Urban Armor Gear boosts customer experience by showing personalized product recommendations based on the device you’re browsing with.
August 25, 2025
Instant Personalization From The Very First Customer Visit
Question
Our cataloge is huge. Right now customer experience is: land on the category page → stare at an endless wall of options → either bounce or fiddle with filters digging through categories.
How to reduce friction in the customer journey so shoppers don’t drop off due to catalog overwhelm?
Answer
Your website needs personalized recommendations based on data you have the moment a shopper hits the site: the specific ad or referral source, their status as a new or returning customer, and even the device they’re browsing on.
Our client, Urban Armor Gear, showed this textbook example of customer journey improvement.
The brand makes rugged cases for phones, laptops, and tablets.
Usually, sites like that dump you into a sea of cases — iPhone, Android, iPad, MacBook — good luck sorting through it all.
But not at Urban Armor Gear!
On their website, product recommendations automatically detect the device you're using – and adapt on the fly!
Browse on a Samsung? You’ll see Galaxy cases front and center. Shopping on an iPhone? iPhone cases take priority.
Customers find what they need instantly.
The best customer experience is invisible. All they notice is how easy it was.
Product recommendations automatically detect visitor’s device and prioritize relevant cases, no filters needed