Some emails created in Klaviyo were being clipped by Gmail due to excessive size. The clipping of the unsubscribe button in emails created an inconvenience for those who wished to opt out. This difficulty might lead some recipients to mark emails as spam, posing a risk to email deliverability rates
Gmail Clipping Solved: 4ocean Reduced Email Size by 30% over Klaviyo Using Maestra Email Editor
4ocean fights ocean plastic pollution, removing five pounds of trash per product sold, with all profits funding cleanups. They have cleared 36M pounds since 2017
Company size.
250 employees
Challenges
• Gmail Clipping: Some emails created in Klaviyo were being clipped by Gmail due to excessive size • Deliverability Concerns: The clipping of the unsubscribe button in emails created an inconvenience for those who wished to opt out. This difficulty might lead some recipients to mark emails as spam, posing a risk to email deliverability rates
Solutions
After switching to Maestra, the customer success manager rebuilt all emails using the Maestra Email Editor, which is designed to optimize HTML code
Results
A 30% reduction in email file size ensuring:• Emails are no longer clipped by Gmail• Emails download faster, enhancing user experience even on slower connections
Integrated with:
Shopify
Switched to Maestra from:
Klaviyo
Email Size Comparison
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30%reduction in email file size ensuring emails are no longer clipped by Gmail and download faster
Testimonial
Overall, Maestra has become an essential part of our workflow at 4ocean. Its ease of use, reliable performance, and excellent support have exceeded our expectations, making it an indispensable tool for our organization