Learn how Blossom Flower Delivery eliminated choice paralysis and increased conversions by implementing a friendly quiz that guides customers to perfect flower selections based on occasion and recipient
May 28, 2025
Fixing “Too Many Choices” with a Flower-Picking Quiz
Flower shopping shouldn’t feel like defusing a bomb, but for many people it does. Instead of enjoying the process, they get overwhelmed by all the options. Especially at shops packed with choices like Blossom Flower Delivery.
So we built a quiz. Nothing fancy—just a few friendly questions like “Who’s it for?” and “What’s the occasion?”. Based on the answers, we then recommend a handful of great picks.
With that, shopping felt less like guesswork and more like having a florist bestie walk you through it. Customers are way more confident, and the store doesn’t lose sales to overwhelmed browsers.
Game-changer for anyone who’s ever panicked trying to pick the right flowers (myself included 😅).
This quick quiz turns indecisive scrolls into confident clicks—no flower expertise required!