Discover how Magnum Bikes transformed their marketing by switching from Klaviyo to Maestra, achieving +56.6% online revenue and +111.7% order volume with unified customer profiles, product-specific flows, and omnichannel campaigns.
Magnum Bikes Doubles Online Orders After Switching from Klaviyo to Maestra
Magnum Bikes designs and sells premium electric bikes for the US market through their online store, retail locations, and dealer network
Challenges
Klaviyo couldn’t support distinct customer journeys. The platform lacked unified customer profiles, product-specific targeting, omnichannel campaign coordination, and real-time on-site personalization
Solutions
Switched to Maestra’s all-in-one platform to:• Unify customer profiles across online and offline touchpoints• Build product-specific flows• Send geo-targeted campaigns• Launch omnichannel promotional campaigns• Deploy on-site personalization including lead forms, PDP blocks, and announcement bars
Integrated with:
2 Shopify stores, Jotform, WaiverFile, Zendesk, PeekPro Rentals
Results
Maestra backed a record-breaking year: +56.6% in online revenue
+111.7% in online order volume
2025 on Maestra vs. 2024 on Klaviyo
Switched to Maestra from:
Klaviyo
Results
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+56.6%in online revenue
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+111.7%in online order volume
Record-breaking 2025 on Maestra vs. 2024 on Klaviyo
Testimonial
Maestra lets our lean team run sophisticated retention marketing without adding headcount. We needed product-specific abandonment flows, cross-sell sequences, and real-time on-site personalization — all working together across channels.
The platform handles that complexity while our team focuses on strategy. We’re now capturing retention revenue we were leaving on the table with simpler tools.
The platform handles that complexity while our team focuses on strategy. We’re now capturing retention revenue we were leaving on the table with simpler tools.
Marketing Transformation with Maestra
Before Maestra
With Maestra
❌ Customer data siloed across online store, retail locations, and dealer network
✅ Unified customer profiles across all touchpoints
❌ No product-specific targeting — same messaging for premium bikes and low-cost accessories
✅ Product-specific flows with distinct journeys for premium bikes, pre-owned inventory, and accessories
❌ No real-time website personalization capabilities
✅ On-site personalization with popups, PDP blocks, announcement bars, and corner banners
❌ Promotions limited to email/sms
✅ Omnichannel campaigns coordinated across email, SMS, and on-site experience
❌ Complex integrations without a centralized data layer
✅ Seamless integrations with Costco, Jotform, WaiverFile, Zendesk, and PeekPro
Unified Customer Profiles
Before Maestra, customer data lived in silos. Online interactions, retail purchases, rentals, and product registrations were all tracked separately. With Maestra all touchpoints are unified into a single customer profile, giving Magnum a complete view of each customer journey, whether they purchased online, rented before buying, or registered their bike.
Our customers don’t buy in a straight line — they research online, visit a retail store, register a product later. Maestra unifies that entire journey into one profile.
Product-Specific Flows
Magnum’s product catalog — from premium e-bikes to outlet deals — requires different customer journeys. Maestra makes that possible. Key flows now branch by product category, ensuring customers receive relevant messaging based on what they actually engaged with.
We sell everything from premium e-bikes to outlet inventory to accessories — each requiring different messaging and timing. Maestra gave us the flexibility to build product-specific automations quickly.
Within weeks of launching a new product category, we had tailored browse abandonment, on-site content blocks, and targeted email flows driving conversions. That speed-to-market across multiple product lines has been a real advantage.
Take abandoned flows (browse, view, cart). Ranger (premium e-bike) browsers receive emails highlighting the model’s key features and benefits. Pre-Owned browsers get a prominent Outlet link to convert price-conscious shoppers on value inventory.
Ranger (premium e-bike) browsers receive an email highlighting the model’s key features
Pre-Owned browsers get a prominent Outlet link, converting price-conscious shoppers on value inventory
Geo-Targeted Campaigns
With retail locations across the US, Magnum needs to send region-specific emails and messages to drive local traffic. Maestra detects customer location through online orders, popup signups, and in-store registrations — building location-based segments automatically. Local customers receive store event invitations, exclusive in-store deals, and announcements when a new store opens nearby.
Local event invitation for Arizona customers
New store opening announcement for Salt Lake City area
Exclusive in-store promotion sent to local subscribers
Omnichannel Promotional Activation
In 2025, Magnum ran four major promotions: Memorial Day, Labor Day, Black November, and their 10-Year Anniversary Sale. For each campaign, Maestra coordinated email, SMS, and on-site activation to make the sale visible at every touchpoint.
Coordinated Email + SMS campaigns for 10-Year Anniversary Sale. Step 1: email
Coordinated Email + SMS campaigns for 10-Year Anniversary Sale. Step 2: SMS.
On the website, announcement bars, corner banners, and popups kept offers visible wherever shoppers landed.
Popup highlighting the 10-Year Anniversary Sale
The result was a consistent, high-visibility experience that captured conversions at every stage.
On-Site Personalization
Magnum uses on-site personalization to capture leads, highlight sales, and promote special offers — all in real time.
Personalized Banners. New visitors see promotional offers paired with a lead capture form. Returning customers see the same promotion without being prompted to sign up again.
New visitors see the same promotion with a lead capture form
Returning customers see the promotion with direct links to shop
Targeted Product Page Bars. When a promotion applies only to certain models, a top bar with the promo code appears exclusively on those product pages:
CPO Promotional Overlays. Certified Pre-Owned product pages include overlays that explain the category and reinforce the value of CPO bikes.
Bottom Line
In its first full year on Maestra, Magnum unified customer data across online and offline touchpoints, launched product-specific flows, and coordinated omnichannel promotions — all without expanding the team.
The result: retention marketing that finally reflects the complexity of their business.