displays that work consistently

Adoric turns website visitors into loyal customers through custom popup experiences. This popup app focuses on personalized content and customer engagement.

Adoric Features

The platform provides detailed popup capabilities such as email collection forms, exit-intent popups, upsells, cross-sells, and gamified elements like spin the wheel. Users will find a friendly drag-and-drop editor with fully automated, ready-to-use widgets that take minutes to install. Adoric’s advanced targeting options use visitor behavior, demographics, and location to create highly personalized campaigns.
Adoric pop-up editor
Adoric pop-up editor

Adoric Pricing Plans

Adoric offers volume-based pricing tied to monthly orders:
  • Free: Up to 20 store orders per month

  • 0-100 orders: $4.99 per month

  • 101-200 orders: $9.99 per month

  • 201-500 orders: $24.99 per month

Users get complete feature access without restrictions across all plans.

Adoric Support

The team responds through live chat within 1 minute on weekdays and within 24 hours on weekends. They schedule one‑on‑one onboarding sessions and maintain a detailed helpdesk with installation guides.

Adoric Pros and Cons

Pros
Cons
Simple installation and usage
Longer response times on weekends
Customizable templates
Limited product recommendation flexibility
Proactive customer support
Picreel helps boost conversion rates through smart exit-intent popups that capture leads at key moments.

Picreel Features

Picreel’s exit-intent technology detects when visitors are about to leave a website and shows timely offers to reduce bounce rates. The platform has over 100 customizable popup templates that come in multiple formats like exit popups, special offers, and lead capture forms. Picreel also provides advanced targeting options based on visitor behavior, time spent on page, scroll depth, and location. The tool works naturally with +700 marketing platforms and tools like HubSpot, Shopify, and Mailchimp CRM.
Creating popups in Picreel
Creating popups in Picreel

Picreel Pricing Plans

Picreel comes with three main pricing options:
  • Free Plan: $0 forever for up to 5,000 pageviews per month with all features

  • Essentials Plan: $9.99 per month for up to 50,000 pageviews, one domain

  • Business Plan: $39.99 per month for up to 200,000 pageviews, five domains

Users get unlimited campaigns, domains, and popups with advanced targeting capabilities in all plans.

Picreel Support

Users can reach customer support 24/7 through phone, chat, and email channels. The support team provides quick help. The help center has detailed guides about campaign creation, implementation, and troubleshooting.

Picreel Pros and Cons

Pros
Cons
Advanced targeting and segmentation features
Template library lacks industry-specific options
Needs minimal design knowledge
Basic templates design
A/B testing capabilities
Poptin helps businesses capture leads and boost conversions with customizable popups and forms that take minutes to create. It is a trusted choice for marketers who need effective tools to connect with their audience.

Poptin Features

The platform offers multiple popup formats such as lightbox popups, full-screen overlays, slide-ins, and top/bottom bars. Users can leverage exit-intent technology and advanced triggers like time delay, page scroll, inactivity, and click count
The drag-and-drop editor lets users create popups without coding skills. Poptin’s targeting capabilities work with advanced options like geolocation, browser targeting, traffic source filtering, and device-specific displays.
Poptin pop-up editor

Poptin Pricing Plans

Poptin structures its pricing based on monthly visitors:
  • Free: 1,000 visitors per month, 1 domain, unlimited, branded
  • Basic: $25 per month for 10,000 visitors, 1 domain, unbranded, 1,000 autoresponders
  • Pro: $59 per month for 50,000 visitors, 4 domains, 5,000 autoresponders
  • Agency: $119 per month for 150,000 visitors, unlimited domains, 15,000 autoresponders

Poptin Support

The platform provides live chat and email support for all plans, while phone support is available for Agency users. A detailed knowledge base helps users find answers quickly.

Poptin Pros and Cons

Pros
Cons
User-friendly popup builder with customizable templates
Branded footer on free plan
Exit-intent technology available on free plan
Phone support is unavailable on most plans
70+ native integrations + Zapier connectivity
Advanced targeting options
Privy brings together email, SMS, and list growth tools with expert strategy that helps businesses turn visitors into loyal customers. The platform ranks as Shopify’s Email & SMS Marketing App that’s #1‑reviewed and streamlines the customer experience.

Privy Features

The platform offers flexible popups with detailed targeting to create messages for different stages of a customer’s experience. You can use exit-intent offers, quizzes, and multiple display options to connect with visitors.
Their drag-and-drop editor lets you create revenue-generating emails quickly. It’s designed to be simple to be simple, and it shows live statistics about how each email or SMS performs through opens, clicks, and revenue. Businesses can create automated revenue-driving flows using pre-built templates.
Privy targeting setups

Privy Pricing Plans

Privy has several pricing options:
  • Starting at $24 per month for up to 10,000 monthly pageviews
  • Starting at $48 per month for up to 25,000 monthly pageviews
  • Starting at $84 per month for up to 50,000 monthly pageviews
  • Starting at $168 per month for up to 100,000 monthly pageviews
  • Starting at $300 per month for up to 200,000 monthly pageviews
  • Starting at $420 per month for up to 500,000 monthly pageviews

Privy Support

The platform’s support team gets high marks for quick responses and helpful guidance. Every plan includes email and chat support, and dedicated strategists are available at $150 per month.

Privy Pros and Cons

Pros

Cons

Easy-to-use interface

Lists cost more as they grow

Effective list growth tools including spin-to-win

Lower plans have limited features

Drag-and-drop editor

Fewer automation options compared to competitors

Wisepops stands out as a premium popup tool with a 4.7 rating on Shopify. This conversion rate optimization toolkit helps businesses create customized shopping experiences and boost revenue through contextual campaigns.

Wisepops Features

Users can launch high-converting popups without coding skills on the Wisepops platform. The platform comes with:
  • AI-powered product recommendations that display bestsellers and "frequently bought together" items
  • Advanced targeting options based on URL, location, behavior, and cart value
  • A/B testing with control groups to boost conversions
  • Direct revenue tracking from campaigns
  • Native Shopify and Klaviyo integrations that sync customer data
Wisepops pop-up editor
Wisepops pop-up editor

Wisepops Pricing Plans

The platform's Essential plan starts at $49 per month with all features, up to 2 websites and basic support.
  • $49 per month for 50,000 pageviews
  • $99 per month for 100,000 pageviews
  • $179 per month for 250,000 pageviews
  • $249 per month for 500,000 pageviews
Wisepops Enterprise plan with custom pricing includes a dedicated Customer Success Manager.
All plans come with a 14-day free trial.

Wisepops Support

New users become part of the Wisepops Community right after signing up. The platform's help center and tutorials provide comprehensive documentation. Weekly coaching sessions with experienced professionals help users get personalized guidance.

Wisepops Pros and Cons

Pros
Cons
Accessible interface with no coding needed
Design options can feel restricted when creating unique experiences
Advanced targeting and AI product recommendations
New users might face a learning curve despite the user-friendly interface
Built-in Shopify features
Complete revenue attribution
Bloom is an email opt-in WordPress plugin that helps sites grow their subscriber lists through smart popups. Website owners can turn their casual visitors into loyal subscribers with this versatile tool.

Bloom Features

The plugin gives users six different opt-in form types: automatic popups, fly-ins, inline forms, below-content forms, widget area forms, and locked content options. Users can choose from over 100 pre-designed templates and customize them to match their brand’s look. Bloom has multiple trigger options like timed delays, scroll depth, after commenting, and user inactivity. The tool naturally works with 19 popular email marketing services.
Bloom’s design capabilities

Bloom Pricing Plans

Users can only get Bloom through Elegant Themes membership:
  • Yearly Access: $89 per year
  • Lifetime Access: $249 one-time payment

Bloom Support

Users can get help through forums, tickets, and detailed documentation. The platform provides video tutorials and detailed articles to help users.

Bloom Pros and Cons

Pros
Cons
Multiple opt-in form types for different engagement strategies
Only available with Elegant Themes membership
Complete A/B testing capabilities
No visual drag-and-drop builder
Detailed statistics dashboard
Justuno stands out as a conversion optimization platform that helps businesses convert more existing traffic through intelligent targeting.

Justuno Features

The platform delivers various popup formats such as fullscreen overlays, center popups, corner slide-outs, and top/bottom banners. Justuno's resilient design studio creates responsive popups that match brand aesthetics. Advanced targeting capabilities include geolocation, UTM parameters, cart value, and visitor behavior metrics. Plus plan subscribers can access AI-powered product recommendations and upsell capabilities.
Justuno’s popup editor
Justuno’s popup editor

Justuno Pricing Plans

Websites with less than 2,000 monthly visitors can use Justuno's free plan. Paid plans begin at $39 monthly, with pricing tied to visitor traffic volume. Higher-tier plans include the Justuno Plus option with dedicated account strategists.

Justuno Support

Support is the lifeblood of Justuno's offering through multiple channels including email, chat, and Zoom. Their onboarding process guides businesses to implement best practices and integrate their tech stack. Plus plan subscribers benefit from dedicated CRO strategists who provide technical expertise and strategic guidance.

Justuno Pros and Cons

Pros

Cons

Easy-to-use platform that needs minimal developer assistance

Pricing structure based on pageviews gets pricey as traffic increases

Customer support with fast response times

Learning curve with many configuration options

Advanced targeting and segmentation capabilities

A/B testing

BDOW, previously Sumo, equips website owners with a smart popup and form tool to build active email lists. This popup app helps businesses get leads through forms they can customize to match their website's look.

BDOW Features

BDOW has various popup formats like welcome mats, scroll boxes, smart bars, and exit-intent popups. Businesses can display forms based on specific URLs, devices, referring websites, visitor behavior, and exit-intent. On top of that, it offers A/B testing functionality to boost conversion rates. Users can integrate with popular marketing tools through direct connections and webhooks to improve their workflow.
BDOW’s editor
BDOW’s editor

BDOW Pricing Plans

A free plan with a limit of 100 conversions per month is available. Paid plans start at $15 per month for one site and $49 per month for up to three sites. Paid plans remove BDOW branding and come with advanced features like advanced visitor targeting.

BDOW Support

Email support is available to all customers, while Pro and Plus subscribers get priority help. The platform's help center provides detailed documentation.

BDOW Pros and Cons

Pros
Cons
Pre-designed customizable templates
Free version has conversion limits and branding
Advanced targeting
Most templates aren’t available in the free version
Built-in email marketing features and simple integration with email tools
Limited number of popup types available
Free plan
PopupAlly is a WordPress popup plugin that takes a reader-friendly approach to list building. This tool helps you grow your subscriber base without disrupting the user experience.

PopupAlly Features

The plugin uses innovative technology to detect when visitors are about to leave your site. You can customize designs through visual editing without any coding skills. The platform goes beyond regular popups and lets you create embedded opt-in forms, horizontal bars, and two-step opt-ins. Your forms can speak your audience’s language since PopupAlly supports multiple languages for field names and buttons.
Creating pop-ups in PopupAlly
Creating pop-ups in PopupAlly

PopupAlly Pricing Plans

A yearly subscription to PopupAlly Pro costs $49 and comes with a 14-day money-back guarantee. Your subscription lets you create unlimited popups and install them on any number of personal and business websites. Each plan includes regular plugin updates and email support.

PopupAlly Support

The platform provides troubleshooting guides for common problems and detailed documentation. Every paid plan comes with email support. Premium users get access to video tutorials and training materials about best practices.

PopupAlly Pros and Cons

Pros

Cons

Installation needs no technical knowledge needed

Free version has limited design options

Multiple languages

Email automation features are not built in

HelloBar enables more than 600,000 websites to connect with visitors through attention-grabbing messages that boost conversions and prompt customer action. This popup tool started as a simple website announcement solution and has grown into a complete conversion platform.

HelloBar Features

The platform comes with various popup formats such as persistent header bars, modals, alerts, sliders, and full-screen takeovers. Users get access to hundreds of pre-built templates and a visual editor to customize colors, sizes, and layouts. The system allows advanced targeting based on location, ad campaign, traffic source, and visitor behavior. A/B testing features help users find the best-performing variants during campaigns.
HelloBar’s pop-up templates
HelloBar’s pop-up templates

HelloBar Pricing Plans

HelloBar structures pricing based on monthly popup views:
  • Starter: Free for 5,000 lifetime popup views
  • Growth: $29 per month for 50,000 monthly views
  • Premium: $49 per month for 150,000 monthly views
  • Elite: $99 per month for 500,000 monthly views
Paid plans come with unlimited popups, subscribers, and A/B tests.

HelloBar Support

Users can get help through email, in-app chat, and detailed documentation. The support team works Monday through Friday, 9:00 a.m.–5:00 p.m. PT.

HelloBar Pros and Cons

Pros
Cons
Setup needs minimal technical knowledge
Free plan includes branding
Easy-to-use interface with gentle learning curve
Free users get limited email integrations
Straightforward pricing structure
View limit overages may lead to extra charges
Pre-made templates
Popup Maker stands as a trusted WordPress popup plugin that serves over 780,000 active users. This platform helps businesses generate more leads and boost their revenue through campaigns focused on conversion.

Popup Maker Features

Users can create unlimited popups with unlimited pageviews and impressions through Popup Maker. The tool supports several popup types like email opt-ins, lead generation forms, content upgrades, and ecommerce popups. The core features include exit-intent triggers, scroll triggers, advanced targeting options, and analytics with revenue tracking. The platform merges well with popular form builders such as Ninja Forms, Gravity Forms, Contact Form 7, and WPForms.
Editor in Popup Maker
Editor in Popup Maker

Popup Maker Pricing Plans

Popup Maker's two main plans cater to different needs.
  • Pro: $59 per year, the plan includes core popup features, unlimited popups, and simple integrations
  • Pro+: $149 per year, the plan comes with all pro features + advanced analytics, revenue attribution, and better ecommerce integration. Both plans offer a 30-day money-back guarantee.

Popup Maker Support

The documentation covers everything from getting started guides to fixing common issues. Advanced users can access specialized documentation with code examples. The platform also offers detailed troubleshooting resources to fix problems with popup display, triggering, and targeting.

Popup Maker Pros and Cons

Pros
Cons
No limits on popups and pageviews
New users face a learning curve despite the user-friendly design
Strong integration with form builders and marketing tools
Fewer pre-built templates than competitors
Precise targeting options for audience segmentation
Premium plans needed for advanced features
No coding knowledge needed

Key Takeaways

These insights will help you choose the right popup tool to maximize conversions and boost sales in 2026.
• Choose based on your platform: WordPress users should consider Popup Maker or PopupAlly, while Shopify stores and enterprises benefit most from Maestra, Wisepops, or Privy.
• Pricing models vary significantly: Some charge by pageviews (OptiMonk), others by visitors (Poptin), impressions (OptinMonster), orders (Adoric) or active customer profiles (Maestra)—calculate costs based on your traffic volume.
• Advanced targeting drives higher conversions: Tools with exit-intent, behavioral triggers, and AI-powered personalization like Maestra, Wisepops, and OptiMonk consistently deliver better results than basic popup builders.
• Support quality matters for success: Platforms offering dedicated Customer Success Managers and strategic guidance like Maestra provide significantly more value than basic email-only support options.
• Integration capabilities are crucial: The best popup tools seamlessly connect with your existing email marketing, CRM, and ecommerce platforms to create unified customer experiences and maximize ROI.
• The best popup apps combine intelligent targeting, mobile optimization, seamless integrations, and interactive content.

FAQs

Q1. What are the top popup apps for boosting sales in 2026?

Based on the article, some of the best popup apps for increasing sales in 2026 include Maestra, Popupsmart, OptinMonster, and Wisepops. Each offers unique features like AI-powered personalization, high conversion rates, and social proof notifications to help businesses engage visitors and drive conversions.

Q2. How do popup apps impact website performance?

Most modern popup apps are designed to minimize impact on website speed. For example, Popupsmart uses lightweight 97 KB code to ensure it doesn't slow down websites.

Q3. Are free popup tools effective for businesses?

Many popup tools offer free plans with basic features, such as Picreel's 5,000 pageview plan or Poptin's 1,000 visitor option. While these can be effective for small businesses or those just starting out, paid plans typically offer more advanced features, higher traffic limits, and better customization options for scaling businesses.

Q4. What should I consider when choosing a popup app?

Key factors to consider include your website platform (e.g., WordPress, Shopify), traffic volume, desired features (like AI personalization or A/B testing), pricing structure, integration capabilities, and level of customer support needed. It's also important to consider the tool's ease of use and its potential impact on user experience.

Q5. How can popup apps improve conversion rates?

Popup apps can significantly improve conversion rates by displaying targeted messages at optimal times. For instance, exit-intent technology can capture visitors before they leave, while advanced targeting options allow for personalized messaging based on user behavior, location, and other factors.