Urban Armor Gear boosts customer experience by showing personalized product recommendations based on the device you’re browsing with.
August 25, 2025
Website Shows Different Products Based on Your Actual Device
Urban Armor Gear just showed a textbook example of customer journey improvement.
The brand makes rugged cases for phones, laptops, and tablets.
Usually, sites like that dump you into a sea of cases – iPhone, Android, iPad, MacBook – good luck sorting through it all.
But not at Urban Armor Gear!
On their website, product recommendations automatically detect the device you're using – and adapt on the fly!
Browse on a Samsung? You'll see Galaxy cases front and center. Shopping on an iPhone? iPhone cases take priority.
Customers find what they need instantly.
The best customer experience is invisible. All they notice is how easy it was.
Product recommendations automatically detect visitor’s device and prioritize relevant cases, no filters needed