Platform updates in August: mobile app integrations, onboarding via pop-ups, embedded content blocks have become less intrusive

• Mobile apps can now be integrated in one week thanks to the SDK.
• Pop-ups help with customer onboarding, guiding customers back to the cart, and drawing their attention to promotions.
• Embedded blocks have become less intrusive as a result of being displayed less often or only on select parts of the page.
• Launch your mechanics faster. The Visual Scenario Designer is now available to everyone.

• Customers can retake surveys or receive prizes via pop-ups and embedded blocks.
• Preview and test stories on the platform’s interface.

• Sending promo codes or product selections is now available in scenarios.
• Use scenarios to send messages when a specific customer needs them.

• Evaluate the efficiency of communication using a smaller control group.
• Find order notifications with ease while conversing with a customer.
• Data is now stored more securely. Simply adjust which campaigns an employee or a contractor can see.

It used to take up to three months to integrate a mobile app and start sending push notifications, whereas now, it only takes a week. Thanks to the free SDK library, we can save a developer’s time and resources while making fewer integration errors.

Developers can use ready-made instructions ready-made instructions to integrate an app using the SDK.

Now pop-ups can show to a customer how a new interface element can be used, or draw their attention to a section featuring promotions, new products, or favorite items. To do this, simply link the pop-ups to a feature on the website. For example, place a pop-up next to the cart in order for it to remind the customer to complete their purchase.

To place a pop-up near a feature on a page, simply open pop-up “Settings,” go to the “Form position” section, select the element using the CSS selector, and specify the location where the pop-up should appear:

Embedded blocks used to always be displayed on every page of the website, which would annoy users. Now they appear only once; either once per session or once every few minutes.

This is particularly useful in social proof mechanics, where “X amount of people purchased/viewed this item today.” A built-in block displayed only once every couple of minutes won’t overexpose customers and won’t affect their decision regarding their purchase.

To set a block’s display frequency, open its “Settings” and enable the “Set Pop-up Frequency” function:

It is now faster and more convenient to configure and run automatic chains of mechanics in the Visual Scenario Designer. These chains can be assembled from ready-made block events, conditions, and actions. To create a scenario, open the campaign, click “Add” and select “Scenario.”

At times, customers would enjoy winning Wheel of Fortune-like prizes or would like to leave feedback about their service after each order. Prior to the update, setting up the necessary operations for these functions would only be possible by contacting a manager. This, of course, took a lot of time, and the pop-up didn’t always work well. But now you can configure these types of pop-ups yourself.

All you need to do is find the “Completed Customer Form” block in pop-up settings. Enable the “Issue Action” function and configure the action using the necessary additional fields, for example, “Winning Result,” “Survey Response,” or “NPS Rating Comment”:

Imagine you’ve set up an automatic mailing to customers that provides an overview of the week’s new products, but there was only one new product for that week. This means that customers would be sent an overview with just one product displayed. To prevent this from happening, a specific condition should be set up in Scenarios: launching the chain only if there are more than X number of products in the segment. Chains can also be launched once the desired promo codes become available.

Simply add a block to the scenario with the designated condition which can be achieved by selecting the section with availability of promo codes or the availability of products in the segment:

Automatic triggers often need to be set up to remind the customer about an event – e.g the beginning of classes, or the end of a subscription. This is now available in Scenarios. Specify a date for a customer, order, product, or action in an additional field. Your scenario will then send a message on the set date.

To allow us to assess the impact of direct marketing on sales, the behaviors of two customer groups are compared: one who receives company communication and the control group that does not. The minimum size of the control group used to be 5%, which could represent hundreds to thousands of customers. This led to many companies refusing to utilize the control group comparison.

Now the minimum size of the control group has been reduced to 3%. Although this value makes it harder to achieve statistically significant results, projects with a customer base of over one million still provide us with the information we need.

Previously, if a customer did not receive an order notification and contacted the call center, it would take a long time to find the right transaction message in the system. Now, all it takes is to enter an order number, and a complete list of related notifications will appear on the screen.