Discover how Defence Mechanisms, a tactical gear retailer with 1.8M monthly visitors, achieved 8.9% sales influence through Maestra's dynamic product recommendations on BigCommerce. Learn their strategy for personalized product discovery.
Defence Mechanisms Drives 8.9% of Sales with Assistance from Product Recommendations
Defence Mechanisms manufacturers high-performance tactical gear and apparel for both professionals and civilians
Company size.
1.8 million website visitors a month
Challenges
Customers struggled with product discovery, requiring a more intuitive experience to find relevant gear
Solutions
Implemented Maestra’s dynamic product recommendations that adapt to both customer behavior and brand’s merchandising rules
Results
8.9% sales influenced by product recommendations
Integrated with:
BigCommerce
Result
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8.9%sales influenced by product recommendations
Testimonial
The best thing about Maestra’s recommendations is their flexibility.
We can let the AI engine run on autopilot and pick products from our inventory. Or we can adjust it ourselves to match what we know works well together
For the homepage, Maestra shows our bestsellers without any extra work. For the product pages, we’ve taught it our gear relationships. Viewing a plate carrier? You’re shown the right cummerbund. Browsing a rear bag? You’ll see compatible organizers. It feels like a gear expert is guiding each customer—and that’s been a big unlock for conversion.
Bestsellers on the Homepage
Bestsellers on the homepage encourage customers to explore the catalog.
Complementary Recommendations on the Product Pages
When shoppers browse a product, they see gear that naturally goes with what they're looking at. The system understands the logic of what works together because it’s built on the same knowledge the team uses in-store and in the field. Business rules in Maestra define these connections—for example, if someone’s viewing a plate carrier, they’ll see compatible cummerbunds and hooks directly on the page:
Recently Viewed Items on the Product Pages
If a customer explores an entire product page but isn’t ready to purchase, they’re likely to leave. To keep them engaged, we display recently viewed items at the page’s bottom.
Personal Recommendations on the 404 & Empty Search Pages
For 404 pages or empty searches, we present personal recommendations to re-engage shoppers and guide them to new options.
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