Privacy & Legal / Master Service Agreement (MSA)

Annex № 1
to the Master Service Agreement

Mindbox Service Rates (version 5.0)

This ANNEX to Agreement (hereinafter, Annex I“) is made and entered into ___ day of _________, _____ between Parties. Annex I determines the applicable Mindbox Service Rates. Annex I shall constitute an integral part of Agreement and continues to be in full force and effect in accordance with the provisions of Agreement.

Mindbox Service Rates are laid out as follows:

Basic module fare

Online access to Mindbox Service through a browser and an interface for automated interaction with other programs (API), import and export of data, segmentation, trigger events, reports, initial configuration of Mindbox Service, product training and assistance in setting up automatic campaigns, as well as technical support for the operation of Service are available from 9 am to 6 pm UTC +3 on business days.

The cost of Basic module includes up to 5 Accounts with support chat access, up to 1.5 million Clients, 250 million Client actions, 500 million Client segment change facts, and 20 million orders.

The cost of Basic Module is calculated based on the maximum number of Clients in Customer’s database for Accounting Period.

Number of Clients in database (maximum value per Accounting period) Monthly fare per customer record, USD, excluding all sales and/or use taxes
0 — 3 000 117
3 001 — 30 000 117 for 3 000 Clients plus 0,007 per each Client starting from 3 001, but no more than 306
30 001 — 130 000 306 for 30 000 Clients plus 0,0054 per each Client starting from 30 001, but no more than 846
130 001 — 500 000 846 for 130 000 Clients plus 0,00233 per each Client starting from 130 001 but no more than 1 708.10
500 001 and more 1 708.1 for 500 000 Clients plus 0,00117 per each Client starting from 500 001, but not more than 2 878.10

Extensions fare

Data Costs per 1 item per Accounting period, USD, excluding all sales and/or use taxes
Clients exceeding 1.5 million 0.00021875
Client actions exceeding 250 million 0.0000102
Client actions exceeding 2 000 million 0.000019
Client segment change facts exceeding 500 million 0.0000102
Orders exceeding 20 million 0.0000365
For each Account with support chat access exceeding 5 1% from Basic module fare

The maximum value of the corresponding parameter for the Accounting Period is used to calculate the Extensions cost.

Additional module fare

Additional modules Costs per Accounting period, % from Basic module fare
Email. Mass, triggered and transactional e-mail messaging. Includes ESP with unlimited emails 30%
Sms. SMS messaging via external gateway with same features as in e-mail module 10%
Mobile Push. Mobile push messaging 50%
Web Push. Web push messaging 10%
Loyalty. Customer identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. Trade promotions: 3 for 2, happy hours, promotion codes 170%
Customer’s personal page. Customer personal page, developed and hosted by Mindbox. Bonus points account details, burnout dates, purchase history, personal offers 20%
Customizable product recommendations. Product recommendation engine: different algorithms (including real-time recommendations for non-authorized website visitors), ability to manually tune-up conditions 30%
Best sending time. Algorithm that automatically determines the best time of the message to be sent to the customer 10%
Next Best Action. The algorithm maximizes probability of purchase by using machine learning technology for prediction of the best day for sending a letter with personal recommendations 25%
Website personalization. Pop-ups and built-in blocks with a customizable dynamic content. Customizable scenarios are based on the data stored in the CDP. 100+ ready-to-use templates, third-party design and mark-up could be used too 30%
Ad optimization. Integration with the key ad systems (Facebook etc) 20%
Enterprise security. Extra data protection measures: IP restrictions, customer data masking, SIEM Export 130%
In-App. Pop-ups in mobile apps based on CDP data 50%

The cost of Basic Module for the purposes of the Additional Modules cost calculation is applied without the cost of Extensions.

Additional services

Scope of the Services Costs per hour, USD, excluding all sales and/or use taxes
Manager’s advisory services 65

The total cost of Subscription to Mindbox Service for Accounting Period is calculated as the sum of Basic module, Extensions, Additional modules, and Additional services costs and cannot be less than 1458 USD, excluding all sales and/or use taxes (except for an incomplete Accounting Period). If “Loyalty Additional Module” is activated, then the total cost cannot be less than 1 896 USD . These limits are applicable if Manager and Lead manager have been assigned.

Staging project

Costs per 1 item per Accounting period, USD, excluding all sales and/or use taxes
146 USD + 0,0002188 USD per each Customer + 0,000019 USD per each Action


________________________________________________ Mindbox USA, LLC a Delaware limited liability company Registered address: 1000 N West Street, Suite 1200, Wilmington, 19801
Registration number: EIN 30-1286779
By: Contractor’s email domains:
Date Signed:

________________________________________________ as well as other domains that are listed on the website
Representative of Customer:
________________________________________________ By:
Signature: Name:
Place:__________________________________________ Title:
Date Signed: