EXHIBIT A

SERVICES AND FEES, version 6

Fees

The total monthly Fees for Service is determined by the amount of the Deposit as adjusted by the actual usage of the following Services in excess of the including Basic Module, Communication Channel, Extensions, Additional Modules and Additional Services, each as set forth below.

The minimum monthly fee is $1,990

Basic Module

The Basic Module includes (i) unlimited accounts to access the Services with support chat access (“Accounts”), (ii) 225 million End Customer actions, and (iii) 500 million End Customer segment change facts, and 25 million orders.

The Fees for the Basic Module is calculated based on the maximum number of End Customers in the Customer’s database for each month during the term of this Agreement.

Number of End Customer in Provider database (maximum value per month)

Monthly Fees

0 - 10,000

$285

10,001 – 25,000

$285 for 10,000 End Customers plus $0.00932 per each End Customer starting with the 10,001 End Customer, provided that the aggregate amount shall be capped at $424.80

25,001 – 150,000

$424.80 for 25,000 End Customers plus $0.00845 per each End Customer starting with the 25,001 End Customer, provided that the aggregate amount shall be capped at $1,481.05

150,001 – 500,000

$1,481.05 for 150,000 End Customers plus $0.0039 per each End Customer starting with the 150,001 End Customer, provided that the aggregate amount shall be capped at $2,846.05

500,001 – 1,500,000

$2,846.05 for 500,000 End Customers plus $0.00184 per each End Customer starting from 500,001 End Customer, provided that the aggregate amount shall be capped at $4,686.05

1,500,001 and more

Customer shall not have more than 1,500,000 End Customers unless otherwise authorized by Provider in writing. The rates shall be mutually agreed by the Parties.

Communication Channels

Communication Channel

Number of messages sent each month

Email, Mobile Push and Web Push messages.

unlimited

SMS and MMS messaging

According to Exhibit B

Extension

Data Category

Costs per item per Month

Each End Customer exceeding 1.5 million

$0.000337

Each End Customer action exceeding 225 million (up to 2 billion)

$0.000017

Each End Customer action exceeding 2 billion

$0.000029

Each End Customer segment change fact exceeding 500 million

$0.000017

Each Order action exceeding 25 million

$0.000038

Additional Module

Additional Modules

Costs per Month, as determined as a percentage of the Fees for Basic Module

Email. Mass, triggered and transactional e-mail messaging. Includes ESP with unlimited emails

30% of Basic Module Fee

Sms. SMS messaging via external gateway with same features as in e-mail module

10% of Basic Module Fee

Mobile Push. Mobile push messaging

45% of Basic Module Fee

Web Push. Web push messaging

10% of Basic Module Fee

Loyalty: Identifies End Customers via card or mobile across physical stores, mobile apps, or e-commerce platforms. Manages bonus points for account, collection, redemption, card management (blocking, replacement, personal pages), and promotions for discounts and points

150% of Basic Module Fee

Customizable Product Recommendations: Offers manual and automatic product recommendations based on texture algorithms

30% of Basic Module Fee

Best Sending Time: Uses an algorithm to determine the optimal message send time for each End Customer

0% of Basic Module Fee

Next Best Action: Predicts the optimal time to offer the next purchase to End Customers

0% of Basic Module Fee

Website Personalization: Provides pop-ups and built-in blocks on the website based on client data, with over 100 ready-to-use templates and options for custom design and markup

30% of Basic Module Fee

Ad Optimization: Integrates with major advertising platforms (e.g., Facebook) to exchange customer segments

20% of Basic Module Fee

In-App Messaging: Displays pop-ups in mobile apps based on CDP (Customer Data Platform) data

50% of Basic Module Fee

Quizzes: Interactive pop-up surveys to help customers choose suitable products and services

50% of Basic Module Fee

Notifications and messengers: Messaging via messengers, e-wallets, personal account dashboards on websites, and other channels

30% of Basic Module Fee

Provider will provide a customer success manager as part of the subscription to the Services.