Privacy & Legal / Master Service Agreement (MSA)

Annex № 1
to the MASTER SERVICE AGREEMENT

Mindbox Service Rates (version 6.0)

This ANNEX to Agreement (hereinafter, Annex I“) is made and entered into ... day of ..., ... between the Parties. Annex I determines the applicable Mindbox Service Rates. Annex I shall constitute an integral part of the Agreement and continues to be in full force and effect in accordance with the provisions of Agreement.

The Mindbox Service Rates are laid out as follows:

The total cost of the Subscription to Mindbox Service for the Accounting period is determined as the cost of the Basic Module, Communication channel, Extensions, Additional Modules and Additional Services.

The Contractor provides a Manager and a Lead Manager, provided that the Total cost of the Subscription to Mindbox Service is at least 2000 USD, excluding all sales and/or use taxes (except for an incomplete Accounting period).

If the cost of the Subscription to Mindbox Service is less than indicated above, the Contractor does not provide a Manager and a Lead Manager to the Customer.

Basic module fare

Online access to the Mindbox Service through a browser and an interface for automated interaction with other programs (API), import and export of data, segmentation, automated campaigns, reports, initial setup of the Mindbox Service, product training and assistance in setting up automatic campaigns, round-the-clock monitoring of the Mindbox Service’s functionality, as well as technical support for the operation of the Mindbox Service are available from 10 am to 5 pm New York time on business days.

The possibility of using additional security settings: setting up custom security groups, logging user actions in the Mindbox Service, IP restricting, customer data masking, restricting access for the Contractor’s employees.

The cost of the Basic module includes up to 5 Accounts with support chat access, 225 million Client actions, 500 million Client segment change facts, and 25 million orders.

The cost of the Basic Module is calculated based on the maximum number of Clients in the Customer’s database for the Accounting Period.

All rates are indicated excluding all sales and/or use taxes.

Number of Clients in database (maximum value per Accounting period) Monthly fare USD
0 — 10 000 225
10 001 — 25 000 225 for 10 000 Clients plus 0,00745 per each Client starting from 10 001, but no more than 336,75
25 001 — 150 000 336,75 for 25 000 Clients plus 0,00676 per each Client starting from 25 001, but no more than 1 181,75
150 001 — 500 000 1 181,75 for 150 000 Clients plus 0,00312 per each Client starting from 150 001 but no more than 2 273,75
500 001 — 1 500 000 2 273,75 for 500 000 Clients plus 0,00147 per each Client starting from 500 001, but not more than 3 743,75
1 500 001 and more According to the Extensions fare

Communication channels

Communication channel Amount of messages sent during the accounting period Costs per Accounting period, % from Basic module fare
Email. Mass, automated and transactional email messaging. 0 — 300 000 Included in the Basic module fare
300 001 — 600 000 0-30%*
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula:
A=B*(C — 300 000)
where
A — % of the cost of the Communication channel, % of the cost of the Basic module
B — % of the cost of one sending, which is calculated by the formula: 30% / (600 000 — 300 000)
C — the number of sending for the Accounting period
600 001 and more 30%
Sms. SMS messaging via external gateway with same features as in “Email” 0 — 15 000 Included in the Basic module fare
15 001 — 30 000 0-10%*
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula:
A=B*(C — 15 000)
where
A — % of the cost of the Communication channel, % of the cost of the Basic module
B — % of the cost of one sending, which is calculated by the formula: 10% / (30 000 — 15 000)
C — the number of sending for the Accounting period
30 001 and more 10%
Mobile Push. Mobile push messaging 0 — 150 000 Included in the Basic module fare
150 001 — 300 000 0-45%*
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula:
A=B*(C — 150 000)
where
A — % of the cost of the Communication channel, % of the cost of the Basic module
B — % of the cost of one sending, which is calculated by the formula: 45% / (300 000 — 150 000)
C — the number of sending for the Accounting period
300 001 and more 45%
Web Push. Web push messaging 0 — 15 000 Included in the price of the Basic module
15 001 — 30 000 0-10%*
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula:
A=B*(C — 15 000)
where
A — % of the cost of the Communication channel, % of the cost of the Basic module
B — % of the cost of one sending, which is calculated by the formula: 10% / (30 000 — 15 000)
C — the number of sending for the Accounting period
30 001 and more 10%

The Contractor is entitled to increase the limit of messages included in the Basic Module fare by notifying the Customer via Means of communications.

Extensions fare

Data Costs per 1 item per Accounting period, USD
Clients exceeding 1.5 million 0.000269
Client actions exceeding 225 million, but not more than 2 billion 0,000013
Client actions exceeding 2 billion 0,000023
Client segment change facts exceeding 500 million 0,000013
Order actions 25 million 0,00003
For each Account with support chat access exceeding 5 1% from Basic module fare

The maximum value of the corresponding parameter for the Accounting Period is used to calculate the Extensions cost.

Additional module fare

Data Costs per 1 item per Accounting period, USD
Additional modules Costs per Accounting period, % from Basic module fare
Loyalty. Client identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. 150%
Customizable product recommendations. Manual and automatic product texture algorithms. 30%
Best sending time. Algorithm that automatically determines the best time of the message to be sent to the client 10%
Next Best Action. Predicting the optimal time to offer the next purchase 25%
Website personalization. Pop-ups and built-in blocks on the website, displayed based on client data. 100+ ready-to-use templates, third-party design and mark-up could be used too 30%
Ad optimization. Integration with the main advertising accounts (Facebook etc.) for the exchange of segments 20%
In-App. Pop-ups in mobile apps based on CDP data 50%

The cost of Basic Module for the purposes of the Additional Modules cost calculation is applied without the cost of Extensions.

Additional services

Scope of the Services Costs per hour, USD
Manager’s advisory services 69

Staging project

Costs per 1 item per Accounting period, USD
173 USD + 0,00026 USD per each Clients + 0,0000230 USD per each Action

DETAILS AND SIGNATURES OF THE PARTIES

CUSTOMER CONTRACTOR
________________________________________________ MindBox USA, LLC a Delaware limited liability company Registered address: One Broadway, 14th floor, Cambridge, MA 02142
Registration number: EIN 30-1286779
By: Contractor’s email domains:
Name: @mindbox.cloud,
Title: @mindbox.group,
Date Signed: @mindbox-notifications.cloud
CUSTOMER:

________________________________________________
@mindbox-app.cloud as well as other domains that are listed on the website www.maestra.io
Representative of Customer:
________________________________________________ By:
Signature:

Place: ...
Name: Ivan Borovikov,
Place:__________________________________________ Title: Director
Date Signed:

Annex № 1 Mindbox Service Rates, version 5.0