JOLYN Achieves +26% in Campaign-Driven Revenue After Switching from Klaviyo to Maestra

Challenges

JOLYN was losing out on email and SMS revenue because Klaviyo couldn’t support the kind of advanced flows or personalized messaging their team needed

Solutions

Implemented Maestra and began working with a dedicated Customer Success Manager that:• Upgraded all key flows with improved design and real-time personalized recommendations, set up abandoned cart recovery• Launched new flows like Low Stock Alerts and Price Drop Notifications• Rolled out Winback flows enhanced by Monocle

Integrated with:

Shopify

Results

+26% in campaign-driven revenue +17% in email revenue+52% in SMS revenueMarch 2025 compared to March 2024

Switched to Maestra from:

Klaviyo

June 10, 2025

Results

+26%
in campaign-driven revenue
+17%
in email revenue
+52%
in SMS revenue

Testimonial

It really feels like Maestra is part of our team. What I appreciate most is that they look at our business and ask 'What are the biggest challenges? How can we solve them? '

With other providers, we often got recommendations to adopt their new features rather than having them truly understand our needs.

Maestra is completely different. I get proactive suggestions like 'Your Browse Abandonment flow could do better with this kind of recommendation. Let’s A/B test it.'

That’s the kind of partnership that drives real results!

Jennifer Fenton

Sr. Director of Marketing at JOLYN

Jennifer’s message to Maestra’s co-founder

Enhanced Key Flows

When JOLYN switched to Maestra, the Customer Success Manager didn’t just migrate flows—they upgraded them. For example, they added dynamic product recommendations to email flows. Instead of every customer seeing the same static set of products, each email now features recommendations tailored to that individual’s browsing behavior.

With Klaviyo, if a customer browsed several items, the Abandoned Cart email would only show the last one. Now, with Maestra, customers see everything they looked at. Even if they open the email on a different device, the full cart is already loaded when they click through.

Jennifer Fenton

Sr. Director of Marketing at JOLYN

Abandoned checkout email after switching to Maestra: all viewed products + recommendations with similar items

Clicking any product in the email takes the customer straight to a pre-filled cart—on any device:

Advanced Flows Previously Impossible

After migrating to Maestra, JOLYN finally unlocked flows their old platform couldn’t support—like Price Drop Alerts and Low Stock Notifications.

With Klaviyo, we couldn’t build the flows we actually needed. It just didn’t capture enough customer signals. We tried workarounds, but they never quite worked. Maestra captures everything natively—so we can finally run advanced flows that simply were impossible before.

Jennifer Fenton

Sr. Director of Marketing at JOLYN

Price Drop Alerts notify customers when prices are reduced on items in their cart or products they’ve viewed

Low Stock Notifications alert customers when inventory is running low on products they’ve added to their cart

AI-Powered Winback

Jolyn also teamed up with Monocle and Maestra to create a smarter Winback Flow—powered by AI and personalized to each shopper. Monocle’s AI engine analyzes customer behavior to determine the ideal timing and discount level. Maestra then delivers personalized emails featuring unique promo codes and product recommendations tailored to that customer.

This approach yielded 9x higher Winback Flow conversions and a 15% increase in average order value.