Platform Updates: October Digest. Ad Optimization Module Collects Data From Lead Forms, and Stories are Launched With a Ready-Made Template

• Use our new Media module to collect subscribers from social media
• Launch web stories using a template: available to all our clients with the new Website Personalization module
• Provide current delivery terms and prices in your emails despite constant changes made by vendors

• Abandoned cart emails no longer get stuck due to automatic bulk mailings

• Store only recently viewed and relevant items in customer shopping lists.
• Use the event log to track changes in the arbitration tree for promotions.

• Keep your project in order by deleting old entities.
• Recommendations will continue working if you delete an item segment by accident
• Data import will not stop if it encounters files without timestamps.

Now the lead form allows you to collect your lead contacts and additional data about your customers (e. g. their phone number, birth date, and a favorite brand). The system transfers data to your customer base automatically, customers then start getting their first communications straight away, such as discounts for filling the lead form.

This became possible because now, the Media module doesn't just deliver segments to ad dashboards, but it also takes data from lead forms created on Facebook, Instagram, and other social networks.

Suppose you need to store data on your customers' pets. Previously, you would have to create additional fields in the customer profiles, but now you can do this right in the “item” section in the product lists.

Here’s another example. Suppose you sell the same goods but from different suppliers or vendors. Each of them offers their own price and delivery terms but constantly changes them. Now you can store this data in additional fields and provide relevant prices and delivery terms when sending your customer an abandoned cart email.

To create an additional field, go to the “Integrations” tab, click “Custom fields” and "Create custom field". Next, find the “Entity” field and select “Product list item”:

Customers used to add lots of items to their shopping lists which would make these lists grow immensely. This used to make it difficult to see which items had sparked customers' interest recently.

We have now added the Last Line Modification Date column for shopping lists. This allows you to set the time limit for storing an item on the shopping list. The item is deleted after the deadline expires. Go to “Administrative settings” → “Auto-deletion settings”, then choose a shopping list and set a storage period for items:

In the past, you could not delete a mailing, a segment, an additional field, a coupon code pool or any other entity if it was used in an older scenario version. They used to build up, making it difficult to keep the project in order.

Now you can delete everything that you don't need, except entities that are used in an activated/running scenario.

In the past, you could accidentally delete a segment used in the recommendations block for an email or on the website. Unfortunately, because of this, customers used to see snippets of code instead of items.

With this update, you can no longer delete a segment if it is used in item recommendations. If you try to do this, the system will indicate which mechanics are using it.

Data import used to fail if a file’s date and time of editing were missing, so this meant our clients would have to start the import process from scratch.

Now the system auto-fills the current date and time in a file where none are indicated. Data import fails only if the indicated date and time are invalid.