Unidragon Generates 7.4% of Its Revenue with a Personalized Cross-Sell Email Flow
Unidragon is a puzzle maker known for crafting unique jigsaw puzzles from natural wood
Company size.
100,000 customersWorldwide distribution
Challenges
Most customers stuck to a single puzzle category, unaware of the brand’s full collection. Limited cross-category discovery kept buyers from exploring all the designs Unidragon had to offer
Solutions
Implemented a post-purchase email flow that recommends new puzzle categories based on previous purchases
Integrated with:
Shopify
Results
7.4% of total revenue generated through a personalized cross-sell flow
Switched to Maestra from:
Klaviyo
April 2, 2025
Cross-Sell Email Flow Result
- 7.4%
of total revenue generated through a simple cross-sell flow
Testimonial
The results exceeded our expectations—it became one of our top revenue-generating flows. It’s a great example of how smart automation can deliver strong results with minimal effort.
What makes this campaign stand out is its efficiency.
We set up the entire cross-category flow in just one day without creating any new content. Instead, we analyzed our existing emails, picked the best-performing ones for each category, and combined them into a single personalized flow.
Cross-Sell Flow
The cross-category discovery journey begins three weeks after the customer receives their order. The sequence introduces them to Unidragon’s three most popular categories: Mandala Puzzles, Unimodels, and the Art Series Collection.
To keep recommendations relevant, customers never receive promotions for categories they’ve already purchased, ensuring each communication introduces something new.
Cross-sell flow in Maestra
The first email showcases Mandala Puzzles, the category with the highest conversion rates
The second email features the Unimodels category
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