Discover how Sena switched from Klaviyo to Maestra, streamlined multi-regional operations, and achieved 2.2x revenue growth in just 5 months.
Sena Streamlines Multi-Regional Marketing and Achieves 2.2x total revenue growth
Sena makes cutting-edge motorcycle and cycling gear, with expertise in smart helmet technology for the US and European markets
Company size.
A high six-figure subscriber base
Challenges
Juggling separate Klaviyo accounts for the US and EU created constant friction: time-consuming segmentation and flow management, impossible cross-site tracking, and siloed analytics
Solutions
Replaced both Klaviyo accounts with Maestra’s all-in-one platform.In just two weeks, the Customer Success Manager completed the integration, migrated and improved all existing flows, and launched new ones
Results
2.2x total (US and EU) revenue growth YoY
8.6x campaign-driven revenue growth YoY (compared to Klaviyo)1.8% → 6.8% of total revenue attributed to campaignsA full week of work time saved through better ops and hands-on platform support — equivalent to 5% more working timeAchieved in 5 months
Switched to Maestra from:
Klaviyo
Integrated with:
US & EU Shopify stores, WordPress website
Results
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2.2xtotal (US and EU) revenue growth YoY
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8.6xcampaign-driven revenue growth YoY (compared to Klaviyo)
-
1.8% → 6.8%of total revenue attributed to campaigns
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Weekof work time saved through better ops and hands-on platform support — equivalent to 5% more working time
Data from Shopify, June — July 2025
Testimonial
We needed better data organization, customer segmentation, and analytics. Maestra delivered that, plus website personalization and exceptional support. Our CSM Julia is incredibly proactive and guides us through every project. The pricing is also far more competitive.
The implementation couldn’t have been smoother — just two weeks from start to finish. We gave Maestra access to our accounts, and they migrated everything: contacts, flows, templates, and pre-built segments. Their instructions for our IT were crystal clear.
Stack Consolidation with Maestra
Two separate Klaviyo accounts were replaced with one unified Maestra account.
Marketing Transformation with Maestra
Before Maestra
With Maestra
❌ Separate accounts for the US and EU markets required constant switching
✅ One unified account that runs everything smoothly
❌ Global campaigns needed duplicate sends from two accounts, plus complex logic to avoid double-sending
✅ One campaign, one send — unified segmentation targets one or both regions. Smart exclusions prevent duplicates
❌ Every flow had 6 versions: 5 EU languages + 1 US. Any tweak meant 6 updates
✅ Each flow exists in one version with language routing and English fallback. Single update affects all versions, A/B-testing simplified
❌ No cross-site customer tracking between US and EU stores. Shoppers relocating across regions looked like churn and false acquisitions, corrupting analytics
✅ Unified customer tracking across all sites gives accurate LTV and retention, no matter where they buy
❌ Email capture was limited to the footer signup on the WordPress site only
✅ Smart popups across all sites collect not only contacts, but language preferences for further communication
❌ Customers missed promotions because offers only appeared on the homepage, but most traffic landed on product pages
✅ Sticky banners and embedded promo blocks keep offers visible site-wide and bring even more traffic to sales pages than emails