Learn how Blossom Flower Delivery eliminated choice paralysis and increased conversions by implementing a friendly quiz that guides customers to perfect flower selections based on occasion and recipient
May 28, 2025
Fixing “Too Many Choices” with a Product-Picking Quiz
Question
Our online beauty store has an extensive catalog. However, customers often struggle to find the perfect product for their needs and drop off, particularly first-time visitors.
How can we simplify the decision-making process to help visitors find their perfect match and buy?
Answer
A product discovery quiz is a must-have for online stores with massive catalogs. It eliminates choice paralysis by guiding customers to personalized recommendations.
Shopping shouldn’t feel like defusing a bomb, but for many people it does. Instead of enjoying the process, they get overwhelmed by all the options.
So we built product-picking quizzes for shops packed with choices like Blossom Flower Delivery.
Nothing fancy—just a few friendly questions like “Who’s it for?” and “What’s the occasion?”. Based on the answers, we then recommend a handful of great picks.
With that, shopping felt less like guesswork and more like having a florist bestie walk you through it. Customers are way more confident, and the store doesn’t lose sales to overwhelmed browsers.
Game-changer for anyone who’s ever panicked trying to pick the right flowers (myself included 😅).
This quick quiz turns indecisive scrolls into confident clicks—no flower expertise required!