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July 4, 2022

Key platform updates in June 2022: New Pop-up Templates, Money-saving Loyalty Program Improvements and Easier Integrations

Key updates

Customer page update. Mobile or web push notifications will be sent based on the most used devices

We're constantly working on improving the customer profile. With this update, we've made it easy to understand which devices the customer uses when browsing the mobile app and whether a mobile push notification can be sent.

A green or red dot next to the device indicates the ability to send a push notification to the customer
A green or red dot next to the device indicates the ability to send a push notification to the customer

By clicking “All Devices” you can view more recent devices and their technical details:

All devices

The same applies to web push notifications. The page shows the last device that the customer used to visit the website, and the permission to send the customer push notifications. Clicking on All DevicesWeb will display detailed information:

All devices

Loyalty Program

Use mathematical rounding instead of banker’s rounding in promotions and save your money

The cost of goods and orders for the promo is usually rounded up so that at the POS, no time is wasted counting change. Previously, only banker’s rounding was available, however, it was often rounded in favor of the customer. When it came to large sums, significant costs soon racked up. On top of this, it wasn’t very clear to everyone why 3.5 = 4 and 4.5 = 4.

You can now adjust the figures using classical mathematical rounding, where 3.5 = 4 and 4.5 = 5. It’s both clearer and more profitable for sellers.


Discount cards are displayed in the customer's profile

The cards are now displayed in the customer ID area. Additional card fields are available here, which is the main improvement. These fields can be useful, for example, for different loyalty program levels.

To view card data, select “Discount Cards” in the customer's profile:

Discount cards

Website Personalization

Create your recommendation widgets faster: now the admin panel shows how they’ll be displayed on your website

Prior to this update, in order to test a widget you would have had to design it, save it and then test it on the website.

Now all the changes are displayed immediately in the editor and you can preview what the widget will look like on your website.

Preview recommendation widgets right inside the editor

Use new pop-up templates

We’ve added four new templates to help you create useful and visually appealing campaigns:

  • timer and social proof to boost order conversion rates
  • upsell and cross-sell to increase the average order value

The templates are ready for use – you can find them in the “Increase conversion and average order value” tab.

Pop-up templates


Find out why an email may take a long time to send

There are situations when the customer’s email service provider cannot immediately accept the email and sends an automatic “Try sending a message later” response. This is common when it comes to corporate email addresses.

Previously, we could only guess this from some unclear indicators: the customer had an email participation action in their history, but no “sent” action.

Now, we can look at the message sending record and see that the message was sent with a delay and not on the first attempt. To do this, select “Message participation” in the customer’s actions and click “Details”.

The response from the mail service can be transmitted to the domain owners (for example, in the case of corporate addresses) in order to resolve the problem together. This is especially useful when sending password setup and recovery emails.

Analyze message metrics within campaigns

You can now view message metrics of campaigns in the communications dashboard.

This will help carry out a quick overview of all communications in the project, and if the metrics decrease, identify which campaign contains a problem. You can then pinpoint a problematic campaign and analyze specific messages.

Communications Dashboard


Integrating with external systems is now easier with the new integration page

The new page allows you to create an integration from the main page. The old page has been renamed “Integration Monitoring”, where you can examine records and errors.

Integration setup

Now, errors in one operation do not lead to problems in others

Previously, an error in the integration of one operation could cause delays in the processing of others. For example, an error in the logic on the website could lead to Mindbox receiving 100,000 instead of 10 “Authorization on the website” queries. Because of this, other requests with orders or registrations could take longer to process and hence functioned with a delay.

Now, if there are more than 15,000 requests per minute, Mindbox responds with an Error 429 message (Too Many Requests) and deals with the problem. Requests are processed normally again a few moments after their number has returned to normal.

You should consider this limitation at the start of integration. In case of such errors, you should not automatically repeat the requests. Mindbox will continue to respond with an error message. It is better to log the erroneous requests and send them later in order to accurately save the data.

Save the history of important segments only

In order to ensure you don’t store unnecessary data regarding the transition of customers from one segment to another, you can enable auto-deletion within the project. However, many clients weren’t able to do this as certain important information (for example, data regarding the transition between loyalty program segments) was deleted along with unnecessary data.

Now, you can add these types of segments as an exception, which will allow you to keep important data and delete unnecessary information. To do this, go to Administrative settingsAuto-deletion settings and configure the segments the following way:

Auto-deletion settings
The “Configure Segment Exception” button opens a list of segments…
Auto-deletion exclusions
...here you can select segments, the history of which will be saved
The following case study is from Mindbox, the original brand behind Maestra’s technology