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Blossom Flower Delivery Doubles Lead Generation with Maestra’s Gamified Form

Blossom Flower offers same-day flower delivery across all 50 U.S. states, Canada, and Mexico.
Company size
850,000 customers
Tim Kremenetskiy
Tim Kremenetskiy
CEO at Blossom Flower Delivery
Profile
Challenges
The standard “10% off first purchase” lead capture form yields flat results, with many visitors leaving the website without providing their email addresses.
Solutions
Implemented Maestra’s gamified lead form, which allows visitors to choose one of several secret gift boxes, incentivizing email submission.

Integrated with: 

WooCommerce
Results

A 6.72% lead conversion rate, over 200% higher than the average 2–3% in e-commerce

Gamified Lead Form

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  • 6.72%

    Lead conversion rate. Out of 17,879 visitors who encountered the pop-up, 1,202 were eager to share their emails for a chance to receive a surprise gift box, effectively doubling the engagement compared to standard discount offers

Testimonial

More Wins From Blossom Flower Delivery

California-Based Flower Delivery Service, Blossom Flower, Generates 9% Incremental Revenue Through Website Personalization

Blossom Flower Delivery Launched 38 Automated Campaigns over the Course of a Month and Received a ROI of 426% On Marketing Automation

Blossom Flower Delivery Sees 5x Revenue Boost with Maestra’s Advanced Abandonment Journey