Learn how Gardens of the World transformed their nationwide plant catalog into a localized shopping experience using climate zone mapping and real-time location detection.
September 12, 2025
Region-Specific Picks Powers Nationwide Sales
Question
We sell our apparel across all 50 states. Recently, we realized that we could boost conversion rates by recommending items based on the local weather in each state. But it seems like standard tools fall short when it comes to building this kind of product recommendations
Have you ever set up region-specific picks?
Answer
In Maestra we’ve actually built region-specific recomendations. This’s exactly what we set up for Gardens of the World that sells seeds nationwide.
They wanted shopping online to feel like walking into your local garden center.
At the garden center, shoppers only see plants that actually work where they live. How do you give customers the same “local” experience when your catalog covers the whole country?
That’s what we built online.
Now, when someone lands on the site, they see plants that thrive in their climate right away. Alaska shoppers get cold-hardy picks. Florida visitors see tropical varieties.
Behind the scenes, every product is mapped to growing zones, and the site checks location in real time to highlight the most popular plants in your zone.
No wasted clicks or endless scrolling, just the right plants from the start — like at their neighborhood garden center.
And the best part for marketers: no ongoing maintenance needed.
