Magnum Bikes Doubles Online Orders After Switching from Klaviyo to Maestra
Integrated with:
Switched to Maestra from:
Results
- +56.6%
in online revenue
- +111.7%
in online order volume
Testimonial
The platform handles that complexity while our team focuses on strategy. We’re now capturing retention revenue we were leaving on the table with simpler tools.
Marketing Transformation with Maestra
Unified Customer Profiles
Before Maestra, customer data lived in silos. Online interactions, retail purchases, rentals, and product registrations were all tracked separately. With Maestra all touchpoints are unified into a single customer profile, giving Magnum a complete view of each customer journey, whether they purchased online, rented before buying, or registered their bike.
Product-Specific Flows
Magnum’s product catalog — from premium e-bikes to outlet deals — requires different customer journeys. Maestra makes that possible. Key flows now branch by product category, ensuring customers receive relevant messaging based on what they actually engaged with.
Take abandoned flows (browse, view, cart). Ranger (premium e-bike) browsers receive emails highlighting the model’s key features and benefits. Pre-Owned browsers get a prominent Outlet link to convert price-conscious shoppers on value inventory.
Ranger (premium e-bike) browsers receive an email highlighting the model’s key features
Pre-Owned browsers get a prominent Outlet link, converting price-conscious shoppers on value inventory
Geo-Targeted Campaigns
With retail locations across the US, Magnum needs to send region-specific emails and messages to drive local traffic. Maestra detects customer location through online orders, popup signups, and in-store registrations — building location-based segments automatically. Local customers receive store event invitations, exclusive in-store deals, and announcements when a new store opens nearby.
Local event invitation for Arizona customers
New store opening announcement for Salt Lake City area
Exclusive in-store promotion sent to local subscribers
Omnichannel Promotional Activation
In 2025, Magnum ran four major promotions: Memorial Day, Labor Day, Black November, and their 10-Year Anniversary Sale. For each campaign, Maestra coordinated email, SMS, and on-site activation to make the sale visible at every touchpoint.
Coordinated Email + SMS campaigns for 10-Year Anniversary Sale. Step 1: email
Coordinated Email + SMS campaigns for 10-Year Anniversary Sale. Step 2: SMS.
On the website, announcement bars, corner banners, and popups kept offers visible wherever shoppers landed.
The result was a consistent, high-visibility experience that captured conversions at every stage.
On-Site Personalization
Magnum uses on-site personalization to capture leads, highlight sales, and promote special offers — all in real time.
Personalized Banners. New visitors see promotional offers paired with a lead capture form. Returning customers see the same promotion without being prompted to sign up again.
New visitors see the same promotion with a lead capture form
Returning customers see the promotion with direct links to shop
Targeted Product Page Bars. When a promotion applies only to certain models, a top bar with the promo code appears exclusively on those product pages:
CPO Promotional Overlays. Certified Pre-Owned product pages include overlays that explain the category and reinforce the value of CPO bikes.
Bottom Line
In its first full year on Maestra, Magnum unified customer data across online and offline touchpoints, launched product-specific flows, and coordinated omnichannel promotions — all without expanding the team.
The result: retention marketing that finally reflects the complexity of their business.
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