Compare the top 9 omnichannel platforms for 2025. Detailed analysis of features, pricing, and support for Maestra, Klaviyo, HubSpot, Omnisend & more.
9 Best Omnichannel Platforms for Growing Sales in 2025 [Compared]
Choosing the right omnichannel software that matches your business needs can be tricky. The best solutions in the market now combine key features like unified customer data management, AI-driven individual-specific experiences, and live engagement across multiple communication channels.
We’ve looked at 9 top omnichannel platforms available in 2025. Our analysis covers their features, pricing, and support options to help you pick the right one for your business. Each platform has its own strengths when it comes to creating uninterrupted customer experiences at every touchpoint.
Comparison Table
Platform
Best for
Key Features
Support Options
Maestra
Direct-to-consumer brands
— Real-time CDP with advanced filters for deep segmentation
— Email, SMS, MMS, mobile push notifications
— Omnichannel journey builder with adaptive flows
— Site/app personalization (pop-ups, banners, embedded blocks)
— 14 AI algorithms for product recommendations
— Loyalty & promotions management with referral programs
— Paid media optimization (Facebook, Instagram)
— Complete funnel reporting with configurable attribution
— White-glove service included
— Dedicated Customer Success Manager
— 5-minute SLA
— Shared Slack/Teams channels
— Weekly strategy calls
— Migration assistance & deliverability audits
— Flows and A/B-tests setup
HubSpot
Organizations seeking unified CRM
— Omnichannel help desk (email, live chat, WhatsApp, Facebook Messenger)
— Marketing automation with lead scoring
— Landing pages with built-in SEO
— Custom channels API for third-party integrations
— Complete customer activity timelines
— Automated workflows
— Email, in-app chat, phone support
— Support level varies by plan
Active Campaign
Businesses needing marketing automation
— AI-powered multi-step automation
— Multi-channel (email, SMS, WhatsApp, web)
— Advanced segmentation with detailed criteria
— Email designer with templates
— Landing page builder & form creator
— AI-driven segment analysis
— Lead scoring
— +900 third-party integrations
— Chat and ticket support (all plans)
— Live chat: Mon-Fri 3am-11pm CT, Sun evenings
— Customer enablement workshops
— Video tutorials & knowledge base
— Dedicated account team (Enterprise)
— Community of +180,000 marketers
Brevo
Small to medium businesses
— Email marketing with drag-and-drop editor & AI content generation
— SMS, WhatsApp, web push notifications
— Marketing automation with visual workflow builders
— Advanced segmentation & AI send time optimization
— Built-in CRM for contacts & sales pipelines
— Landing page creation & customizable forms
— Email support (all plans)
— 24/7 email support (paid plans)
— 6 language support
— Email, chat, phone (Professional)
— Dedicated Success Manager (Enterprise) with 1-hour response
— Knowledge base, blog, forums, YouTube tutorials
GetResponse
Marketing beginners
— 100 modern email templates with WYSIWYG editor
— Website and landing page builder (no coding)
— Marketing automation with workflows
— Live chat functionality
— Webinar hosting with recording
— Paid ads creator
— SMS marketing & web push (MAX)
— AI product recommendations (MAX)
— 24/7 live chat & email (English)
— Support in 6 languages
— Help center with documentation
— Training webinars
— Phone support (Enterprise/MAX only)
Klaviyo
E-commerce businesses
— Multi-channel (email, SMS/MMS, RCS, WhatsApp, push)
— Klaviyo Data Platform (2 billion events/day)
— Customer Hub for order management
— Helpdesk (unified conversations)
— AI Agents for routine questions
— Omnichannel campaign builder
— Channel affinity (AI-optimized delivery)
— 350 app integrations
— 24/7 email support
— 24/5 live chat (varying weekend hours)
— Regional support times (Americas, APAC, EMEA)
— Dedicated CSM (Enterprise $+2,000/month)
— Email support only first 60 days (Free)
Omnisend
E-commerce retailers
— Visual automation editor (drag-and-drop)
— Email, SMS, push in single sequences
— Pre-built automation templates (welcome, cart abandonment, post-purchase)
— Product picker (direct store import)
— Shopping behavior segmentation
— AI content generation & product recommendations
— Interactive forms (Wheel of Fortune)
— 160 integrations
— 24/7 customer service (all plans including free)
— 3-minute chat response time
— Live chat & email
— Detailed Help Center
— Educational Academy with video training
— Stevie Award winner for support
— Dedicated Account Expert ($+400/month)
Moosend
Budget-conscious businesses
— Pre-built automation templates (recipes)
— Landing pages & subscription forms
— Conditional visibility
— AI-powered product recommendations
— Email heatmaps with live reporting
— A/B testing
— Email support (all plans)
— Live chat (all plans)
— Complete knowledge base
— Quick response times
— Custom reports & dedicated IPs (Enterprise)
Voyado
Retail businesses
— Native CRM integration
— Real-time customer segmentation
— Multichannel campaign management
— Online/offline interaction unification
— AI-powered recommendations
— Predictive segmentation
— Single customer view optimization
— Email, phone, chat
— Knowledge base access
— Documentation
— In-person training
— Live online sessions
— Videos & webinars
Maestra is a unified omnichannel platform designed for direct-to-consumer brands. The platform helps unify customer data and increase e-commerce revenue. It operates with up-to-the-minute data analysis that lets brands run complex campaigns through multiple channels using a single complete tool.
Maestra’s flow example: abandoned card flow with emails, mobile and web pushes, pop-ups, paid ads and loyalty points
Maestra Features
The platform's foundation is its Customer Data Platform (CDP) that operates in real-time. It combines customer data from every channel and offers advanced filters for deep segmentation.
Segmentation in Maestra
The platform has these integrated modules:
- Email, SMS, MMS, and mobile push notifications
- Omnichannel journey builder that combines smoothly adaptive flows through all channels
- Site and app personalization (pop-ups, banners, embedded blocks) with in-session segmentation
Maestra’s pop-up template editing
- Product recommendations powered by 14 AI algorithms
- Loyalty and promotions management with integrated referral programs
- Paid media optimization across Facebook, Instagram, and more
Maestra’s product recommendation presets
The platform provides complete funnel reporting with configurable attribution and business goal tracking to measure campaign results.
Request Maestra Demo to learn about how these features can benefit your business.
Maestra Pricing Plans
The pricing structure depends on active customer profiles. The starting price is $2,990 for up to 150,000 profiles.
Each plan has retail-tailored CDP, email, SMS, website personalization, product recommendations, and ad optimization. Since all these essential tools are included in the price, businesses can eliminate costly third-party integrations and consolidate their martech stack into one platform
White glove service is included, providing dedicated onboarding support and ongoing strategic guidance to maximize platform value.
Maestra's flexible month-to-month billing needs no long-term commitments.
Maestra Support
Maestra's exceptional white-glove customer service sets it apart from competitors. Each subscription comes with a dedicated Customer Success Manager цho offers hands-on help. The support package features:
- Shared Slack or Microsoft Teams channels for uninterrupted collaboration
- 5-minute SLA when you ask questions
- Weekly strategy calls
- Direct assistance with migrations, deliverability audits, and strategic recommendations
- Flows and A/B-tests setup
Maestra Pros and Cons
Pros
Cons
Complete solution that brings together CDP, marketing automation, loyalty, and personalization
Flexible journey builder
Built-in loyalty program management removes the need for extra systems
Dedicated CSM that works like an extension of your marketing team
Mobile app-first businesses might find specialized platforms like Braze more suitable
Salesforce Marketing Cloud offers deeper integration with Salesforce ecosystem
HubSpot serves as a complete omnichannel platform in its Customer Relationship Management (CRM) ecosystem. The platform helps businesses create uninterrupted experiences between marketing, sales, and customer service touchpoints. Organizations find its integrated approach valuable, especially when they have to unify customer interactions.
HubSpot Features
HubSpot's omnichannel capabilities work through several connected hubs. The Service Hub combines a help desk that brings together customer questions from multiple communication channels. Support teams can switch between channels smoothly to handle tickets and customer questions. The platform combines email, live chat, WhatsApp, Facebook Messenger, and other messaging apps in one workspace.
HubSpot’s flow builder
The platform makes marketing automation possible. It tracks and responds to events throughout the customer lifecycle. Teams can:
- Create automated workflows that score leads based on cross-channel interactions
- Develop landing pages with built-in SEO features
- Log customer activity to build complete timelines that shape customized experiences
Customer’s record in Hubspot
Businesses can bring third-party messaging platforms directly into HubSpot’s help desk through its custom channels API. This helps them retain context throughout customer conversations.
HubSpot Pricing Plans
HubSpot gives you a free basic plan plus paid tiers for its hubs of all types:
Plan
Service Hub Starting Price
Key Omnichannel Features
Free
$0
Email, chat, simple ticket management
Starter
$20/user/month
Adds Facebook Messenger, forms integration, simple automation
Professional
$100/user/month
Custom channels API, knowledge base, customer portal, all messaging channels
Enterprise
$150/user/month
Advanced routing, sophisticated permissions, custom reporting
HubSpot Support
Your plan level determines your support options. Enterprise users get priority technical support with email, in-app chat, and phone support. Free users have fewer support channels available. TechRadar ranks HubSpot among the top free CRM tools, partly because of its quick support system.
HubSpot Pros and Cons
Pros
Cons
Brings customer-centric activities together on one platform with 360-degree customer view
Easy-to-use interface with drag-and-drop features makes learning quick
Powerful automation options from simple workflows to complex multistep sequences
Plans can get pricey as team size grows, especially at Professional and Enterprise levels
Higher-tier plans are needed for advanced features
Small teams without dedicated CRM specialists might find the feature set overwhelming
The blank slate flexibility could create complicated processes without proper setup
ActiveCampaign stands out as a versatile omnichannel platform. It combines marketing automation, CRM capabilities, and advanced AI features. The platform helps businesses create individual-specific experiences for customers through multiple channels.
ActiveCampaign Features
The platform's strong suite of features centers on AI-powered marketing automation capabilities. Businesses can create sophisticated customer interactions with multi-step automations that respond to specific triggers and behaviors.
Companies can reach customers through email, SMS, WhatsApp, and web channels from a single interface. ActiveCampaign has an accessible email designer with templates, a landing page builder, and form creator that captures leads effectively.
ActiveCampaign’s email composer
Marketers can use advanced segmentation tools to divide audiences with detailed criteria for targeted campaigns.
ActiveCampaign’s segments
The platform goes beyond simple marketing functions with:
- AI-driven analysis that identifies high-impact customer segments
- Automated campaign optimization based on performance data
- Lead scoring to prioritize high-potential prospects
- Integration with over 900 third-party applications
ActiveCampaign Pricing Plans
The pricing structure consists of four tiers. Costs vary based on contact list size:
Plan
Starting Price
Users
Key Features
Starter
$15/month
1
Email marketing, basic automation, 10x contact limit email sends
Plus
$49/month
3
CRM, landing pages, eCommerce integrations, Facebook ads
Professional
$149/month
5
Predictive sending, split automation, site messaging, attribution
Enterprise
$259/month
Unlimited
Custom reporting, dedicated account rep, SSO, HIPAA support
Essential services come with all plans, including accelerated onboarding, contact migration, and chat support. A 20% discount applies to nonprofit organizations.
ActiveCampaign Support
The platform offers complete support options for all plan levels. Users have access to chat and ticket support, customer enablement workshops, video tutorials, and a knowledge base with help guides. Live chat operates Monday through Friday from 3 AM to 11 PM Central Time and Sunday evenings.
A dedicated account team provides personalized assistance to Enterprise customers. ActiveCampaign's community environment connects over 180,000 fellow marketers who share best practices and inspire each other.
ActiveCampaign Pros and Cons
Pros
Cons
- Exceptional automation capabilities with visual workflow builders for complex customer interactions
- Superior email deliverability rates among the highest in the industry
- Smooth integration with 900+ apps and platforms for seamless workflow
- Advanced segmentation for highly targeted marketing campaigns
- Free migration service from previous email providers
- Simple CRM functionality compared to dedicated CRM systems
- Complex pricing structure that grows steeply with contact list size
- Limited design flexibility for highly customized visual designs
- No free plan—only a 14-day trial with restricted functionality
Brevo (formerly Sendinblue) combines multiple channels into one AI-powered platform that manages customer relationships through email, SMS, WhatsApp, chat, and more. The platform started as an affordable solution and now serves more than 500,000 businesses worldwide with its combined marketing and CRM capabilities.
Brevo Features
The platform’s strength lies in its connected communication channels that work together through a unified automation builder. Brevo provides:
- Email marketing with drag-and-drop editor and AI content generation
- SMS, WhatsApp, and web push notifications
- Marketing automation with visual workflow builders
- Advanced segmentation and AI-powered send time optimization
- Built-in CRM that manages contacts and sales pipelines
- Landing page creation and customizable forms
Brevo’s automation builder
Brevo Pricing Plans
The platform’s pricing structure focuses on email volume instead of contact count. This approach allows users to store many contacts across all plans:
Plan
Starting Price
Monthly Emails
Contact Limit
Free
$0
300/day
100,000
Starter
$9
5,000
500-500,000
Standard
$18
5,000
Up to 2M
Professional
$499
150,000
Up to 2M
Enterprise
Custom
1M+
Unlimited
Each plan includes core email and SMS features. A/B testing, landing pages, and phone support come with higher-tier plans.
Brevo Support
Brevo's team helps users in six languages: English, Spanish, French, Italian, Portuguese, and German. Support options differ by plan:
- Free users: Email support
- Starter users: 24/7 email support
- Standard users: Email support with priority
- Professional users: Email, chat, and phone support
- Enterprise users: Dedicated Success Manager with one-hour response times
Users can find help through the knowledge base, blog, community forums, and YouTube tutorials.
Brevo Pros and Cons
Pros
Cons
Volume-based pricing with generous contact storage limits
Simple drag-and-drop email editor
Powerful automation features with pre-built workflows
Complete multichannel capabilities including email, SMS, WhatsApp
Daily limit of 300 emails on free plan
Lower-tier plans lack A/B testing and advanced reporting
Support response times can be slow for non-premium users
Some users report deliverability challenges
GetResponse started in 1998 as a simple newsletter tool. Today, it's a versatile omnichannel marketing platform that helps businesses turn contacts into customers through multiple communication channels.
GetResponse Features
GetResponse’s core strength lies in its reliable email marketing capabilities. The platform has over 100 modern templates and a user-friendly visual editor to create professional campaigns. GetResponse stands out with its straightforward WYSIWYG email editor that shows changes live. This makes it available to marketing beginners.
GetResponse’s email composer
The platform provides:
- Website and landing page builder that needs no coding knowledge
- Marketing automation with workflow capabilities
- Live chat to connect with customers
- Webinar hosting with recording capabilities
- Paid ads creator for multiple platforms
GetResponse’s website builder
GetResponse MAX has both email and SMS marketing integration. It also comes with web push notifications and AI product recommendations for businesses looking to connect on multiple channels.
GetResponse Pricing Plans
GetResponse has a free forever plan that supports up to 500 contacts and 2,500 monthly emails.
The paid plans follow a tiered structure:
Plan
Starting Price (1,000 contacts)
Key Features
Starter
$15.60/month (annual billing)
Unlimited emails, basic automation
Marketer
$48.40/month (annual billing)
Advanced automation, drip campaigns
Creator
$69.00/month
Content monetization, courses, webinars
Enterprise (MAX)
From $1,099/month
SMS marketing, dedicated manager
You can save 18% with annual billing, while 24-month commitments give you 30% savings.
GetResponse Support
The platform's support system works through multiple channels:
- 24/7 live chat and email support in English
- Support in Polish, German, French, Spanish, Italian, and Portuguese
- Help center with complete documentation
- GetResponse Training Webinars that teach platform usage
Phone support remains exclusive to Enterprise/MAX customers.
GetResponse Pros and Cons
Pros
Cons
User-friendly interface with easy-to-use email editor
Unlimited email sends on all paid plans
Modern, high-quality email templates
Responsive customer support team
Automation builder takes time to learn
Entry-level plans have limited automation features
E-commerce tools cost more than competitors
Higher-tier plans needed for advanced features
Klaviyo started as an email marketing solution 10 years ago. Now it's a resilient omnichannel platform that connects marketing and customer service through a unified B2C CRM system. The platform creates individual-specific experiences that flow smoothly between customer touchpoints.
Klaviyo Features
Klaviyo works with multiple communication channels like email, SMS/MMS, RCS, WhatsApp, and mobile push notifications. The Klaviyo Data Platform sits at its core and processes over 2 billion immediate events daily to deliver personalized marketing.
Customer profile in Klaviyo
These are the main features:
- Email and SMS marketing (integrated in single flows)
- Visual automation flow builder with branching logic
- Customer data platform and segmentation with granular filtering
- Built-in product recommendations (only for emails)
- Mobile app push notifications (SDK integration)
- Facebook and Google Ads audience syncing
- Comprehensive reporting and cohort analysis
Klaviyo Pricing Plans
The pricing depends on active profiles and message volume:
Plan
Starting Price
Features
Free
$0
500 monthly emails, 150 SMS/MMS credits, email support for first 60 days
$45/month
15,000 monthly emails, email and chat support
Email & SMS
$60/month
15,000 monthly emails, 1,250 SMS/MMS credits, mobile push notifications
Marketing Analytics costs $100/month extra. The Advanced Klaviyo Data Platform adds $500/month.
Klaviyo Support
Support levels change with each plan:
Free users receive email support only in their first 60 days
Paid accounts get 24/7 email support and 24/5 live chat with varying weekend hours
Enterprise accounts over $2,000/month get their own Customer Success Managers
Klaviyo pros and cons
Pros
Cons
Complete integration with over 350 apps and platforms
Single view of customer data from all touchpoints
Advanced segmentation tools for targeted marketing
Solid email and SMS marketing tools
Prices run higher than competitors after recent increases
Customer service sometimes takes time to respond
Charges apply to all profiles whatever their marketing status
Omnisend gives online retailers powerful tools to create smooth customer experiences through multiple channels. This omnichannel platform excels with its deep Shopify integration and easy-to-use interface built for online stores.
Omnisend Features
Omnisend provides a detailed toolkit centered around its visual automation editor that lets users drag-and-drop elements to build multi-channel workflows. Merchants can reach customers through their preferred channels by combining email, SMS, and push notifications in single automation sequences.
Omnisend’s prebuild abandoned cart automation
The platform offers more than just messaging:
- Pre-built automation templates for welcome series, cart abandonment, and post-purchase follow-ups
- Product picker that imports items directly from connected stores
- Advanced segmentation based on shopping behavior and engagement
- AI-powered content generation and personalized product recommendations
- Forms and popups with interactive elements like Wheel of Fortune to capture leads
Omnisend’s segment builder
The platform works smoothly with over 160 apps and services through pre-built connections and flexible APIs.
Omnisend Pricing Plans
Omnisend’s pricing depends on contact list size with three main tiers:
Plan
Starting Price
Email Limit
SMS Credits
Free
$0
500/month
60 free
Standard
$16/month
6,000/month
60 free
Pro
$59/month
Unlimited
Equal to monthly plan cost
Core features come with all plans, while the Pro plan adds advanced reporting and personalized content capabilities. Companies that spend at least $400 monthly get a dedicated Account Expert whatever their plan level.
Omnisend Support
Omnisend offers 24/7 customer service for all plans—even free users. Chat questions typically receive responses within three minutes. Support includes:
- Live chat with quick response
- Email for complex questions
- Detailed Help Center with articles
- Educational Academy with video training
Omnisend pros and cons
Pros
Cons
Outstanding ecommerce specialization with direct platform integrations
Easy-to-use interface with simple email builder
Advanced targeting with flexible segmentation options
Affordable pricing with a capable free plan
Quick 24/7 customer support
No product landing page builder
Takes time to learn all available features
Moosend is a budget-friendly email marketing solution from London that launched in 2012. The platform offers automation tools for businesses looking for affordable ways to connect with customers across channels. The platform shines with its simple yet powerful features.
Moosend Features
The platform helps users create tailored flows that match customer behavior through:
- Pre-built automation templates (recipes) for common scenarios
- Landing pages and subscription forms with conditional visibility
- AI-powered product recommendations
- Email heatmaps with live reporting
- A/B testing capabilities
Moosend’s flow builder
Moosend Pricing Plans
The platform offers a 30-day free trial. Prices start at $9 monthly for 500 contacts. The cost grows with your subscriber list—$24 for 2,000 contacts and $64 for 10,000 contacts.
Every plan has unlimited email sends, even at the basic level. Enterprise plans come with extra features like custom reports and dedicated IPs.
Moosend Support
All users can access email and live chat support. Users praise the support team's quick responses, making it one of the platform's strengths.
Moosend also has a complete knowledge base with documentation.
Moosend Pros and Cons
Pros
Cons
Great value with unlimited sends across all pricing tiers
Easy-to-use platform with accessible design
Ready-made automations that reduce setup time
Contact list growth leads to high price increases
Voyado stands out as a retail-specific omnichannel marketing platform that helps businesses create unified customer experiences in both digital and physical shopping environments.
Voyado Features
The platform combines customer data management, engagement tools, and loyalty programs into one solution. Voyado's core capabilities include native CRM integration, live customer segmentation, and multichannel campaign management.
Flow creation in Voyado
The system brings together online and offline customer interactions to create a complete single customer view that optimizes marketing efforts. The platform's AI-powered technology delivers customized recommendations and predictive segmentation to boost the shopping experience.
Building a segment in Voyado
Voyado Pricing Plans
The platform's custom pricing starts from $100 to $500 monthly, based on business needs. Businesses need to ask for a customized quote since rates depend on specific requirements and implementation scope.
Voyado Support
The platform provides support through email, phone, chat, and knowledge base access. Users can access documentation, in-person training, live online sessions, videos, and webinars to get the most value from the platform.
Voyado Pros and Cons
Pros
Cons
Accessible interface that's easy to use
Retail-specific design with robust personalization features
Single view of customer data across online and offline touchpoints
Users without technical backgrounds may find it complex
Limited reporting capabilities
Full implementation needs dedicated resources
Conclusion
Choosing the right omnichannel platform is crucial for businesses that want to create smooth customer experiences across multiple touchpoints. Different platforms serve unique business needs.
Money definitely plays a vital role in platform selection. Options range from HubSpot's free tier to enterprise solutions like Voyado.
Technical requirements need careful review too. Some platforms offer easy-to-use interfaces, while others just need more technical expertise to reach their full potential.
The quality of support varies among providers. It ranges from simple email help to premium service with dedicated account managers. Companies should assess their team's capabilities and figure out the external support they need for successful implementation.
The best omnichannel platform lines up with your business goals, audience needs, and resources Success depends on strategic application, regular optimization, and steadfast dedication to creating unified customer experiences across all touchpoints.
FAQs
Q1. What is omnichannel marketing in 2025?
Omnichannel marketing in 2025 is a customer-centric approach that provides a seamless, integrated experience across all channels and devices. It focuses on creating personalized customer journeys using advanced technologies like AI and unified data management to deliver consistent messaging and interactions, regardless of how customers engage with a brand.
Q2. What are the key components of successful omnichannel strategies?
Successful omnichannel strategies typically involve four key components: customer experience (providing a consistent journey), context (understanding customer needs and preferences), content (delivering relevant messaging), and collaboration (ensuring all departments work together seamlessly to support the customer journey).
Q3. How are AI and automation shaping omnichannel platforms?
AI and automation are revolutionizing omnichannel platforms by enabling more personalized experiences, predictive analytics, and efficient customer service. These technologies power features like AI-driven product recommendations, automated customer segmentation, and chatbots that can handle routine inquiries, allowing businesses to scale their omnichannel efforts more effectively.
Q4. What challenges do businesses face when implementing omnichannel strategies?
Common challenges in implementing omnichannel strategies include integrating data across multiple systems, maintaining consistency across channels, training staff to support the omnichannel approach, and selecting the right technology platform.
Additionally, businesses often struggle with measuring the effectiveness of their omnichannel efforts and justifying the investment.
Q5. How can businesses choose the right omnichannel platform for their needs?
To choose the right omnichannel platform, businesses should assess their specific requirements, target audience, and available resources. Key considerations include the platform's features, integration capabilities, scalability, pricing structure, and support options. It's also important to evaluate the platform's user-friendliness and how well it aligns with the company's long-term goals and existing technology stack.