The standard “10% off first purchase” lead capture form is effective to a degree, but many potential leads leave without providing their email addresses. Blossom Flower Delivery Implemented Maestra’s gamified lead form, which allows visitors to choose one of several secret gift boxes, incentivizing email submission
Blossom Flower Delivery Doubles Lead Generation with Maestra’s Gamified Form
Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico
Company size.
850,000 customers
Challenges
The standard “10% off first purchase” lead capture form yields flat results, with many visitors leaving the website without providing their email addresses
Solutions
Implemented Maestra’s gamified lead form, which allows visitors to choose one of several secret gift boxes, incentivizing email submission
Results
A 6.72% lead conversion rate, over 200% higher than the average 2–3% in e-commerce
Integrated with:
WooCommerce
Gamified Lead Form
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6.72%Lead conversion rate. Out of 17,879 visitors who encountered the pop-up, 1,202 were eager to share their emails for a chance to receive a surprise gift box, effectively doubling the engagement compared to standard discount offers
Testimonial
Maestra’s team was extremely helpful in setting up our system and developing strategies that led to a significant increase in sales.
So, don’t hesitate to give them a try — you won’t be disappointed!