January 20, 2026

Product Updates Q4’25: SMS Savings, Shopify Checkout, and Email Editor Upgrades

CEO & Co-Founder

Maestra now reduces long-SMS costs with branded short links and smart character handling, expands Shopify Checkout capabilities, and delivers email editor and UX improvements.

SMS

Save more on long messages:

New URL shortener
Branded subdomains for the URL shortener
URL shortener for SMS and Notifications & Messengers with the default mst.io domain
Smart character replacement in SMS

Plus a few more improvements:

Bot clicks excluded from SMS metrics
Sender name prefix for SMS & MMS

The new Maestra URL shortener is now enabled for 100% of customers (default mst.io, with branded subdomains supported) — plus smart character replacement, bot-click filtering, and sender name prefixes for SMS & MMS

Shopify app extensions

Promocode Widget: displays single-use codes available for the customer at Checkout
Referral: Referral link on the Post-Checkout page to share with friends
Product Recommendations: Personalized product selections, available for both Checkout and Post-checkout

Product recommendations in Shopify Checkout are now available — plus other Shopify checkout extensions: promo codes and post-checkout referrals

Email editor improvements

Flexible blocks in the email editor
Custom fonts in emails
Add personalized prices to campaigns — no code required
Built-in typography tools
New configurable email unsubscribe page (topics, consistent branding, re-subscribing, and more)

Flexible blocks in the email editor are now available — plus custom fonts, no-code personalized prices, built-in typography tools, and a new configurable unsubscribe page

UX improvements

Flows: you now can drop comments on the canvas for your team, improved Switch block, and more
Pop-ups and Embedded Blocks: added new templates + improved settings for existing ones, templates are now fully ADA compliant