Discover how JOLYN achieved 9x winback conversion growth and 15% higher AOV using Maestra and Monocle AI to identify at-risk customers and deliver perfectly timed, personalized reactivation campaigns
JOLYN Achieved 9x Winback Flow Conversion Growth with AI-Powered Automation
JOLYN is a performance swimwear and athletic apparel brand that empowers women of all shapes and sizes to feel confident and inspired
Company size.
1 million subscribers
Challenges
JOLYN couldn’t tell who was at risk of churning. Swimwear isn’t a weekly purchase—some customers return in a few months, others not for years. That made it hard to distinguish between truly lost customers and those who simply not ready to purchase yet again
Solutions
Partnered with Maestra marketing automation platform and Monocle AI to implement smart winback flow.When a customer is most likely to convert again, they receive a personalized email with tailored product recommendations and a personal discount
Results
Winback flow improvements based on A/B testing compared to the control group: 9x conversion growth
+15% in average order value
Integrated with:
Shopify
Switched to Maestra from:
Klaviyo
Results
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9xconversion growth
-
+15%in average order value
Based on A/B testing compared to the control group
Testimonial
We’ve always struggled with winbacks. Only 2–3% of first-time buyers return, so it’s like trying to find a needle in a haystack. And even then, figuring out what offer will actually draw them back is another challenge.
Maestra and Monocle solve that puzzle together. Monocle’s AI pinpoints the right timing and offer, and Maestra handles the personalized messages and recommendations.
Honestly, there’s no way we could do this manually. It’s completely changed how we think about reactivation.
Maestra and Monocle solve that puzzle together. Monocle’s AI pinpoints the right timing and offer, and Maestra handles the personalized messages and recommendations.
Honestly, there’s no way we could do this manually. It’s completely changed how we think about reactivation.
How the Winback Flow Works
The AI continuously analyzes browsing data, marketing events, and contextual information for each customer to predict the ideal time to re-engage. It also determines the most compelling discount level based on individual likelihood to convert. From there, the system automatically sends personalized emails with unique offers and handpicked product recommendations.
