Blossom Flower Increases Website Conversion by 14% with a Product-Picking Quiz
Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico
Company size.
850,000 customers
Challenges
Too much choice was hurting conversion rates as customers struggled to find the right bouquet for their occasion
Solutions
Added a product discovery quiz to guide customers to personalized recommendations
Integrated with:
WooCommerce
Results
Based on A/B testing compared to the control group:+14% in conversion rate+$10,645 additional revenue during the test period
June 11, 2025
Results
- +14%
in conversion rate
- +$10,645
additional revenue during the test period
A/B Test Results
Group
Conversion Rate
ARPU
AOV
Control (no quiz)
4.25%
$4.29
$95.28
Treatment
(with quiz)
(with quiz)
4.85% (+14%|)
$4.97 (+16%)
$97.05 (+2%)
Testimonial
The quiz totally changed our product discovery!
Customers don’t get lost in our big catalog anymore. They find the perfect bouquet easily. I was shocked that just asking “Who are you buying for?” boosted sales so much.
It’s like a friendly florist guiding them!
Customers don’t get lost in our big catalog anymore. They find the perfect bouquet easily. I was shocked that just asking “Who are you buying for?” boosted sales so much.
It’s like a friendly florist guiding them!
Why and How It Works
The product quiz solved a core usability issue: too many choices and not enough guidance. With hundreds of bouquets to browse, customers were dropping off before they found the right one.
The quiz simplified discovery by narrowing down options based on the recipient, occasion, and preferences, and delivered personalized recommendations. For busy shoppers on a mission, it was exactly the kind of smart shortcut that drives conversion.
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